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Full-Time

Senior Director

Revenue Operations and Enablement

Posted on 7/23/2024

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency for business growth

Data & Analytics
Consulting
Enterprise Software
Consumer Goods

Compensation Overview

$140k - $180kAnnually

Senior, Expert

Los Angeles, CA, USA + 2 more

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Management
Hubspot
Salesforce
Marketing
Looker
Data Analysis
Requirements
  • A minimum of 8 years of relevant experience in sales enablement, sales operations or revenue operations, with a preference for high-growth environments
  • Strong track record of using business intelligence, process optimization, and pipeline management to execute strategic initiatives that drive revenue growth
  • Expertise in data analysis, reporting, and forecasting
  • Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot) business intelligence platforms (e.g. Insight Squared, Looker) and enablement platforms (e.g. Gong.io, Demandbase, Apollo)
  • Ability to influence stakeholders across the organization and lead cross-functional collaboration
  • Results-oriented with a strong point of view on using efficient processes as a means to reach revenue targets
  • Proven project management skills with the ability to manage multiple priorities and deadlines
Responsibilities
  • Optimize and maintain the go-to-market operations infrastructure, including CRM systems (e.g., Salesforce), pipeline analytics, and reporting tools
  • Partner with go-to-market teams to align on revenue goals and identify improvement in process, tools, and training to increase efficiency and effectiveness
  • Collaborate with go-to-market leadership to define processes and ensure consistent implementation and adoption across the organization
  • Develop a holistic revenue enablement strategy that is aligned with Wpromote’s growth objectives
  • Own pipeline reporting and management, including establishing and maintaining dashboards for performance management, revenue insights, and executive reporting purposes
  • Use revenue intelligence to identify trends, opportunities, and challenges and provide actionable insights to drive revenue growth
  • Collaborate with finance leadership to generate accurate revenue forecasting
  • Develop and maintain data integrity and quality assurance standards to ensure accurate and reliable revenue intelligence
  • Manage go-to-market systems and tooling integrations, evaluating and onboarding new tooling when necessary
  • Assist with creating and maintaining a consistent onboarding and training program for new go-to-market team members
  • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of revenue enablement and operations efforts
  • Develop, manage, and mentor a team of revenue operations and enablement professionals, fostering a culture of collaboration, accountability, and high performance

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates customized marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, Wpromote focuses on delivering measurable results that directly impact their clients' revenue. Their goal is to provide effective marketing solutions that drive significant growth for businesses of all sizes.

Company Stage

Private

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Wpromote's strategic partnerships, such as with PubMatic and ZMC, enhance its capabilities and market reach.
  • The appointment of industry veterans like Steven Power and Amanda Richman to leadership positions strengthens Wpromote's strategic direction and growth potential.
  • Innovative tools like the Meta Creative Accelerator have demonstrated significant performance improvements, offering clients a competitive edge in digital marketing.

What critics are saying

  • The rapidly changing digital marketing landscape requires constant innovation, which can be resource-intensive and challenging to sustain.
  • Dependence on major platforms like Meta for campaign success could pose risks if platform policies or algorithms change unfavorably.

What makes Wpromote unique

  • Wpromote's integration of paid media and content SEO, combined with advanced data analytics, sets it apart from competitors who may focus on only one aspect of digital marketing.
  • Their proprietary tech platform, Polaris, and tools like the Meta Creative Accelerator provide unique, AI-powered solutions that enhance campaign performance.
  • Wpromote's recognition as a top digital agency and its consistent ranking on Ad Age's Best Places to Work highlight its strong corporate culture and employee satisfaction, which contribute to superior client service.
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