As a Merchant Marketing Lead at Mudflap, you’ll be responsible for the end-to-end customer lifecycle journey for our Merchant marketplace (Merchant/Partner Growth). You’ll focus on creating engaging experiences to aid acquisition, conversion and retention, as well as expanding product usage and success. This is a highly collaborative role that will partner with various teams across the company - rolling up your sleeves to execute effectively and iterate quickly.

This role will be a critical piece of our growth engine, continually raising the bar and ensuring the quality of our merchant marketing efforts at every touchpoint. You will have high visibility with our leadership team and using your data expertise, will help reinforce our metrics-driven culture. 

In the role, you will: 

• Own and develop omnichannel marketing strategies and tactics to acquire, convert and retain merchant partners
• Test, implement and be accountable for the right mix of digital and non-digital channels to accomplish quarterly goals, including owning and developing out of home opportunities
• Ideate and build campaigns and programs that create strong brand awareness and affinity for both prospects and current partners
• Create and syndicate merchant-facing content across relevant marketing, sales and success channels
• Build scalable workflows that utilize best-in-class tools and marketing practices
• Deliver a cohesive, on-brand, partner experience by ensuring cross-functional alignment with sales, success and product

You have:

• Strategic and tactical experience with B2B digital marketing: demand gen, content, and campaign management. You have a blend of experience working with companies both within and outside of the tech space
• Experience working with SMBs, and local businesses: you understand the mindset, behaviors, and needs of small businesses and can provide actionable solutions
• Experience with performance marketing and analytics: you have a keen understanding of marketing metrics and ownership over outcomes
• Strong writing and crystal clear communication skills
• Comfort bouncing between strategy and tactics -- you can think big picture but also comfortable getting in the weeds to execute

Perks and Benefits (What we offer): 

• A flexible, remote-first company
• A team of talented individuals on a mission to change a $1 trillion industry for the better
• A high bar for quality and commitment to self-improvement 
• An open mind to new ideas and methodologies
• Competitive salary and benefit options
• Opportunities and support for massive career growth

The salary range for this role is $136,000 - $184,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate’s skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is well-funded by top-tier venture investors, including QED, NFX and 500 Startups, and our core team hails from Goldman Sachs, Disney, American Express, Mastercard, Groupon, and Trucker Path, the #1 mobile app among truck drivers.

Here are the core values that we believe in and look for in new teammates:

• Put Customers First: We put our customers and partners at the center of everything we do.
• Be Curious: Have a learning mindset. Ask, wonder, dig, investigate. Share the joy of discovery.
• Sweat The Details: We create magical experiences by obsessing over every detail.
• Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching.
• Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates.
• Own It: Show up prepared, be present, and make it count