Digital Media Buyer
Publishing, Domestic
Posted on 3/14/2023

201-500 employees

Ad & marketing platform
Company Overview
System1's mission is to provide the most accurate and useful predictions in marketing. The company operates a Responsive Acquisition Marketing Platform to connect high intent customers with advertisers at scale.
Guelph, ON, Canada
Experience Level
  • 3+ years of online advertising experience
  • High attention to detail
  • Creative problem solver
  • Some Excel experience is preferred (e.g. ability to navigate efficiently & perform basic calculation commands)
  • A strong interest in identifying trends that help inform actionable insights
  • Create, manage, and optimize direct response campaigns to drive positive performance outcomes. A successful buyer will execute on the following:
  • Creative auditioning: Tailor ad copy and images to align with the chosen content & keyword interest. Further tweak images/copy as needed to maximize CTR
  • Campaign monitoring: Monitor campaigns and associated metrics on a daily basis to ensure campaign profitability. This includes metrics associated with the campaign (e.g. CPC, CPM, and CTR), and monetization performance
  • Bidding Models: Executes campaign creation using best practice strategies that scale marketing spend and improve ROAS performance
  • Communications: Reports on findings and presents weekly performance to ensure achievement of performance goals. Communicates well with manager to ensure growth & development goals are being achieved
  • Proficient with navigating our RAMP platform functionalities as it relates to day-to-day workflow needs (i.e. Rule creation and Campaign/keyword performance analysis)
  • Maintain a positive attitude & willingness to partner with team members to achieve overall team goals