Full-Time
Account Executive, Sales and Partnership Services
Louisiana High School Athletic Association, LHSAA
Playfly Sports
501-1,000 employees
Fandom-driven sports media and marketing technology
No salary listed
No H1B Sponsorship
Baton Rouge, LA, USA
In Person
Travel is required for client presentations, state championships, and association events; event availability includes nights and weekends.
Bachelor's
 Sales & Account Management (1) |
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- A bachelor's degree is required.
- Three years of direct sales or activation experience in the sports multimedia environment or an equivalent field is preferred.
- Proficiency in Adobe Photoshop is required for creating digital graphics, sponsorship presentations, venue collateral, digital campaigns, and branded visual assets.
- Proficiency in video editing using Premiere Pro, After Effects, Photoshop, and digital video production workflows is required.
- Experience with integrated and conceptual sales is required.
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients is required.
- Organizational skills are required for managing contract fulfillment and contract proof-of-performance requirements.
- Ability to work as a self-starter is required.
- Outstanding communication skills are essential for interactions with clients, operational leaders, and senior executives.
- Professional sales presentation skills are required.
- Proficiency in Microsoft Office Suite is required.
- Ability to lift up to 50 pounds and sit, stand, and walk up stairs is required.
- Availability to travel for client presentations, state championships, and other association events is required.
- Availability for event days, including nights and weekends, is required in correlation with client fulfillment responsibilities.
- Execute fulfillment, including championship tournament operations and on-site activation.
- Fulfill benefits under corporate partner agreements and develop relationships between partners and the high school league.
- Work with the General Manager and LHSAA staff to create, plan, and implement the high school association's sports property and Playfly Sports Properties special events.
- Create, post, and manage sponsored social media campaigns on the state association's Facebook, Instagram, and X accounts.
- Obtain and manage all necessary proof-of-performance records.
- Manage administrative tasks related to day-to-day office operations.
- Help develop and execute a sales plan to meet or exceed assigned annual revenue targets.
- Identify potential sponsors through networking with local business partners and researching local, regional, and national companies.
- Prospect, meet, and close new and renewal corporate sponsorships.
- Develop sales presentations for new marketing partners using research, category dynamics, and an understanding of partners' marketing goals.
- Create sales proposals and draft and negotiate contracts.
- Research the sports sponsorship industry and stay current with relevant market trends and conditions.
- Represent the high school association's sports property and Playfly Sports Properties professionally.
- Entertain and cultivate sponsors at non-game-day events.
- Understand and leverage Playfly business units to develop new business areas, leads, and categories.
- Provide integrated partnership packages focused on digital and mobile sales.
- Understanding of the KORE customer relationship management tool or similar systems is preferred.
Playfly Sports provides sports media, marketing, and technology services to professional, collegiate, and high school properties, helping teams, leagues, brands, and networks reach and monetize fans. Its approach combines sponsorship sales, content creation, and fan-engagement technology through a consultative, data-driven model called Fandom as a Service that works across linear TV, live streaming, and digital platforms. The company owns or activates multimedia rights for many properties and venues, enabling a full pipeline from content creation to sponsorship activation. Its goal is to help partners grow sponsorship revenue and deepen fan engagement across the sports ecosystem by expanding digital streaming and fan experiences.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$250M
Headquarters
Philadelphia, Pennsylvania
Founded
2020
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Simplify's Take
What believers are saying
- Bain Capital's September 2026 $250 million credit facility extends runway for acquisitions and hiring.
- The NCAA selected Playfly for local championship sponsorship sales, validating its sales infrastructure.
- Playfly's December 2025 Pac-12 win and June 2026 Merrimack deal show continued customer traction.
What critics are saying
- The Nebraska NIL arbitration branded Playfly an associated entity and rejected $7.5 million deals.
- That ruling invites courts to restrict Playfly's third-party NIL model before 2027 renewals.
- Playfly's growth depends on college rights-holders; NCAA enforcement changes can compress revenue quickly.
What makes Playfly Sports unique
- Playfly monetizes local sports inventory across media, sponsorship, ticketing, and NIL operations.
- Its 2026 NCAA agreement expands local championship sponsorship sales beyond traditional media-rights brokers.
- It embeds staff inside properties, exemplified by Merrimack, WTAMU, and Nebraska partnerships.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 3%2 year growth
↑ 1%Playfly Sports receives $250M credit facility from Bain Capital Private Credit Group. September 3, 2026 Playfly Sports, a Berwyn, PA-based provider of revenue optimization solutions across sports media, sponsorship, and technology, received a credit facility of $250M from Bain Capital Private Credit Group. The company intends to use the funds to support its continued growth and expansion of its offerings. Led by CEO Craig Sloan, Playfly Sports is a sports media, marketing, and technology company that helps rights holders and brands generate revenue from engaged audiences. Their platform delivers data-driven sports marketing, media sales, sponsorship solutions, and repeatable partnership services across professional, collegiate, and youth sports. Clients include over 2,200 brands, 95+ professional sports teams and leagues, and 75+ college athletic departments and conferences. Don't just read the news. Own the data. Stop manually tracking deals. Access this round and over 100 others this week - in our structured Master Database (XML) + Weekly Intelligence PDF. [Access FinSMEs Intelligence Hub] 03/09/2026
Bain Capital supports Playfly Sports with $250MM credit facility. The financing will support Playfly's continued growth. Bain Capital's private credit group acted as lead lender and administrative agent for a $250 million senior credit facility for Playfly Sports a revenue maximization company and portfolio company of Access Holdings. The financing will support Playfly's continued growth. "We are pleased to deepen our relationship with Access through this investment and support Playfly's continued growth," Brad Charchut, partner at Bain Capital Credit, said. "Access has a strong track record of building and scaling market-leading businesses, and we have valued our partnership across multiple transactions over the years." Megan McKenzie, vice president at Bain Capital Credit, added, "Playfly has built a differentiated platform across sports media, sponsorship, and technology, helping rights holders and brands create greater value from highly engaged audiences. In a dynamic and increasingly complex sports landscape, we continue to see opportunities to invest in businesses that help bring together key participants across the industry. We're excited to support Playfly and Access as they continue to execute on this next phase of growth."
Bain Capital's Private Credit Group has provided a $250 million senior credit facility to Playfly Sports, a sports industry revenue maximisation company owned by Access Holdings. Bain Capital acted as lead lender and administrative agent for the financing, which will support Playfly's continued expansion. Playfly Sports works with over 2,000 brands, 100 professional teams, and 65 college athletic departments, helping partners navigate the evolving sports landscape through media, sponsorship, and technology services. The company's platform reaches over 85% of US sports fans. Brad Charchut, partner at Bain Capital Credit, said the firm was pleased to deepen its relationship with Access Holdings through this investment. Bain Capital Credit's Private Credit Group manages approximately $24 billion in capital.
WTAMU Athletics welcomes Playfly Sports leadership team. CANYON, Texas - West Texas A&M Athletics has completed the staffing of its Playfly Sports team with the additions of David Kirk (center), Eddie Delgado (right) and Zac Ballard (left). The group will lead ticket sales, ticket operations and corporate partnership initiatives across all sports. As part of the partnership, Playfly Sports has named David Kirk as General Manager for WTAMU Athletics. Kirk will lead ticketing and corporate partnership initiatives while working closely with the department to enhance revenue generation, strengthen community partnerships and elevate the fan experience. A Texas native, Kirk brings extensive experience in corporate partnerships, sponsorship sales, ticketing and revenue generation. Most recently, he served as Director of Partnership Sales at Wichita State University and previously held the role of Associate Athletic Director for Sponsorship and Ticket Sales at Tarleton State University. Joining Kirk on the Playfly Sports team at WTAMU are Eddie Delgado and Zac Ballard. Delgado will serve as Assistant General Manager, focusing on ticket sales and sponsorship development. A Texas native and graduate of both The University of Texas at El Paso and Sam Houston State University, Delgado returns to collegiate athletics after several years in the logistics industry. He is passionate about building community relationships, creating meaningful partnerships and enhancing the overall fan experience. Ballard joins the team as Assistant Manager of Ticket Operations. A graduate of Southeastern Louisiana University, Ballard brings experience in ticketing, fan engagement and event operations, including recent work with FIFA as a ticketing specialist. He will oversee the day-to-day management of ticket operations while helping deliver exceptional service to Buff Nation. "We are extremely excited to be Playfly's first DII property in the country," said Doug Lipinski, Vice President of Athletics. "I am looking forward to growing this partnership as we build upon the great foundation of corporate and fan support. It is now time to activate Buff Nation as we continue to elevate our brand and create new revenue sources to compete consistently at the national level." Together, WTAMU Athletics and Playfly Sports are committed to enhancing the fan experience, strengthening community partnerships and maximizing revenue opportunities in support of West Texas A&M Athletics and its more than 450 student-athletes.
NCAA taps Playfly to lead local event sponsorship sales. Playfly Sports will sell locally focused sponsorship packages concerning NCAA events' host areas. US college sports' NCAA governing body has struck a wide-ranging new agreement with the sports media and marketing technology firm Playfly Sports, which has now become a sponsorship sales agent for the organization. Going forward, Playfly Sports will sell locally focused sponsorship packages concerning NCAA events' host areas. This will include events such as the NCAA Women's National Basketball Championship Final Four, or the baseball College World Series National Championship. But this will exclude the Division I men's basketball "March Madness" Final Four, the sponsorship sales rights for which are managed by the CBS Sports and TNT Sports broadcasters. Inventory on sale will center on student-athletes, coaches, athletics directors, administrators, and the broader college athletics membership inventory, meaning that there is potential for name, image, and likeness (NIL) money for athletes through the agreement Perhaps crucially, this inventory will not clash with sponsorship inventory already sold as part of the NCAA's Corporate Champions and Partners Program (which is what the Division I men's basketball Final Four falls under). To this end, Playfly will hire dedicated staff members to manage local commercial revenue growth around championships. Speaking on the announcement, NCAA president Charlie Baker commented: "Sports Media Africa worked with the Playfly team on asset valuation in 2024 and were impressed by their dedication and results. "Playfly's network of resources and relationships will provide benefits that could positively impact every school across our organization, provide added visibility to NCAA programs, and make us better and stronger amid the evolving landscape of college athletics." Playfly Sports Properties president Christy Hedgpeth added: "The NCAA is simultaneously entrenched with colleges on the local and national level, providing a unique opportunity to drive new sources of income. As they seek to move the organization toward a stronger focus on revenue generation, there is no better team to support their growth than Playfly." Playfly, for its part, already has experience in this sector. Back in December 2025, the firm was tapped by the Pac-12 college football conference to "build a centralized revenue engine powered by data, valuation expertise, and scalable brand integrations." Give your business an edge with its leading industry insights.