Senior Analyst
Offline Marketing
Confirmed live in the last 24 hours
Dorchester, Boston, MA, USA
Experience Level
Desired Skills
Data Analysis
Data Science
  • Bachelor's degree in the Sciences, Economics, Business, or other concentrations with quantitative focus
  • Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders
  • Ability to independently own and execute on solutions to complex problems
  • Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
  • A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive
  • Build or own and manage a multi-million dollar advertising channel, including driving the strategy, execution, and performance
  • Utilize our advanced in-house measurement capabilities to understand the impact of each marketing campaign & co-create innovative measurement techniques to improve our understanding of (and therefore maximize) ROI
  • Own the end-to-end process of building and executing on a marketing campaign (e.g. a print catalog): selecting vendors and target groups, deciding on creative strategy & audience targeting, and reporting on efficiency and sharing learnings
  • Institute rigorous test-and-learn methodology to achieve desired results
  • Work cross-functionally with key stakeholder teams, including Creative, Data Science, Ad Tech, Merchandising and Business Intelligence to plan, execute, and measure campaigns
  • Partner with internal engineering and product teams to push the boundaries of automating and creating strong digital linkages for offline channels
  • Forge new vendor relationships and work with third-party partners on contract management
  • Negotiate with external vendors (printers and data providers)
Desired Qualifications
  • 2+ years of experience, ideally in marketing, management consulting, startup/tech, finance, and/or strategy. Direct mail/catalog or digital marketing experience is a plus
  • Proficiency in data analysis and advanced Excel usage; excitement about finding patterns in data; knowledge of SQL is a plus

5,001-10,000 employees

Online home goods retailer
Company Overview
Wayfair's mission is on a mission to help everyone, anywhere create their feeling of home. Wayfair is an online retailer that offers a wide selection of home furnishings and decor.
Company Core Values
  • Relentless customer focus
  • Deliver results with agility
  • Use good judgement
  • Build the best team
  • Collaborate effectively
  • Respect others
  • Be an owner
  • Innovate & improve
  • Adapt & grow