Lifecycle Marketing Manager
Operations
Confirmed live in the last 24 hours
Locations
Glasgow, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SQL
Tableau
Requirements
- Experience with ESP/lifecycle automation platforms is essential, experience with Braze is desirable
- Strong SQL skills with demonstrated experience of being able to work with big data, with a willingness to learn new programming languages
- Experience of leveraging data to build out complex user segmentations
- Experience working with program owners and engineers to define and execute on data requirements
- Ability to dig into the underlying source of data in order to assess accuracy and effectively convey implications for program owners
- Proven track record of integrating the latest tools with ESP/lifecycle automation platforms
Responsibilities
- Work closely with engineering and data teams to ensure timely and quality data is available to be leveraged by program managers at scale
- Work with program owners to understand program goals in order to anticipate and interpret future data requirements and schema
- Identifying and helping to resolve anomalies in the data
- Collaborate with program managers to understand complex personalisation use cases with the goal of delivering clear data briefs to engineering
- Perform deep dive analysis on existing data within the team and around the business to uncover insights and areas of opportunity for stakeholders to leverage
- Design, build out and enable complex user level segmentation
- End to end creation of custom dashboards in Tableau to aid analytics
- Empowering and enabling the team to uncover actionable insights from data and analytics to feed back into global retention strategy, priorities, and roadmaps
Skyscanner operates as a trips meta-search engine company.
Company Overview
Skyscanner’s mission is to lead the global transformation to modern and sustainable travel with their website that helps travelers plan and book in a straightforward and speedy process. The company is committed to simplifying the traveling process by aggregating millions of traveling options varying from flight, hotel, and car transport selections.
Benefits
- Work partly from our amazing offices and partly from home
- Private medical insurance with great mental health cover
- Discounted gym memberships
- Free Headspace subscription
- Training & performance appraisals
- Work with industry professionals with years of experience that they’re happy to share
- Ask anything and everything during lunches with the CEO
- Be involved in our Charity Committee and make a difference
Company Core Values
- Striving to do the right thing for people and the planet
- Listening, supporting and questioning to solve the challenges of travel
- Considerate, focusing on long-term relationships not short-term wins
- Dedicated to helping people make better travel decisions faster