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Product Marketing Director - Culture
Posted on 4/19/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Leadership
Marketing
Market Research
Research
Social Media
MailChimp
Writing
SEO
Requirements
  • Collaborate with product and communications team to define, manage, and execute go-to-market strategies
  • Optimize channel growth and customer acquisition strategies
  • Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
  • Act as the "voice of customer" when collaborating with product, engineering and executive leadership
  • Work with channel owners to define, manage and activate campaigns
  • Drive "go to market" channels including paid, social, SEO, content, email, web, and PR
  • Track the effectiveness of product marketing campaigns
  • Recommend optimizations for operations systems/flows
  • Manage launches for new product features and existing feature upgrades
  • Ensure successful delivery of projects in collaboration with key stake holders
  • 7+ years general marketing experience
  • 4+ years of leading teams on tech product marketing campaigns
  • Knowledgable in blockchain technology and/or cryptocurrencies
  • Google Marketing Platform
  • MailChimp
  • Performance analytics background
  • Social Media: Twitter, Facebook, Instagram, LinkedIn
  • Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
  • Experience in a high-growth environment
  • Expert level target market research, messaging, and product launch experience
  • Strong mediation and negotiation skills
  • Superior writing, verbal and presentation skills
Ava Labs

51-200 employees

Smart contracts platform for dApps
Company Overview
AVA Labs makes it simple to launch finance applications using blockchain technology–with highly scalable and efficient networks, customizable public and private blockchains, the capability to create any digital asset, and more. They are empowering people to build an open, simple, and democratic internet of finance.
Benefits
  • Competitive Compensation
  • 401(k) (non-matching)
  • Commuter Benefits
  • Comprehensive Insurance
  • Short-term/long-term Disability
  • Life Insurance
  • Additional Perks
  • Happy Hour Fridays
  • Team Activities
  • Remote-friendly Networking
  • Unlimited PTO
  • Remote Friendly
  • Volunteer Time-Off