Social Media Account Director/VP

Position: Social Media Account Director/VP, Healthcare

Practice: HEALTH

Location: London, UK

Weber Shandwick help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Novartis, Pfizer, HSBC, Unilever, Ebay and IBM to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A little bit about us in Digital Health:

It’s never been a more challenging and exciting time to work in digital health communications. Artificial intelligence, data-driven insights and tangible tech solutions are all being used to communicate with a public – including patients, healthcare professionals and media – who are more engaged than ever before. At Weber Shandwick, we’ve always been on the front foot when it comes to innovation within the industry.

The digital health team sits as a group within the broader health practice, leading the way forward on social media, digital builds and technological innovation to bring science to life with multi-platform creative work.

What’s happening?

We are excited to announce that we are looking for a Digital Health Account Director. This is an important role, driving digital and social media activity in our health practice. This person would lead some of our bigger digital pieces of work and would play an important leadership role with the management team within the health practice. You will need to excel at client management and have experience running teams and big pieces of digital health work, ideally in the pharmaceutical space.

What will you be doing?

• Driving growth of digital work by consulting with internal teams on a wide range of accounts to identify digital and social opportunities
• Developing and presenting social media and content strategies across client portfolios, demonstrating extensive knowledge of audience behaviour and platform requirements, acting as a senior point of contact for clients and supporting other members of the team with their social media strategies
• Providing paid media counsel across a range of platforms
• Overseeing the execution of social media campaigns and paid support
• Contributing to digital team management, including delivering training, developing members of the team and taking an active role in recruitment and retention

Ideal Experience required

• Digital acumen – Excellent knowledge and clear understanding of our digital capabilities. A pioneer and leader in the digital practice. Digitally connected; actively integrates digital solutions into client programmes.
• Excel across all spheres of communication and demonstrate excellence through leadership/example
• Demonstrate a clear understanding of our digital/social capabilities and how to apply them to client work
• Quality standards - set high quality standards across teams, have an eye for detail and proactively contribute to quality standards across the company
• Presentation skills -- be a confident and convincing presenter that exudes credibility in all meetings whether internal or external

We are looking for creativity and Innovation

• Creativity is central to the business at Weber Shandwick. Continuously striving to demonstrate originality and creativity routed in sound strategic insight to apply to client’s work
• Showcasing and encouraging an entrepreneurial approach to both client work and the business as a whole
• Looking for creative ways and approaches to build the business both within and across practice.
• Demonstrate creation of ideas and encourage ideation amongst team members

Who are we?

Weber Shandwick are a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

The firm was the most awarded PR agency 2023 at the Cannes Lions International Festival of Creativity and was named to Ad Age’s Agency A-List in 2024. Weber Shandwick was also honoured as PRovoke’s Global Agency of the Year in 2023 and PRWeek’s Global Agency of the Year in 2024.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group.

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships

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