Full-Time

Data Analyst

Posted on 10/8/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Junior

Toronto, ON, Canada

Category
Data Analysis
Data & Analytics
Required Skills
Python
SQL
Tableau
Data Analysis
Requirements
  • 2+ years in a highly analytical role (bonus if you’ve worked in a Start-Up or in a high-growth environment)
  • Strong abilities in Excel, SQL and python, and the ability to use statistical modeling techniques for robust analysis.
  • A strong business acumen and can translate insights into actionable recommendations that align with business objectives
  • Expertise in data visualization and data storytelling, including experience with dashboarding tools (Tableau preferred)
  • Experience working with a range of business stakeholders and communicating technical results in business language
  • A BS in computer science, mathematics, economics, statistics, engineering, or similar program
Responsibilities
  • Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.
  • Stay up-to-date with industry and market developments that might impact business performance.
  • Play a key role in driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
  • Be a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills.
  • Work with other analytics departments, driving cross-team collaboration, best practice sharing, and insight generation.
  • Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.
  • Actively support the marketing annual strategic planning process, from analysis to storytelling.

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to choose from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What makes HelloFresh stand out is its commitment to using seasonal produce and sustainable sourcing, appealing to health-conscious consumers. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

13%

1 year growth

21%

2 year growth

47%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE