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Product Marketing Manager
Posted on 8/3/2022
Remote • United States
Experience Level
Desired Skills
Market Research
  • Work closely with growth and product teams to reposition and launch new features
  • Develop data-driven, multi-channel marketing strategies to drive feature adoption, engagement, and conversion, including in-app campaigns, editorial, video, and social
  • Collaborate with and motivate a team of designers and writers to produce on-brand campaign creative
  • Define and communicate a product marketing roadmap aligned with company objectives and supported by customer data, market research, and competitive analysis
  • Communicate strategy and data-supported results to key stakeholders including senior management
  • Partner with growth team on campaigns promoting subscription services and microtransactions to drive revenue
  • Enhance customer wayfinding in the app, from onboarding experience and feature engagement campaigns to subscription and retention initiatives
  • Manage the testing, optimization, and implementation of app store copy and creative
  • Worked with product to successfully launch new features
  • Solid understanding of the dynamics of subscription revenue generation, acquisition, conversion, and retention models. Experience with product marketing for a consumer subscription-based business is strongly desired
  • Can use data to identify opportunities and demonstrate results
  • Excellent verbal, written communication, and presentation skills
  • Proactive and able to self-manage with strong project management skills
  • 6-8 years of experience as a product marketing manager in a mobile and web business
  • Experience with dating, social, communication, or chat apps/services
  • Comfortable with ambiguity. Ability to build structure, clarify, and break down problems. Proven experience in concurrently leading multiple strategic and tactical initiatives
  • Experience managing campaigns and measuring performance via a customer engagement platform
  • Strong design aesthetic and copywriting skills
  • Deep knowledge of current trends within LGBTQ+ culture

51-200 employees

Social networking app for gay, bi, trans, and queer people