Full-Time

Senior Director

Content, Internal Marketing

Posted on 9/26/2024

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency for business growth

Data & Analytics
Consulting

Compensation Overview

$140k - $185kAnnually

+ Annual Performance Bonus

Senior, Expert

No H1B Sponsorship

Los Angeles, CA, USA + 2 more

More locations: Chicago, IL, USA | New York, NY, USA

Remote work is allowed in most states, but there are office hubs in Los Angeles, Chicago, and New York.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Market Research
Social Media
SEO
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is preferred
  • 7-10 years of experience leading content strategy for B2B companies; media/digital marketing experience preferred
  • Strong interpersonal skills, with a capacity to encourage teamwork and handle projects within demanding timelines
  • High-level communication experience with a solid background in content strategy and storytelling
  • Proven leadership in guiding a content team to achieve outstanding outcomes
  • Exceptional communication skills and the ability to articulate complex strategies to various stakeholders
  • Previous experience building content strategy, including familiarity with the latest digital trends and content distribution channels
  • Analytical skills, including the ability to conduct comprehensive research and turn insights into effective content
  • Proven use of AI tools to augment process, content development, and execution
Responsibilities
  • Leading the development and implementation of a content strategy to bolster marketing objectives and fuel new business growth
  • Utilizing market research to identify content opportunities and enhance content effectiveness to drive better engagement and lead generation
  • Collaborating with internal teams such as Product Marketing, Brand, Comms, Design, Web, Sales, Demand Generation, and Client Services to ensure content synchronicity with strategic business initiatives
  • Managing, mentoring, and providing direction to a team of content creators to foster a collaborative and empowering environment that fuels high-quality content production
  • Managing the entire content lifecycle, from concept to distribution, including editorial planning, creation and editing, publishing, and monitoring content performance
  • Creating and maintaining a diverse content portfolio across multiple formats and channels, including videos, whitepapers, case studies, blogs, webinars, short and long-form content, and social media to drive brand awareness and demand for our services
  • Working closely with the agency marketing team to integrate SEO and social best practices into content creation for optimal organic reach and online presence
  • Establishing content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights
  • Collaborating closely with the Demand Generation team to develop a content strategy that supports the entire customer lifecycle, from awareness to retention
  • Aligning content with key agency narratives to support full-funnel marketing programs and ensure alignment with demand-generation goals
  • Keeping pace with content marketing trends to continuously advance our content strategy

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, Wpromote focuses on delivering measurable results that directly impact their clients' revenue. Their goal is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Andrea Bendzick's appointment as CEO signals strategic growth and innovation.
  • Partnership with Self Esteem Brands expands Wpromote's reach in the fitness industry.
  • Recognition as a top digital agency enhances Wpromote's reputation and talent attraction.

What critics are saying

  • Over-dependence on AI tools may stifle human creativity in marketing.
  • New leadership could lead to strategic shifts misaligned with company culture.
  • Rapid client expansion may strain Wpromote's operational capacity.

What makes Wpromote unique

  • Wpromote's Creative Accelerator offers a unique AI-powered creative performance tool.
  • The Polaris platform provides proprietary technology solutions for competitive advantage.
  • Wpromote's full-funnel media strategy integrates holistic marketing approaches.

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