Full-Time

Sr./Staff Product Marketing Manager

Posted on 8/27/2024

Grow Therapy

Grow Therapy

1,001-5,000 employees

Online platform for booking therapy sessions

Consumer Software
Healthcare

Compensation Overview

$127k - $185kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
  • Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
  • User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.
  • Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
  • Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
  • Highly Motivated. You take ownership of your work.
Responsibilities
  • Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
  • Produce and/or collaborate on content to engage target audiences, especially payors and providers
  • Develop strategies to increase product visibility and adoption
  • Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
  • Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product

Grow Therapy is an online platform that connects clients with therapists, allowing users to easily find and book mental health services. The platform ensures quick access to therapy, promising appointments within two days, and simplifies the insurance process for therapy costs. It also provides resources for exploring medication options, enhancing its comprehensive mental health support. Grow Therapy operates across multiple states and accepts various insurance providers, aiming to make mental health services more accessible and efficient.

Company Stage

Series C

Total Funding

$144M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-1%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $88M Series C funding boosts expansion and product development.
  • Partnerships with Big Health expand service offerings and market reach.
  • Measurement-informed care system launch enhances patient outcomes and provider attraction.

What critics are saying

  • Increased competition from AI-driven startups threatens market share.
  • Integration challenges with Big Health partnership may affect service delivery.
  • Reliance on insurance providers exposes revenue to policy changes.

What makes Grow Therapy unique

  • Grow Therapy offers a comprehensive suite of business tools for mental health providers.
  • The platform ensures quick therapist access, with appointments available within two days.
  • Grow Therapy simplifies insurance use, making therapy more accessible and affordable.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Unlimited Paid Time Off

Wellness Program

Competitive Salary

INACTIVE