Global Lifecycle Marketing Manager
Posted on 4/5/2023

11-50 employees

Cloud-based call center
Company Overview
Aircall believes in the power of conversation. They want to empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.
London, UK
Experience Level
Desired Skills
  • 5-7+ years of marketing experience with at least 1 year experience in B2B enterprise software or Saas
  • English native
  • Marketo & Salesforce knowledge is important
  • You are experienced in developing inclusive of segmentation, CVR optimization, engagement, nurture and lifecycle programs
  • You have strong project management and problem solving skills
  • You are autonomous and confident about your ability to set priorities, handle multiple projects and follow through on deadlines with minimal supervision
  • Time management, prioritization, organizational, communication and collaboration skills are key for success in the role
  • Results driven with analytical ability
  • Support the business with developing strategic end to end global email marketing plan to support both new and accelerated pipelines (including retention and partner opportunities as well)
  • Collaboration with Marketing ops on producing and executing all email campaigns, including building emails from templates and HTML, asset coordination, QA, and scheduling
  • Support every program via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty and retention
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
  • Build and manage the email marketing calendar and ensure alignment with business priorities, and internal stakeholders
  • Collaborate with the studio and content team to optimize email creative and template structure
  • Collaborate with the Marketing Program to develop set-up, execute a wide range of email marketing programs to our LoB and segment programs
  • Devise and execute A/B tests (subject lines, CTA, send time…), manage testing calendar, and advise on improvements
  • Provide regular campaign performance reports that include conversion rate optimization, form field optimization and lead scoring workflow
  • Consistently identify trends and email marketing strategies best practices from other leading companies to glean insights, new innovative ideas/tactics and tools