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Full-Time

Sr./Staff Product Marketing Manager

Confirmed live in the last 24 hours

Grow Therapy

Grow Therapy

1,001-5,000 employees

Online platform for booking therapy sessions

Healthcare

Compensation Overview

$127k - $185kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
  • Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
  • User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.
  • Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
  • Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
  • Highly Motivated. You take ownership of your work.
Responsibilities
  • Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
  • Produce and/or collaborate on content to engage target audiences, especially payors and providers
  • Develop strategies to increase product visibility and adoption
  • Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
  • Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product

Grow Therapy operates an online platform that connects clients with therapists, making it easier for individuals to find and book mental health services. The platform allows users to schedule appointments quickly, often within two days, which addresses the common issue of long waiting times in the mental health sector. Grow Therapy also simplifies the process of using insurance for therapy sessions, helping clients navigate what can be a complicated system. The company generates revenue by charging a commission or service fee for each booking made through its platform. Unlike many competitors, Grow Therapy focuses on speed, convenience, and a wide acceptance of various insurance providers, including major companies like Blue Cross Blue Shield and UnitedHealthcare. The goal of Grow Therapy is to provide accessible mental health resources and support to individuals across multiple states.

Company Stage

Series C

Total Funding

$179.3M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

18%

1 year growth

49%

2 year growth

350%
Simplify Jobs

Simplify's Take

What believers are saying

  • The company's rapid expansion and significant funding rounds, including a $88M Series C, indicate robust financial health and growth prospects.
  • Grow Therapy's comprehensive platform, which includes medication options and measurement-informed care, enhances its value proposition as a one-stop mental health resource.
  • Recognition in LinkedIn's Top Startups List for 2023 highlights its strong reputation and attractiveness as an employer.

What critics are saying

  • The competitive landscape in digital mental health is intense, requiring continuous innovation to maintain a competitive edge.
  • Dependence on insurance providers means that any changes in insurance policies or coverage could impact the company's revenue model.

What makes Grow Therapy unique

  • Grow Therapy's promise of therapist availability within two days sets it apart in a sector plagued by long waiting times.
  • The platform's seamless integration with a wide range of insurance providers simplifies the often complex process of using insurance for mental health services.
  • Grow Therapy's recent $88M Series C funding round and partnerships with high-profile investors and celebrities underscore its strong market position and growth potential.