Full-Time
Assistant Media Planner
Media
Updated on 8/23/2026
MILE MARKER
51-200 employees
End-to-end media agency for growth
Compensation Overview
$45k - $50k/yr
New York, NY, USA
Hybrid
Hybrid schedule; required office days are not specified.
Bachelor's
 Growth & Marketing (1) |
|---|
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- One to two years of media planning or buying experience, preferably at an agency.
- Hands-on experience with at least one of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, or Print.
- Experience optimizing campaigns for conversion-focused key performance indicators including return on ad spend, return on investment, and cost per acquisition.
- A bachelor's degree in a related field or equivalent work experience.
- Proficiency and solid working knowledge of Google Workspace and/or Microsoft Office, including Microsoft Word, Excel, and PowerPoint.
- Experience analyzing data and market research.
- Ability to organize and prioritize work and deliver with a sense of urgency.
- Ability to operate in undefined areas and adapt to changing priorities and multiple tasks.
- Ability to work autonomously while seeking counsel when necessary.
- Ability to manage multiple tasks while maintaining close attention to detail.
- Plan, negotiate, and execute digital media plans.
- Manage day-to-day media planning and analysis while supporting relationships with publishers and partner agencies.
- Assist in media strategy development for clients by gathering research, drafting baseline media plans, and collecting data from partners and vendors.
- Develop and manage media plans, and negotiate and purchase media.
- Manage the day-to-day implementation and optimization of campaign activities with support from media leadership.
- Manage campaign authorizations, budgets, and the reconciliation process according to agency standard operating procedures.
- Interact daily with media publishers and maintain rapport with them.
- Analyze research data and media or marketing information, and report information to clients.
- Monitor and assess ongoing campaign performance and assist in the strategic analysis of campaigns.
- Experience with campaign management, ad serving, or trafficking technology, such as DCM and Business Manager.
- Working knowledge of first- and third-party platforms including Nielsen, Google Analytics, Meta, AdWords, and DCM.
- Working knowledge of direct-to-consumer, over-the-counter, and consumer packaged goods verticals.
Mile Marker is an omnichannel media agency that blends digital and tangible media to help growth-focused brands scale. It serves mid-market and private-equity-backed companies with end-to-end services across the customer journey, including linear/CTV TV, paid search, social, programmatic, audio, print, direct mail, retail media, and affiliate marketing. Its Relay AI-powered tech stack prioritizes flexible customization over single-vendor ecosystems, and it expanded by acquiring LIFT to unite media, content, technology, and data. Its goal is to drive awareness, acquisition, and conversion through transparent, high-EQ consulting and data-driven insights, bridging brand and performance marketing for scalable growth.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
N/A
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Simplify's Take
What believers are saying
- March 2026 PR reported 40% 2025 growth and $500 million managed media.
- February 2026 added AI Innovation and Analytics leaders, deepening measurement and automation.
- June 2026 LIFT acquisition strengthens performance creative, direct mail, and conversion-focused workflows.
What critics are saying
- Integration of LIFT after June 2026 risks culture clash and diluted accountability.
- Wpromote, Tinuiti, Power Digital, and Jellyfish pressure Mile Marker on integrated measurement.
- Heavy dependence on private-equity funding creates existential pressure if growth stalls before 2027.
What makes MILE MARKER unique
- Mile Marker combines PlusMedia and Cage Point, bridging direct mail with CTV and search.
- Scott Shamberg and Lightview Capital back a nimble independent serving mid-market growth brands.
- Relay and Waypoint target open, data-driven omnichannel planning without walled-garden lock-in.
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Benefits
Hybrid Work Options
Company News
Mile Marker acquires LIFT to combine media and performance content. Mile Marker adds LIFT's performance creative to tighten media-to-conversion workflows in a competitive US agency market. Mile Marker has acquired LIFT, bringing a performance content and creative team into its omnichannel media agency model to tighten the link between media execution and conversion-focused creative. The combined company will operate under the Mile Marker name, headquartered in New York City, with West Coast operations based in San Francisco. Mile Marker positions the deal as a way to reduce operational friction between media, creative, and data workflows, especially for teams running full-funnel programs across offline and digital channels. Table of contents. Jump to each section: Why Mile Marker bought LIFT now. The practical bet here is that performance outcomes are increasingly constrained by handoffs. When media planning, creative production, and measurement live in separate teams and tools, speed drops and learnings do not compound cleanly across channels. LIFT adds capability where many media-led agencies still rely on partners or fragmented internal pods: performance creative systems that can be iterated quickly, plus execution that spans traditional and digital formats, including direct mail. Mile Marker has also signaled it is not anchoring the integration on a single generative AI tool, but on adaptability as channels and customer expectations shift. What changes in the combined operating model. Operationally, the combined company is aiming for a tighter feedback loop between creative inputs and media performance signals. Mile Marker says LIFT's content and creative capabilities plug into its data and media infrastructure (including Waypoint and Relay), with the stated goal of making creative testing and optimization more systematic. For marketers, the important detail is not the org chart, it is the promised workflow: faster movement from insight to new creative variants, and less lag between campaign performance and content updates. If executed, that can matter most in categories where creative fatigue and offer testing cadence drive material swings in conversion rate. How this deal fits the competitive agency landscape. The category is crowded. US-based agency-led martech services span omnichannel media, performance creative, and content execution, with competition across independents and holding-company networks. Mile Marker now competes more directly with performance-heavy independents such as Wpromote, Tinuiti, Power Digital, and Jellyfish, many of which market an integrated "media + creative + measurement" story. The differentiation, if it holds, will depend on whether Mile Marker can actually unify identity, creative metadata, and media signals into a single learning loop, rather than simply offering more services under one contract. Macro shift: integrated workflows and measurable creative. The acquisition maps to broader trends in marketing workflow automation and the continuing convergence of marketing and sales. As more revenue teams demand faster attribution, tighter follow-up, and proof of incrementality, agencies are under pressure to operationalize measurement across the customer journey, not just report on it. It also reflects a shift in how creative is evaluated. "Creative that performs" increasingly means creative that is instrumented: tagged, tested, and tied to downstream outcomes like conversion, retention, and lifetime value, rather than assessed mainly on qualitative review or channel-level proxy metrics. What marketers should evaluate next. Marketers considering an agency partner with "integrated" claims can pressure-test the model with a few concrete checks: * Creative-to-media feedback loop: How quickly do performance insights change creative, and what is the real turnaround time for new variants? * Testing methodology: Whether the team can run multivariate and hypothesis-driven testing across channels, not only A/B tests inside one platform. * Offline-to-online continuity: If direct mail is part of the mix, how identity and measurement are handled so results do not stay siloed. * Data portability: Mile Marker emphasizes an open tech approach; marketers should confirm how data is accessed, exported, and governed. Mile Marker cites a 90% client retention rate, and LIFT cites average client relationships of more than four years. Those are useful directional signals, but the business value for buyers will come down to whether the combined team can reduce cycle time and improve measurability without adding coordination overhead. This article is created by humans with AI assistance, powered by ContentGrow. Ready to automate your content marketing? Book a discovery call today.
/PRNewswire/ -- Mile Marker, a modern omnichannel media agency, today announced the acquisition of LIFT, a performance content and creative agency known for...