Facebook pixel

Product Marketing Manager
Cards
Posted on 7/29/2022
INACTIVE
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Business Strategy
Marketing
Sales
Requirements
  • 3+ years experience of business strategy, marketing & communication experience
  • Proven ability to drive and execute global projects, from analysis, strategy to go-to-market execution
  • BA or BS in marketing
  • Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Marketing, Design and Product teams
  • Interested in crypto and blockchain
Responsibilities
  • You will be responsible for CL Card product line
  • You will work closely with the product team and the whole marketing team
  • Analysis & Research - market, competitors, product
  • Collect insights and analyse to better understand the market & audience, and product usages to be able to make some recommendations
  • Product positioning-Define product promise, messaging and key features
  • Product launch: Participate in product launches
  • Sustain the sales and product activations throughout the year
  • Create a product marketing strategy and roadmap to increase product awareness, familiarity and adoption across targeted audiences
  • Follow up and analysis of key actions
Desired Qualifications
  • Previous experience in a product marketing role is a
Ledger

201-500 employees

Crypto management platform
Company Overview
Ledger aims at securing the new disruptive class of crypto assets: Financial assets like cryptocurrencies or Initial Coin Offerings (ICOs), Data assets like sensors, Internet of Things (IoT) devices or machine to machine, and Digital identities like second factor authentication or passwordless login.