Full-Time
Senior Supply Product Manager
Updated on 9/3/2026
Appodeal
51-200 employees
Mobile ad monetization and mediation
No salary listed
Sant Cugat del Vallès, Barcelona, Spain
In Person
On-site in Barcelona; remote not stated.
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- 5+ years of experience in product management, with a focus on supply-side products within the Ad Tech industry.
- Proven track record of developing and launching successful products in the ad network or programmatic advertising space.
- Strong understanding of supply-side advertising technologies, including mediations, direct integrations, header bidding, RTB, SSPs (Supply-Side Platforms), and ad exchanges.
- Experience working with large-scale, data-driven products, and leveraging analytics to inform product decisions.
- Strong problem-solving skills with a data-driven mindset and the ability to make decisions based on both quantitative and qualitative insights.
- Excellent communication skills, with the ability to articulate complex ideas to a broad range of audiences, from technical teams to business leaders.
- Ability to work in a fast-paced, dynamic environment, with a high level of organization and attention to detail.
- Familiarity with agile development methodologies and product management tools such as Jira, Confluence, etc.
- Lead the strategy and roadmap for the supply-side product offering within BidMachine, ensuring alignment with business objectives and user needs.
- Own the product lifecycle from ideation to launch, working closely with engineering, design, sales, and customer support teams.
- Collaborate with key stakeholders, including publishers, ad operations, and data teams, to identify market needs and develop innovative product solutions.
- Analyze supply-side performance data to make informed product decisions, optimizing for publisher revenue and advertiser satisfaction.
- Develop and manage product features related to supply-side inventory management, auction dynamics, and demand-supply matching algorithms.
- Drive product improvements, ensuring scalability, reliability, and ease of use for both internal teams and external clients.
- Lead market research, competitive analysis, and customer feedback collection to identify opportunities for innovation and improvement.
- Work cross-functionally to define and prioritize product requirements, timelines, and deliverables.
- Stay up-to-date with industry trends, programmatic advertising standards, and emerging technologies to inform product strategy.
- Experience with supply-side optimization and improving publisher monetization strategies.
- Knowledge of programmatic ad formats (display, video, native) and the broader ad tech ecosystem.
- Familiarity with A/B testing, machine learning, or data science techniques for optimizing ad networks.
Appodeal helps mobile app developers and publishers maximize revenue and grow their user base with a single ad tech platform. It combines ad monetization, user acquisition, and analytics by integrating many ad networks and offering mediation tools to manage campaigns from one place, using full waterfall control and automatic optimization. Its focus on mediation and unified analytics sets it apart, giving precise control over networks, optimization, and proactive support. Its goal is to help apps monetize more effectively and expand their audiences through better ad revenue and clearer metrics.
Company Size
51-200
Company Stage
Early VC
Total Funding
$11.5M
Headquarters
San Francisco, California
Founded
2014
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Simplify's Take
What believers are saying
- Appodeal reports 300 full-time employees and keeps hiring across Barcelona, Warsaw, and remote.
- BidMachine claims 1.2 billion auctions daily, signaling substantial monetization throughput.
- Pollen VC gives Appodeal customers non-dilutive credit, tightening retention during UA budget constraints.
What critics are saying
- Google Play policy changes can squeeze Appodeal's supported-store-dependent monetization model.
- Appodeal's open-source BidMachine invites faster replication by AppLovin, Ironsource, and Unity.
- If Mediation SDK usage drops, Appodeal loses revenue across its monetization and UA stack.
What makes Appodeal unique
- BidMachine powers open-source in-app header bidding with 70 DSPs and 14 networks.
- Appodeal SDK 4.3.0 adds mediation stability and ANR reduction for publishers.
- Appodeal combines monetization, UA, attribution, and financing through Pollen VC integration.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Professional Development Budget
Conference Attendance Budget
Wellness Program
Mental Health Support
Gym Membership
Home Office Stipend
Phone/Internet Stipend
Company Equity
Stock Options
Equity
Growth & Insights and Company News
6 month growth
↓ -9%1 year growth
↑ 2%2 year growth
↑ 12%Skip-its give players the opportunity to earn an in-game reward from rewarded videos without actually watching itAlthough this method will mean that ad revenue may be lower in-app purchases will receive a boost as skip-its are priced higherThis article was originally published on GameBiz ConsultingThe quest for the perfect monetisation balance is a complex challenge in the world of mobile games. It's a crucial factor that can make or break a title's success. As a result every developer actively explores various methods to discover the most effective approach.One such method is the implementation of what the industry has dubbed 'skip-its'. Rewarded videos are featured in many mobile games, but some players are put off by the need to watch these ads to gain a reward.Enter 'skip-its'… These allow players to skip rewarded ads altogether for a small fee. But how exactly do they work, and how could they impact a game's overall revenue?In this guest article, GameBiz Consulting’s head of ad monetisation, Božo Janković, answers those very questions with a deep analysis of skip-its and their impact on monetisation.Skip-its, also known as skips, skips-its, and tickets, offer the player the option to earn an in-game reward from a rewarded video ad without watching it.At the heart of most hypercasual and casual mobile games is the traditional ad monetisation model - a necessary, though often maligned, source of revenue. Players often find themselves in a love-hate relationship with in-game ads: they’re a ticket to various rewards, yet they interrupt the flow of gameplay if not implemented correctly.The rise of 'skip-its' is challenging the norm, introducing an option that allows players to bypass ads for a small fee yet still reap the rewards as if they had watched them.However, the rise of 'skip-its' is challenging the norm, introducing an option that allows players to bypass ads for a small fee yet still reap the rewards as if they had watched them
By joining forces with Pollen VC, Appodeal is taking a step further to provide mobile app businesses with non-dilutive financing options and flexible credit lines, enabling them to unlock the value trapped in their accounts receivable (AR) and reinvest into UA to scale quickly without relying on dilutive equity funding.
Via its newly released 2022 edition of the Mobile In-App Ad Monetization Performance Index, Appodeal has shared its findings that the US has increased its average revenue per user and maintained steady fill rates, whilst other markets have seen a "strong decrease". The analysis comes from 12 months of data from July 2021 to June 2022, covering the regions of Eastern Europe, Western Europe, the USA, the Middle East, Asia and Latin America
Through its Bidmachine platform, Appodeal Stack recently announced a new partnership with Applovin to integrate its in-app bidding solution, and details further data on the US and other regions’ ad monetisation performances on its website.
Appodeal has joined forces with Adjust, the mobile marketing analytics platform, to deliver a growth experience to all mobile app and game creators. With this partnership, all Appodeal users now have access to their user acquisition (UA) and attribution data from a single dashboard. By aligning Appodeal’s monetisation with Adjust attribution, app and game creators get the full range of insights related to their marketing Return on Ad Spend (ROAS). Mobile developers and publishers now have more tools and resources that make it easier to reach their business goals and scale their projects more efficiently