Product Marketing Specialist

We are seeking a creative, collaborative, and commercially minded Product Marketing Specialist to support the global marketing activation of Kearney's Product Excellence & Renewal Laboratory (PERLab)—our dedicated global practice focused on helping organizations accelerate product innovation, unlock growth, and create competitive advantage.

Working closely with the Global Brand & Content Strategy Director and PERLab's global leadership team, you will play an integral role in bringing the practice's capabilities to market. You'll partner with product strategists, designers, consultants, and subject matter experts across the globe to develop compelling marketing campaigns, thought leadership, and digital content that showcase PERLab's unique expertise and strengthen Kearney's position in the market.

This role combines strategic thinking with hands-on execution. You'll help shape global marketing activation plans, coordinate integrated campaigns across multiple channels, build relationships with stakeholders around the world, and ensure our marketing efforts deliver measurable impact with priority clients.

Your success will be reflected in the quality and effectiveness of PERLab's marketing campaigns, the strength of its market presence, and the engagement generated through innovative content and strategic partnerships.

We want to hear from you if you\:

• Hold a bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Have 4–8 years of progressive marketing experience, including at least 2–3 years focused on B2B product marketing within a corporation, agency, or professional services environment.

• Have experience developing and activating integrated, multi-channel marketing campaigns.

• Are an exceptional storyteller with the ability to translate complex business concepts into engaging marketing content.

• Demonstrate strong communication and presentation skills with the confidence to engage senior stakeholders and executive leadership.

• Have experience building collaborative relationships across matrixed, global organizations.

• Bring a strategic mindset while remaining comfortable executing multiple projects simultaneously.

• Have experience working with global teams across multiple time zones.

• Are comfortable using marketing performance metrics to evaluate campaign effectiveness and optimize future activities.

• Are willing to travel occasionally as business needs require.

Key Responsibilities

Marketing Strategy & Campaign Activation

• Partner with the Global Brand & Content Strategy Director to align marketing initiatives with PERLab's business objectives and global growth priorities.

• Develop and execute global marketing activation plans that increase awareness, strengthen market positioning, and support commercial objectives.

• Coordinate integrated marketing campaigns across digital channels, thought leadership, events, social media, and client engagement initiatives.

• Continuously evaluate the marketing mix to ensure campaigns remain innovative, differentiated, and aligned with evolving client needs.

Content Development & Storytelling

• Collaborate with PERLab experts to develop compelling marketing assets that communicate the value of Kearney's product strategy, innovation, and transformation capabilities.

• Translate complex consulting methodologies and technical concepts into clear, engaging content for executive audiences.

• Support the creation and promotion of thought leadership, campaign materials, presentations, and digital content across multiple channels.

• Ensure messaging remains consistent with Kearney's global brand standards while supporting regional marketing priorities.

Stakeholder Management & Collaboration

• Build strong relationships with partners, consultants, and regional and global marketing teams to deliver coordinated marketing initiatives.

• Communicate effectively with executive leadership, providing regular updates on campaign execution, performance, and opportunities.

• Coordinate with cross-functional teams to ensure timely delivery of marketing programs and campaign assets.

• Support collaboration across marketing, business development, communications, and practice leadership to maximize campaign effectiveness.

Partnership Development & Performance Measurement

• Identify and cultivate strategic partnerships across media, industry organizations, academic institutions, and external networks to expand PERLab's visibility and influence.

• Monitor campaign performance and develop reporting against established objectives and KPIs.

• Leverage marketing insights and performance data to recommend continuous improvements to campaigns and activation strategies.

• Stay informed on emerging marketing trends, digital platforms, and best practices to continuously enhance marketing effectiveness.

Who You Are

After nearly 100 years, we know this business is fundamentally about making connections—between facts, figures, insights, strategies, technologies, and above all, people. That's why we look for collaborative, curious, and creative marketers who enjoy transforming ideas into compelling stories and helping clients understand the value Kearney brings to their most important business challenges.

You are naturally proactive, thrive in a fast-paced and global environment, and enjoy balancing creativity with organization. You build trusted relationships across teams, communicate with confidence, and bring a strong sense of ownership to everything you do.

What we can offer you

Every day, our people work to be the difference for our clients, our communities, and our colleagues. Helping them make an impact, they are supported by a competitive remuneration package plus comprehensive benefits and perks, including but not limited to\:

• Generous retirement and pension savings contributions.

• Comprehensive medical insurance for employees and their immediate family.

• Gym membership discounts.

• Structured learning and on-the-job development opportunities.

• Personalized career experiences, including talent mobility, flexible work programs, and externships to help you pursue your own professional goals.

• Opportunities to collaborate with colleagues across a truly global organization while supporting one of Kearney's fastest-growing practices.

Learn more at Kearney.com/careers.

It is important to note that at Kearney, it is not typical for an individual to be hired at the top of the salary range for their role. Individual compensation is determined by a variety of factors, including education, experience, knowledge, skills, and geographic location. In addition to base salary, employees may be eligible for performance-based incentives and a comprehensive benefits package consistent with local market offerings.

Equal Employment Opportunity and Non-Discrimination

Kearney prides itself on fostering a culture where our employees belong and thrive equally, meaning our people feel comfort, confidence, and joy as they do great things for our firm, our colleagues, and our clients. We are committed to building a diverse workforce and inclusive environment. Kearney is an equal opportunity employer and recruits, hires, trains, promotes, develops, and provides other conditions of employment without regard to gender identity or expression, sexual orientation, race or ethnicity, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other characteristic protected by applicable laws. We provide reasonable accommodations for disabilities and sincerely held religious beliefs and encourage everyone to apply, including those who may not feel historically represented in consulting. #LI-DNI 

We are seeking a creative, collaborative, and commercially minded Product Marketing Specialist to support the global marketing activation of Kearney's Product Excellence & Renewal Laboratory (PERLab)—our dedicated global practice focused on helping organizations accelerate product innovation, unlock growth, and create competitive advantage.

Working closely with the Global Brand & Content Strategy Director and PERLab's global leadership team, you will play an integral role in bringing the practice's capabilities to market. You'll partner with product strategists, designers, consultants, and subject matter experts across the globe to develop compelling marketing campaigns, thought leadership, and digital content that showcase PERLab's unique expertise and strengthen Kearney's position in the market.

This role combines strategic thinking with hands-on execution. You'll help shape global marketing activation plans, coordinate integrated campaigns across multiple channels, build relationships with stakeholders around the world, and ensure our marketing efforts deliver measurable impact with priority clients.

Your success will be reflected in the quality and effectiveness of PERLab's marketing campaigns, the strength of its market presence, and the engagement generated through innovative content and strategic partnerships.

We want to hear from you if you\:

• Hold a bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Have 4–8 years of progressive marketing experience, including at least 2–3 years focused on B2B product marketing within a corporation, agency, or professional services environment.

• Have experience developing and activating integrated, multi-channel marketing campaigns.

• Are an exceptional storyteller with the ability to translate complex business concepts into engaging marketing content.

• Demonstrate strong communication and presentation skills with the confidence to engage senior stakeholders and executive leadership.

• Have experience building collaborative relationships across matrixed, global organizations.

• Bring a strategic mindset while remaining comfortable executing multiple projects simultaneously.

• Have experience working with global teams across multiple time zones.

• Are comfortable using marketing performance metrics to evaluate campaign effectiveness and optimize future activities.

• Are willing to travel occasionally as business needs require.

Key Responsibilities

Marketing Strategy & Campaign Activation

• Partner with the Global Brand & Content Strategy Director to align marketing initiatives with PERLab's business objectives and global growth priorities.

• Develop and execute global marketing activation plans that increase awareness, strengthen market positioning, and support commercial objectives.

• Coordinate integrated marketing campaigns across digital channels, thought leadership, events, social media, and client engagement initiatives.

• Continuously evaluate the marketing mix to ensure campaigns remain innovative, differentiated, and aligned with evolving client needs.

Content Development & Storytelling

• Collaborate with PERLab experts to develop compelling marketing assets that communicate the value of Kearney's product strategy, innovation, and transformation capabilities.

• Translate complex consulting methodologies and technical concepts into clear, engaging content for executive audiences.

• Support the creation and promotion of thought leadership, campaign materials, presentations, and digital content across multiple channels.

• Ensure messaging remains consistent with Kearney's global brand standards while supporting regional marketing priorities.

Stakeholder Management & Collaboration

• Build strong relationships with partners, consultants, and regional and global marketing teams to deliver coordinated marketing initiatives.

• Communicate effectively with executive leadership, providing regular updates on campaign execution, performance, and opportunities.

• Coordinate with cross-functional teams to ensure timely delivery of marketing programs and campaign assets.

• Support collaboration across marketing, business development, communications, and practice leadership to maximize campaign effectiveness.

Partnership Development & Performance Measurement

• Identify and cultivate strategic partnerships across media, industry organizations, academic institutions, and external networks to expand PERLab's visibility and influence.

• Monitor campaign performance and develop reporting against established objectives and KPIs.

• Leverage marketing insights and performance data to recommend continuous improvements to campaigns and activation strategies.

• Stay informed on emerging marketing trends, digital platforms, and best practices to continuously enhance marketing effectiveness.

Who You Are

After nearly 100 years, we know this business is fundamentally about making connections—between facts, figures, insights, strategies, technologies, and above all, people. That's why we look for collaborative, curious, and creative marketers who enjoy transforming ideas into compelling stories and helping clients understand the value Kearney brings to their most important business challenges.

You are naturally proactive, thrive in a fast-paced and global environment, and enjoy balancing creativity with organization. You build trusted relationships across teams, communicate with confidence, and bring a strong sense of ownership to everything you do.

What we can offer you

Every day, our people work to be the difference for our clients, our communities, and our colleagues. Helping them make an impact, they are supported by a competitive remuneration package plus comprehensive benefits and perks, including but not limited to\:

• Generous retirement and pension savings contributions.

• Comprehensive medical insurance for employees and their immediate family.

• Gym membership discounts.

• Structured learning and on-the-job development opportunities.

• Personalized career experiences, including talent mobility, flexible work programs, and externships to help you pursue your own professional goals.

• Opportunities to collaborate with colleagues across a truly global organization while supporting one of Kearney's fastest-growing practices.

Learn more at Kearney.com/careers.

It is important to note that at Kearney, it is not typical for an individual to be hired at the top of the salary range for their role. Individual compensation is determined by a variety of factors, including education, experience, knowledge, skills, and geographic location. In addition to base salary, employees may be eligible for performance-based incentives and a comprehensive benefits package consistent with local market offerings.

Equal Employment Opportunity and Non-Discrimination

Kearney prides itself on fostering a culture where our employees belong and thrive equally, meaning our people feel comfort, confidence, and joy as they do great things for our firm, our colleagues, and our clients. We are committed to building a diverse workforce and inclusive environment. Kearney is an equal opportunity employer and recruits, hires, trains, promotes, develops, and provides other conditions of employment without regard to gender identity or expression, sexual orientation, race or ethnicity, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other characteristic protected by applicable laws. We provide reasonable accommodations for disabilities and sincerely held religious beliefs and encourage everyone to apply, including those who may not feel historically represented in consulting. #LI-DNI