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Full-Time

Global Omni Sell-Through Analyst

Posted on 6/27/2024

Columbia Sportswear Company

Columbia Sportswear Company

5,001-10,000 employees

Designs and sells outdoor apparel and gear

Consumer Goods

Compensation Overview

$88.7k - $148.2kAnnually

Senior

Richmond, CA, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Data Analysis
Requirements
  • Bachelor’s degree, applicable certification, or equivalent experience
  • 5-8 years of professional experience in retail and/or wholesale business environment preferably in sales, or equivalent work experience in retail merchandising in the apparel industry
  • Advanced knowledge of merchandising, buying, product allocation, and retail sales analysis
  • Knowledge of retail math and pricing strategies with an in-depth knowledge of open to buy and the financial planning process at the retail level
  • Knowledge of the outdoor industry, the department store channel, consumer’s buying patterns and retail dynamics
Responsibilities
  • Engage with sales data functions from US, Canada, International Distributors, and International Direct markets to harvest and aggregate global, omni-channel sell-thru data
  • Generate and provide actionable Sell-Through summary reports to supporting company leaders and sales representatives within an agreed upon calendar cadence
  • Generate and provide Sell-In summary reporting, analytics, and ad hoc requests to cross-functional management teams
  • Provide Key Account Sales Representatives constructive analysis with suggestions for improvements during seasonal pre-lines and booking timeframes to create sales driving assortments based on sell-through analytics and market trends
  • Work with Key Account Sales Managers on current and future season forecasting
  • Identify opportunities and liabilities on product based on history and market trends to maximize production runs and internal gross margins
  • Monitor sales and stock trends; suggest reorders on fast sellers and suggest alternative measures on slow sellers
  • Communicate open bulk concerns based on sales trend, re-projections, and sales ladder plans
  • Work closely with Sales Representatives and accounts’ buying/planning teams to identify top and bottom performing doors to ensure proper allocation of goods; collaborate to build regional/market store clusters to improve sales, margins, and turnover
  • Engage with retailers, reps and sales leaders in the field at retailer/account meetings, trade shows and sales meetings
Columbia Sportswear Company

Columbia Sportswear Company

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Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, and anyone with an active lifestyle, catering to men, women, and children. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via its website and retail stores, which allows for a wide market reach. Columbia also engages customers with promotions and seasonal sales to encourage purchases. The goal of Columbia Sportswear is to provide high-quality outdoor apparel that meets the needs of active individuals.

Company Stage

N/A

Total Funding

$40K

Headquarters

Portland, Oregon

Founded

1938

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent investments from firms like Northwest Investment Counselors LLC and Inceptionr LLC indicate strong market confidence in Columbia's growth potential.
  • The hiring of Michael Minter as SOREL’s Vice President, Brand, brings experienced leadership to drive brand revitalization and growth.
  • Collaborations like the luxe line of camping gear with Kith highlight Columbia's ability to innovate and appeal to diverse customer segments.

What critics are saying

  • The highly competitive outdoor and sportswear market requires Columbia to continuously innovate to maintain its market position.
  • Dependence on seasonal sales and promotions could impact revenue stability if consumer spending patterns shift.

What makes Columbia Sportswear Company unique

  • Columbia Sportswear stands out with its innovative product offerings and strong brand reputation for quality and durability in the outdoor apparel market.
  • The company's multi-channel sales strategy, including direct-to-consumer sales via its website, retail stores, and partnerships with various retailers, ensures broad market reach and customer accessibility.
  • Frequent promotions and seasonal sales help Columbia attract and retain customers, setting it apart from competitors who may not offer such incentives.
INACTIVE