Full-Time
Senior Product Manager
Updated on 8/3/2026
ActiveProspect, Inc.
201-500 employees
Consent-based lead acquisition SaaS platform
No salary listed
Remote in Canada
Remote
 Product (1) |
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- 5–8+ years of Product Management experience in a SaaS, Marketing Technology, or Lead Management environment.
- A track record of executing product launches with direct impact on business outcomes.
- Deep experience building and optimizing web-based applications with complex user-interface workflows, ensuring intuitive and high-performing user experiences.
- Experience interfacing with backend and data systems; this is not an application programming interface or infrastructure product management role.
- Proven success owning a roadmap, defining metrics, and managing for return on investment.
- Strong customer empathy and experience conducting customer research and validation.
- Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment.
- Hands-on experience defining and executing go-to-market strategy, including launch plans, pricing, packaging, and adoption.
- Strong analytical skills and comfort working with financial models, performance dashboards, and experimentation frameworks.
- Excellent communication and stakeholder management skills, with the ability to influence across teams and levels.
- Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities.
- Translate business goals into product priorities, balancing long-term vision with iterative value delivery.
- Drive go-to-market decision-making to ensure business goals from product releases are achieved.
- Quantify and model opportunity sizes to inform investment decisions and sequencing.
- Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives.
- Partner with leadership to define pricing, packaging, and monetization strategies for the product domain.
- Leverage artificial intelligence to accelerate product development workflows, including research, product requirements document development, prototyping, analysis, and experimentation.
- Maintain a deep understanding of lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities.
- Translate customer insights into actionable strategies and feature development.
- Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem.
- Ensure the voice of the customer is central to product decisions and trade-offs.
- Build customer feedback loops, including a customer advisory board, to continuously validate product direction.
- Define and own core business metrics for the product area, including lead volume, quality, conversion, yield, and return on investment.
- Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success.
- Collaborate with analytics teams to establish clear key performance indicator tracking and visibility for leadership.
- Incorporate experimentation and testing frameworks to evaluate product improvements and go-to-market effectiveness.
- Drive high-quality, predictable delivery in partnership with engineering and design.
- Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies.
- Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness.
- Partner with Product Marketing and Client Success to plan go-to-market launches and customer onboarding that deliver measurable business impact.
- Maintain accountability for results and continuous improvement after release.
- Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals.
- Act as the central point of contact for the product area, ensuring clear communication of priorities, progress, and outcomes.
- Foster alignment and transparency across teams and proactively surface risks and trade-offs.
- Represent the product domain in company-wide planning, portfolio reviews, and leadership updates.
- Demonstrate full ownership from problem identification through solution delivery and adoption.
- Mentor and support Associate Product Managers or peers in discovery, prioritization, and customer engagement.
- Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.
- Experience with lead management, distribution, or marketing automation is preferred.
- Experience with artificial intelligence tools, including Claude Code and Claude Design, is preferred.
ActiveProspect provides consent-based marketing software via a SaaS platform that helps brands acquire customers using opt-in leads while staying compliant with regulations. The platform sits between lead sources and sales systems to manage leads in real time, offering tools to capture, filter, enrich, and route leads from any source. Key products include TrustedForm, which certifies consumer consent for TCPA and other rules; LeadConduit, a real-time lead-optimization system; and LeadsBridge, which automates workflows between major advertising platforms and a client’s revenue stack. It differentiates itself with real-time lead management tied to strong compliance tooling and broad integrations, helping clients grow customer acquisition globally.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2004
Get referred to ActiveProspect, Inc.
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Simplify's Take
What believers are saying
- Five Elms Capital backed expansion after April 2020.
- Thousands of customers use its compliance-driven lead workflow.
- Insurance and financial services keep buying consent tooling under TCPA pressure.
What critics are saying
- TCPA rule shifts can weaken TrustedForm's proof-of-consent value.
- Platform API changes can disrupt routing across 500 integrations.
- Native martech features can displace ActiveProspect's middleware role.
What makes ActiveProspect, Inc. unique
- TrustedForm certifies opt-in leads for TCPA consent evidence.
- LeadConduit filters and routes leads in real time.
- LeadsBridge deepens ad-platform and revenue-stack integrations.
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Benefits
Health Insurance
Dental Insurance
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Life Insurance
401(k) Company Match
Remote Work Options
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 20%1 year growth
↑ 20%2 year growth
↑ 20%Rilla Masters 2026 recap. The ActiveProspect team is back from an energizing few days at Rilla Masters, the flagship conference for mastering in-person sales. Set at the Diplomat Beach Resort, the event brought together some of the top sales teams, operators, and leaders in the country to focus on one thing: building high-performing, revenue-driving organizations. From the moment things kicked off, the energy in Florida was palpable. With so many high-level teams in attendance, conversations naturally centered around the challenges everyone is facing right now. From tighter margins to more selective buyers to the growing role of technology in the sales process, the energy throughout the event reflected a newfound urgency, but also a clear sense of opportunity. A few of the biggest themes Activeprospect, Inc. heard across sessions and conversations: * Building elite sales cultures: Leadership is a prerequisite to create disciplined, accountable, high-performing teams. * The rise of real-time coaching and AI: From live coaching during customer conversations to scalable training across large teams, businesses are finding ways to improve performance faster than ever with the help of AI. * Understanding buyer behavior: The best teams aren't just talking more, they're communicating better. * Scaling without losing quality: Ramping up large sales teams quickly, without sacrificing performance, is made possible through clear processes, consistent coaching, and strong operational alignment. Outside of the sessions, Rilla Masters created plenty of space to connect. Whether it was early morning workouts, conversations between breakouts, or time spent in the sponsor village, Activeprospect, Inc. had the chance to meet with a wide range of teams and hear firsthand what's working in the field right now. One of the highlights for its team was the Jungle Afterparty. It was a fun, high-energy way to wrap up the day and spend more time building relationships in a relaxed setting. Events like that tend to lead to some of the most honest and valuable conversations. After three packed days, Activeprospect, Inc. is walking away with a clear takeaway: the in-person sales landscape is getting more competitive, and the teams that invest in better processes, stronger compliance, and smarter use of technology will have the edge. A big thank you to the Rilla team, the speakers, and everyone Activeprospect, Inc. connected with throughout the event. If you didn't get a chance to attend, Activeprospect, Inc.'d still love to connect. ActiveProspect is heading to more events than ever in 2026. Stay informed about its upcoming events or connect with Activeprospect, Inc. now and be a part of the exciting future of lead generation.
Introducing Angi Leads and Angi Ads integrations in LeadConduit. As the lead generation ecosystem continues to evolve, it's critical that integrations keep pace with changes in how data is delivered, structured, and supported. To ensure long-term reliability and improved data handling, Activeprospect, Inc. is excited to introduce two new source integrations in LeadConduit: Angi Leads and Angi Ads. These integrations replace and improve upon the legacy HomeAdvisor integration, offering more flexibility, richer data parsing, and a clearer path forward for customers working with Angi. What's new: Angi Leads and Angi Ads. LeadConduit now supports two dedicated Angi integrations: * Angi Leads - Designed for marketplace leads submitted from Angi * Angi Ads - Built for leads generated through Angi advertising programs Both integrations are purpose-built to align with Angi's current APIs and data structure, allowing LeadConduit customers to receive and process Angi leads more effectively. * Parse an extended set of fields submitted by Angi * Add the same Angi integration as a Source multiple times within a single flow * Build more flexible and scalable lead routing configurations What this means for HomeAdvisor users. The legacy HomeAdvisor integration has moved to an allowlist as part of this transition. If you are currently using the HomeAdvisor integration. You do not need to make any immediate changes. Existing flows that use HomeAdvisor will continue to run as expected. You can continue using the HomeAdvisor integration alongside the new Angi integrations for the time being. If you are creating new flows. Any new flows will need to use Angi Leads or Angi Ads as the source integration. The HomeAdvisor integration will no longer be available for new configurations. Over time, the HomeAdvisor integration will fully sunset. For this reason, Activeprospect, Inc. recommend using the new Angi integrations for all new flows to ensure long-term support and access to ongoing improvements. Why Activeprospect, Inc. made this update. Angi has consolidated its lead delivery and advertising infrastructure under the Angi brand. These new integrations allow LeadConduit to: * Support Angi's current and future data models * Deliver improved field coverage and parsing accuracy * Provide greater flexibility in flow design * Focus development and support on a modern, supported integration path This update ensures LeadConduit customers can continue to work with Angi leads confidently, without disruption. Getting started. * No action is required for existing HomeAdvisor-based flows. * For new flows, select Angi Leads or Angi Ads when adding a source in LeadConduit. * Customers who wish to migrate older flows can do so at their own pace, with support from its team if needed. If you have questions about which integration to use or would like help planning a transition, its Support and Customer Success teams are available to assist. Looking ahead. Angi Leads and Angi Ads represent the future of Angi integrations in LeadConduit. By adopting these integrations, customers gain access to improved data handling today and a clearer path to future enhancements tomorrow.
Client Elevation Summit: IGNITE 2025 recap. The ActiveProspect team just wrapped an incredible week at TOP 500 LIVE in Las Vegas, and the energy inside The Cosmopolitan matched the pace of an industry charging into its next chapter. Throughout three packed days, founders, CEOs, and conversion experts took the stage to share the systems, tactics, and leadership principles pushing the best home services brands forward. Before TOP 500 LIVE officially kicked off, Activeprospect, Inc. hosted its own flagship home services experience: Client Elevation Summit: IGNITE. What started two years ago as a small gathering has evolved into one of the most anticipated parts of its week in Las Vegas. This year's summit brought together a powerhouse lineup of home services brands for a full day committed to sharpening acquisition strategy, improving ROI, and comparing notes with the people who are actively shaping where the industry is heading. The day began with a warm welcome and introduction from its VP of Customer Experience, Alexis Krenzien, before moving straight into insight-packed sessions led by several ActiveProspect thought leaders. CEO Steve Rafferty and Director of Products Caitie Clarke opened with a deep dive into the state of the lead gen industry and the ActiveProspect product roadmap, followed by a candid open forum that set a collaborative tone for the rest of the day. From there, ActiveProspect Sales Director Ryan Theisen guided a conversation on trust, messaging, and broader market forces in home services with leaders from Direct Remodels and Great Day Improvements, exploring how brands can differentiate in a crowded landscape. Senior Customer Success Manager Dion Green then moderated a buyer-focused discussion featuring Leaf Home, BCI Acrylic, and Indra Energy, offering a clear view into what top buyers expect from partners in the current market. The conversation continued with a publisher panel led by Eric Peschke of Zintex Remodeling, where leaders from EverConnect, HomeBuddy, and Buyerlink broke down the real economics shaping 2026's performance trends and the factors influencing buyer/publisher alignment. Julie Kennedy of Refloor followed with a martech panel featuring key members from fullthrottle.ai, Hatch, and Faraday, where the group unpacked how AI, personalization, and predictive intelligence are reshaping customer acquisition for high-growth home services brands. Afternoon table discussions dug into market expectations, conversion levers, and the next wave of consent-driven capabilities, including call transfers, inbound call flows, in-call consent, and disposition-driven optimization. The day wrapped with raffle giveaways and closing remarks from Steve, bringing a high-energy close to an already standout event. The level of candor and collaboration across the room was unmatched. Everyone came ready to dig into what works, what's changing, and what needs to change faster. And that was just the daytime programming. That evening, Activeprospect, Inc. shifted gears for Vegas Luxe: A VIP Home Services Soiree at Beauty & Essex inside The Cosmopolitan. The setting was perfect for meaningful connection: a cocktail hour with handcrafted drinks, a private dinner in one of Vegas' most stylish spaces, and thoughtful conversation with the industry's top operators and innovators. The combination of IGNITE's deep daytime learning and the relaxed networking atmosphere of Vegas Luxe set the tone for the entire week. Both events made one thing clear: the home services leaders who invest in community, clarity, and responsible acquisition are the ones carving out real advantages headed into 2026. When Activeprospect, Inc. first launched IGNITE, the message from attendees was consistent: events like this help teams move faster and stay ahead of what's coming next. That feedback has shaped the summit into a cornerstone of its mission to advance responsible, measurable, consent-driven marketing across the industry. And Activeprospect, Inc. is already planning to take it even further in 2026. TOP 500 LIVE proved once again why it's the home improvement industry's go-to event for leveling up. The conversations were sharp, the sessions were packed, and the focus on real performance made it one of its most productive trips to Las Vegas yet. A special thank-you to its sponsors: fullthrottle.ai, Hatch, LeadPerfection, Everconnect, HomeBuddy, Buyerlink, and Faraday, for helping take this event to new heights. To everyone Activeprospect, Inc. met, thank you. To those Activeprospect, Inc. missed, let's not wait another year. Let's connect now. The industry is evolving fast, and Activeprospect, Inc. is here to help you build what's next with confidence and compliance at the core.
That's why Activeprospect, Inc. is excited to announce a new update: Free LeadConduit accounts for sellers now include access to limited Reports.
Last week, the ActiveProspect team wrapped up an incredible few days at Contact.io 2025, where hundreds of performance marketing leaders came together to talk tech, tactics, and transformation.