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Lifecycle Marketing Manager
Operations
Confirmed live in the last 24 hours
Locations
Glasgow, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SQL
Tableau
Requirements
  • Experience with ESP/lifecycle automation platforms is essential, experience with Braze is desirable
  • Strong SQL skills with demonstrated experience of being able to work with big data, with a willingness to learn new programming languages
  • Experience of leveraging data to build out complex user segmentations
  • Experience working with program owners and engineers to define and execute on data requirements
  • Ability to dig into the underlying source of data in order to assess accuracy and effectively convey implications for program owners
  • Proven track record of integrating the latest tools with ESP/lifecycle automation platforms
Responsibilities
  • Work closely with engineering and data teams to ensure timely and quality data is available to be leveraged by program managers at scale
  • Work with program owners to understand program goals in order to anticipate and interpret future data requirements and schema
  • Identifying and helping to resolve anomalies in the data
  • Collaborate with program managers to understand complex personalisation use cases with the goal of delivering clear data briefs to engineering
  • Perform deep dive analysis on existing data within the team and around the business to uncover insights and areas of opportunity for stakeholders to leverage
  • Design, build out and enable complex user level segmentation
  • End to end creation of custom dashboards in Tableau to aid analytics
  • Empowering and enabling the team to uncover actionable insights from data and analytics to feed back into global retention strategy, priorities, and roadmaps
Skyscanner

1,001-5,000 employees

Skyscanner operates as a trips meta-search engine company.
Company Overview
Skyscanner’s mission is to lead the global transformation to modern and sustainable travel with their website that helps travelers plan and book in a straightforward and speedy process. The company is committed to simplifying the traveling process by aggregating millions of traveling options varying from flight, hotel, and car transport selections.
Benefits
  • Work partly from our amazing offices and partly from home
  • Private medical insurance with great mental health cover
  • Discounted gym memberships
  • Free Headspace subscription
  • Training & performance appraisals
  • Work with industry professionals with years of experience that they’re happy to share
  • Ask anything and everything during lunches with the CEO
  • Be involved in our Charity Committee and make a difference
Company Core Values
  • Striving to do the right thing for people and the planet
  • Listening, supporting and questioning to solve the challenges of travel
  • Considerate, focusing on long-term relationships not short-term wins
  • Dedicated to helping people make better travel decisions faster