Full-Time
Brand Lead Dermatology
Confirmed live in the last 24 hours
Sanofi
10,001+ employees
Develops pharmaceuticals and life-saving vaccines
Biotechnology
Healthcare
Senior
Reading, UK
Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
- Educated to degree level or equivalent.
- Detailed understanding of ABPI Code of Practice and its practical application in a business environment.
- Substantial and sustainable sales/marketing/commercial/market research experience that should include working on a diverse brand mix (experience of new and mature), product launch experience, market analytical and forecasting ability, flair for KOL management, ideally experience within relevant therapeutic area.
- Ability to work within a highly scrutinised and challenged, (global and UK & Ireland) team in order to meet the demands associated with a major pharmaceutical product launch.
- Strong strategic marketing, analytical and planning skills.
- Leadership of multidisciplinary teams to effective implementation of strategy.
- Clear communication style that will inspire and direct teams.
- Knowledge and understanding of the modern NHS/HSE/Department of Health Ireland and how to influence it favourably.
- Self-awareness and versatility that will enable strong upwards and sideways influence.
Responsibilities
- Leads the analysis of regional and national markets to ensure a comprehensive understanding of the market size, segments (both customers / stakeholders and patients) and levers of future growth.
- Is accountable for the development of strong brand equity in order to deliver sustained competitive advantage.
- Demonstrates a deep understanding of the therapy area – anatomy, pathophysiology and epidemiology, drivers of diagnostic and treatment options.
- Uses patient flows to identify strategic opportunities and potential synergies across the wider organization.
- Is accountable for understanding the current and future competitive environment for the brand, including the timings of future launches, indications or formulations and developing strategies to defend Sanofi’s position relative to competitor products.
- Uses insights generated from Sanofi and competitor’s clinical trials to identify gaps in clinical data and works jointly with the Medical Affairs lead to define the medical plan.
- Accountable for leading the brand planning cycle with the cross-functional team, consistent with global guidance and portfolio strategy, utilizing insights gained from customer and patient segmentation, environment, competitors and existing lifecycle management.
- Challenges elements of the regional or global strategic guidance where these do not fit the local market and succeeds in achieving changes.
- Where relevant, implement the launch excellence framework to build leading launch plans.
- Makes investment decisions, balancing the needs of the portfolio at different stages of the product lifecycle.
- Achieves endorsement of the plan by key internal stakeholders through clear, concise and confident communications.
- Leads the Performance Reviews with the Sub-Franchise Head.
- Lead the Brand Managers team and ensuring their development within Sanofi.
- Provides appropriate and timely feedback about performance and coaches team members to help them achieve their goals.
- Supports the professional and career development of the team by identifying the skills and competencies that employees need for their current and prospective roles and provide opportunities to learn and practice new skills.
- Leads the building of a motivated and engaged team through the use of formal and informal recognition, regular communications and the encouragement of cooperation between individuals and teams.
- Translates the Brand Plan into a strong actionable operational plan with clear goals, actions, accountabilities, and measures across the cross-functional team.
- Leads the implementation of consistently rigorous marketing projects and programmes to suit customer segment needs, aligned to the CSF’s, marketing objectives and brand strategy.
- Builds and maintains collaborative long-term working relationships with agencies.
- Ensures full achievement of project and programme objectives through end of project evaluations and supplier performance reviews.
- Provides strong and clear communication and messaging to internal stakeholders, such as the sales force so that commercial teams are aligned and clear on goals and expected deliverables.
- Leads the Go to Market Transformation of Dermatology in order to develop and deploy personalized content, through the right channels, at the right time, to the right customer.
- Supports and actively engages with the Brand Managers, Go to Market Manager, Sales Managers, Sales Reps, and cross-functional teams the strategy, development, and deployment of the Go to Market.
- Reviews the Go to Market KPIs with the Brand Team to make decisions and adjust GTM process.
- Sets responsible and challenging goals with appropriate KPI’s for the brand that have a clear positive impact on business performance.
- Leads the review and benchmarking of the performance of the brand team and external suppliers to identify areas of over and under performance.
- Ensures that projects and programmes deliver the expected Return on Investment and ensures that corrective action is taken where expectations are not being met.
- Tracks brand equity and relative positioning of the brand and the competitors.
- Responsible for ensuring that activities are delivered within budget. Tracks spending and forecasts variances to budget in collaboration with Finance Business Partner and makes reforecasting recommendations.
Sanofi provides healthcare solutions through its pharmaceutical and biotechnology products, focusing on treatments and vaccines for various medical conditions. The company conducts extensive research and development to create new therapies and improve existing ones, particularly in areas like immunology, oncology, and rare diseases. Sanofi's products include prescription medicines, over-the-counter items, and vaccines, which are distributed to patients, healthcare professionals, and governments. What sets Sanofi apart from its competitors is its strong emphasis on scientific innovation and strategic partnerships, allowing it to maintain a diverse product pipeline and a global presence. The company's goal is to enhance health outcomes and improve the quality of life for individuals worldwide.
Company Stage
Grant
Total Funding
$2B
Headquarters
Paris, France
Founded
N/A
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Sanofi's strong financial performance, as evidenced by its raised 2024 outlook, indicates robust growth and stability.
- The company's strategic investments in innovative biotech firms, such as Ventyx Biosciences, enhance its pipeline and potential for breakthrough therapies.
- Sanofi's Dupixent receiving a positive recommendation for expanded use in children demonstrates its leadership in addressing unmet medical needs.
What critics are saying
- The highly competitive pharmaceutical market requires Sanofi to continuously innovate to maintain its market position.
- Regulatory challenges in different regions could delay product approvals and impact revenue streams.
What makes Sanofi unique
- Sanofi's extensive R&D efforts and strategic partnerships, such as with Orano Med for radioligand therapies, set it apart in the competitive pharmaceutical landscape.
- The company's global reach and focus on patient-centric solutions allow it to effectively navigate diverse regulatory environments and deliver innovative treatments worldwide.
- Sanofi's investment in sustainable initiatives, like SureChill's 'Cooling as a Service' model, highlights its commitment to addressing healthcare challenges in emerging markets.
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