Core Role Responsibilities

• Owns strategy, performance, and goals (leads, spend, CPL, ROAS) across all digital channels such as paid search, paid social, programmatic, SEO, etc.
• Oversee CRO and lead nurture programs
• Analyze performance data and direct digital investment and efforts across current and new digital marketing channels
• Track and communicate digital marketing performance against plan to Window Nation stakeholders
• Build short and long-term digital marketing roadmaps and budgets
• Drive digital marketing tech stack vision and lead implementation of new digital marketing tech stack components
• Significantly grow Window Nation’s digital marketing expertise through continuous, pragmatic testing and commemoration 
• Own digital marketing agency partnerships
• Attract, hire, and develop a best-in-class digital marketing team

Basic Qualifications

• Bachelor’s Degree, MBA a plus
• 7+ years of digital marketing experience with increasing responsibilities
• Owned digital marketing KPIs (e.g., leads, revenue, spend, etc.) in a B2C business

Preferred Qualifications

• Broad experience across paid search, paid social, CTV, organic media, and website management (incl CRO), email marketing, and marketing automation.
• Experience managing and planning multi-million dollar digital marketing budget
• 3+ years experience recruiting and developing top digital marketing talent
• Experience effectively managing multiple 3rd party vendors including vendor selection and onboarding
• Experience with multi-touch attribution, analytics, measurement, and testing.
• Has assessed and implemented major components of digital marketing stack
• Track record of exceeding digital marketing goals
• Seamlessly prioritizes multiple competing short and long-term deliverables
• Strong general business acumen and connects company goals to team goals
• Autonomous and resourceful in identifying and solving issues
• Bias for action and iteration; constantly thinking about “what’s next”
• Data-driven marketer
• Can effortlessly transition between thinking strategically to getting hands-on and “in the weeds”
• Effectively communicates (oral and written) to technical and non-technical audiences (e.g., executive team, investors)
• Ability to Influence cross-functional executive partners to prioritize digital marketing initiatives on cross-functional roadmaps.
• Well respected by direct reports, peers, and executives