Full-Time

Director – Brand Marketing

Streetwear, Womens, Global Jordan

Posted on 1/31/2025

Nike

Nike

10,001+ employees

Designs and sells athletic footwear and apparel

Consumer Software
Social Impact
Consumer Goods

Expert

Beaverton, OR, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing

You match the following Nike's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years of experience in brand management and marketing and a deep understanding of the digital and retail landscape.
  • A passion for Jordan Brand and its role in the global cultural landscape.
  • Demonstrated genuine passion and deep understanding of Streetwear, Basketball culture and fashion.
  • Dedication to respect, inclusivity, and valuing different perspectives.
  • Strong written and verbal communication skills.
  • Experience leading and coaching teams and a team-first mentality.
  • Ability to write a strategy while leading initiatives and project teams.
  • Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.
  • An upbeat, positive, and collaborative working style.
  • Strong attention to detail.
Responsibilities
  • Partner with our Global Brand Senior Director and marketing leaders to lead our brand plans and key consumer concepts including authoring marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.
  • Establish and drive a culture of mentorship across the extended team.
  • Lead the development of an annual Women’s Streetwear brand plan.
  • Partner with the Sr. Director of Streetwear to define the holistic 3-5 year strategy and create key consumer journeys/stories across different consumer cohorts.
  • Partner with Product and Merchandising to establish product positioning and naming.
  • Serve as a specialist within the Streetwear team on the Women’s consumer and partner closely with the consumer insight team to identify insights to action on.
  • Create and lead seasonal marketing briefs for key seasonal stories, shepherding the creative process of seasonal stories from brief through geo hand off.
Desired Qualifications
  • Comfortable with ambiguity and ready to dig in, work collaboratively and bring a positive attitude always.
  • Solution oriented, a team first collaborator, energy giver, strategic vision, empathetic and curious to learn.

Nike designs and sells footwear, apparel, equipment, and accessories for athletes and everyday consumers. The company stands out in the competitive sportswear market by fostering brand loyalty through continuous product innovation and endorsements from high-profile athletes. Nike generates revenue through retail stores, online sales, and a membership program that offers exclusive access to products. Committed to sustainability, Nike aims to reduce its environmental impact while delivering high-quality products and exceptional retail experiences.

Company Size

10,001+

Company Stage

IPO

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations like Apron Records attract younger, trend-conscious demographics.
  • Cause-related marketing, like 'Think Pink' sneakers, boosts brand loyalty.
  • Positive investor sentiment indicates confidence in Nike's growth potential.

What critics are saying

  • Increased competition from brand collaborations may dilute Nike's market share.
  • Departure of key personnel could impact internal operations and morale.
  • Reliance on athlete endorsements poses risks if athletes face controversies.

What makes Nike unique

  • Nike's innovative designs blend fashion and functionality, appealing to diverse consumer segments.
  • Strong athlete endorsements enhance Nike's brand image and consumer engagement.
  • Nike's commitment to sustainability sets it apart in the sportswear industry.

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Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

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