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Full-Time

Senior Manager

Community & Advocacy

Updated on 9/17/2024

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing solutions for small businesses

Consulting
Consumer Software
Enterprise Software

Compensation Overview

$134.8k - $168.5kAnnually

+ Commission + Bonus

Senior

Boston, MA, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Marketing
Customer Service
Requirements
  • 5-7 years of relevant community experience
  • 5+ years of experience in customer marketing or working with customer marketing
  • 3+ years of people management experience
  • Demonstrated leadership skills and knowledge of strategic planning
  • Demonstrated ability to lead change in a complex, diverse organization including the ability to influence and negotiate
  • Experience with planning and managing multiple projects simultaneously while maintaining high customer service standards
  • Experience with the development and tracking of key performance indicators
  • Strong writing, editing and oral presentation skills
  • A forward-thinking attitude with an innate ability to lean in
  • Experience working in community platforms, such as Khoros, Higher Logic, Salesforce, Basic.AI or Influitive
Responsibilities
  • Develop the strategic marketing vision and roadmap for the Constant Contact community, identify and build groups based on affinities or geos, and manage the calendar of campaigns to be aligned with the rest of the marketing organization
  • Build and partner with our network of Marketing SMEs and Influencers to contribute content and serve as go-to sources for small business questions
  • Work closely with the Content and KB teams to develop a strong content and technology strategy that engages and encourages participation while inspiring new customers to take the leap with Constant Contact
  • Working with Knowledge Base and Activation teams to develop the strategy for onboarding hubs that guide new customers through the necessary steps to develop and successfully deploy a digital marketing plan
  • Be responsible for driving awareness of the Community Coach program to foster lead organic discussions, and leverage that user-generated content to enable marketing and product to create compelling campaigns and product features customers want
  • Develop a plan to relaunch the CTCT advocacy program to drive referrals
  • Develop and host various campaigns, such as contests, webinars, and marketing challenges, ensuring marketing support from the CLM retention and engagement lead
  • Provide best-practice consultancy on community technology, management and measurement
  • Own the metrics for how community impacts engagement, retention, and customer LTV
  • Track customer sentiment and trends and communicate them to product and marketing to help inform product roadmap, campaigns and messaging
  • Build a team of community and advocacy while working cross-functionally with other stakeholders

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, ensuring affordability. The company's goal is to empower clients to grow their businesses through effective marketing while maintaining a stable income stream.

Company Stage

Private

Total Funding

$434M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-11%
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Simplify's Take

What believers are saying

  • The recent appointment of new executives and a Chief Marketing Officer indicates a strong focus on growth and strategic leadership.
  • Innovations like AI-powered Campaign Planning and BrandKit demonstrate Constant Contact's commitment to leveraging advanced technologies to simplify marketing for small businesses.
  • Partnerships with companies like Square and HostGator expand Constant Contact's ecosystem, potentially increasing its user base and market reach.

What critics are saying

  • The digital marketing space is highly competitive, with major players like Mailchimp introducing advanced AI tools that could overshadow Constant Contact's offerings.
  • Frequent changes in executive leadership, such as the recent appointments in APAC, could lead to strategic misalignments and operational disruptions.

What makes Constant Contact unique

  • Constant Contact's focus on small businesses and nonprofits allows it to tailor its digital marketing tools to the unique needs of these clients, unlike broader marketing platforms.
  • The subscription-based model with various pricing tiers makes their services accessible to even the smallest businesses, providing a competitive edge over more expensive solutions.
  • Integration with over 300 apps, including popular platforms like Canva and Salesforce, enhances the versatility and appeal of Constant Contact's offerings.