Full-Time

Senior Manager

Community & Advocacy

Posted on 7/12/2024

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing solutions for small businesses

Consumer Software
Social Impact

Compensation Overview

$134.8k - $168.5kAnnually

+ Commission + Bonus

Senior

Boston, MA, USA

Hybrid work model requires in-office presence.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Marketing
Customer Service
Requirements
  • 5-7 years of relevant community experience
  • 5+ years of experience in customer marketing or working with customer marketing
  • 3+ years of people management experience
  • Demonstrated leadership skills and knowledge of strategic planning
  • Demonstrated ability to lead change in a complex, diverse organization including the ability to influence and negotiate
  • Experience with planning and managing multiple projects simultaneously while maintaining high customer service standards
  • Experience with the development and tracking of key performance indicators
  • Strong writing, editing and oral presentation skills
  • A forward-thinking attitude with an innate ability to lean in
  • Experience working in community platforms, such as Khoros, Higher Logic, Salesforce, Basic.AI or Influitive
Responsibilities
  • Develop the strategic marketing vision and roadmap for the Constant Contact community, identify and build groups based on affinities or geos, and manage the calendar of campaigns to be aligned with the rest of the marketing organization
  • Build and partner with our network of Marketing SMEs and Influencers to contribute content and serve as go-to sources for small business questions
  • Work closely with the Content and KB teams to develop a strong content and technology strategy that engages and encourages participation while inspiring new customers to take the leap with Constant Contact
  • Working with Knowledge Base and Activation teams to develop the strategy for onboarding hubs that guide new customers through the necessary steps to develop and successfully deploy a digital marketing plan
  • Be responsible for driving awareness of the Community Coach program to foster lead organic discussions, and leverage that user-generated content to enable marketing and product to create compelling campaigns and product features customers want
  • Develop a plan to relaunch the CTCT advocacy program to drive referrals
  • Develop and host various campaigns, such as contests, webinars, and marketing challenges, ensuring marketing support from the CLM retention and engagement lead
  • Provide best-practice consultancy on community technology, management and measurement
  • Own the metrics for how community impacts engagement, retention, and customer LTV
  • Track customer sentiment and trends and communicate them to product and marketing to help inform product roadmap, campaigns and messaging
  • Build a team of community and advocacy while working cross-functionally with other stakeholders

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$420.8M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • Constant Contact is recognized as a market leader in email marketing.
  • The partnership with Square enhances marketing and transaction capabilities.
  • Expansion in APAC positions the company for growth in Asia-Pacific.

What critics are saying

  • Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
  • Potential strategic shifts due to the sale of Siris Capital's ownership stake.
  • Data privacy challenges from integrations with platforms like Square.

What makes Constant Contact unique

  • Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
  • The company integrates with over 300 apps, including Square and HostGator.
  • Constant Contact provides a subscription-based model with various pricing tiers.

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Benefits

Health Insurance

Paid Vacation

Hybrid Work Options

Professional Development Budget

Paid Sick Leave

Paid Holidays

INACTIVE