Global Lifecycle Marketing Manager @ Aircall

Global Lifecycle Marketing Manager

Posted on 4/5/2023

INACTIVE

11-50 employees

Cloud-based call center

Company Overview

Aircall believes in the power of conversation. They want to empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.

Locations

London, UK

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

HTML/CSS

Marketing

Salesforce

Segment

Requirements

5-7+ years of marketing experience with at least 1 year experience in B2B enterprise software or Saas
English native
Marketo & Salesforce knowledge is important
You are experienced in developing inclusive of segmentation, CVR optimization, engagement, nurture and lifecycle programs
You have strong project management and problem solving skills
You are autonomous and confident about your ability to set priorities, handle multiple projects and follow through on deadlines with minimal supervision
Time management, prioritization, organizational, communication and collaboration skills are key for success in the role
Results driven with analytical ability

Responsibilities

Support the business with developing strategic end to end global email marketing plan to support both new and accelerated pipelines (including retention and partner opportunities as well)
Collaboration with Marketing ops on producing and executing all email campaigns, including building emails from templates and HTML, asset coordination, QA, and scheduling
Support every program via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty and retention
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
Build and manage the email marketing calendar and ensure alignment with business priorities, and internal stakeholders
Collaborate with the studio and content team to optimize email creative and template structure
Collaborate with the Marketing Program to develop set-up, execute a wide range of email marketing programs to our LoB and segment programs
Devise and execute A/B tests (subject lines, CTA, send time…), manage testing calendar, and advise on improvements
Provide regular campaign performance reports that include conversion rate optimization, form field optimization and lead scoring workflow
Consistently identify trends and email marketing strategies best practices from other leading companies to glean insights, new innovative ideas/tactics and tools

Aircall is a place where voices are valued.

Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 14,000+ customers (and growing) to make authentic, human connections.

Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, Sydney, Madrid, London, Berlin, Tel Aviv, or at home – everyone has a voice that is valued.

Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.

We are looking for a Global lifecycle Marketing Manager who will be responsible for planning, developing, implementing and maintaining the overall company’s email marketing strategy to build awareness, net new and accelerated pipeline (retention and upsell). You will closely collaborate with the Global Marketing Program team to set-up, execute a wide range of email & automation marketing programs for our product, brand and LoB programs and bring them to life globally but also support the Regional Marketing team to implement them locally.

What you’ll be doing

Support the business with developing strategic end to end global email marketing plan to support both new and accelerated pipelines (including retention and partner opportunities as well)
Collaboration with Marketing ops on producing and executing all email campaigns, including building emails from templates and HTML, asset coordination, QA, and scheduling.
Support every program via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty and retention.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Build and manage the email marketing calendar and ensure alignment with business priorities, and internal stakeholders.
Collaborate with the studio and content team to optimize email creative and template structure.
Collaborate with the Marketing Program to develop set-up, execute a wide range of email marketing programs to our LoB and segment programs.
Devise and execute A/B tests (subject lines, CTA, send time…), manage testing calendar, and advise on improvements.
Provide regular campaign performance reports that include conversion rate optimization, form field optimization and lead scoring workflow
Consistently identify trends and email marketing strategies best practices from other leading companies to glean insights, new innovative ideas/tactics and tools.

What you should have

5-7+ years of marketing experience with at least 1 year experience in B2B enterprise software or Saas
English native
Marketo & Salesforce knowledge is important
You are experienced in developing inclusive of segmentation, CVR optimization, engagement, nurture and lifecycle programs
You have strong project management and problem solving skills
You are autonomous and confident about your ability to set priorities, handle multiple projects and follow through on deadlines with minimal supervision.
Time management, prioritization, organizational, communication and collaboration skills are key for success in the role
Results driven with analytical ability

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.

Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.

We’re creating a place where great people trust one another and thrive together.

People flourish at Aircall and now is the time to be part of the team and the journey we’re on.

Why join us?

🚀 Key moment to join Aircall in terms of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 45+ Nationalities: cosmopolite & multi-cultural mindset

💶 Competitive salary package & benefits

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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