Senior Social Media Manager

Role: Senior Social Media Manager

Location: New York, NY

About the role:

OLIVER is seeking a qualified Senior Social Media Manager to join our dynamic ice cream team, with in-person participation required. We are looking for a tech-savvy professional who can provide strategic thought leadership in social and brand management, with a strong emphasis on community engagement and content creation management. People management skills are also essential for success in this role.

The ideal candidate will have experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. You should be a natural communicator with excellent customer service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY/NJ area as in-person participation is required.

What you will be doing:

• Develop social media content calendars and campaigns for well-known brands in the ice cream space  
• Work with our in-house creative teams to create engaging video, copy and photography assets for social media channels  
• Design social assets using Canva, CapCut (design work is light) 
• Compile comprehensive analytical reports with recommendations for owned channels and campaigns
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency  
• Liaise with the brand to stay updated on new products and features  
• Oversee high profile partnership logistics including strategy and execution.  
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances. 
• The ability to look at every initiative through a SWOT analysis. 
• Interpret partnership briefs and legal documents as it relates to channel assets and usage.  
• Counsel brand team on the best way to utilize partners across social and how to measure success.  
• Work quickly and effectively to keep pace with overseeing a macro community in the millions.  
• Serve as a liaison between brand team and key stakeholders and can discern what information needs to be shared with the wider group.  
• Provide counsel to brand team on social media channels – including best practices, new channels for consideration.  
• Track record of increasing brand affinity through social led opportunities and trends   
• Experience working with high profile legacy brands with a focus on engagement more than awareness. 
• Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies. 
• Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.  
• Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead the creative team to deliver work that aligns with the client goals and expectations.  
• Assessing available creative assets and proactively making recommendations of when new creative or assets are needed.  

What you need to be great in this role:

• 3-4 years of experience in an advertising and/or public relations agency
• Have background working with high profile brands that can be applied. 
• Experience in client relations and the ability to adapt to different personalities and work styles. 
• Proven work experience growing and managing a social community  
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)  
• Experience creating and managing social content calendars 
• Ability to perform light design work 
• Ability to identify and track relevant qualitative metrics  
• Excellent verbal communication and written skills  
• Hands on experience with social media management for brands  
• Knowledge of online marketing and marketing channels  
• Ability to write social captions across all current social media platforms  
• Multi-cultural creative marketing experience preferred 
• Experience with ice cream brands preferred  
• At the time of this posting, the base salary for this position may range from $93,500.00 to $104,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 1410