Business Development Specialist

Cloud SynApps is a fast-growing consulting and systems integration firm that focuses on cloud applications, primarily on Salesforce-based platforms. Cloud SynApps has its major operations in Canada, the USA, and India. We’ve actively built our Salesforce practice and have quickly grown into one of the strongest Systems Integrators within the Salesforce Public Sector space. While Public Sector is our passion, we are also expanding into other verticals, including Insurance and the Telcom space.

We are one of the largest Systems integrators for Vlocity (recently acquired by Salesforce) and Clariti Solutions (erstwhile BasicGov Applications) and have implemented these solutions for several municipal, provincial/state, federal, and public sector clients. Our consultants and associates have deep industry expertise and live by our core values. We also invest heavily in developing unique Salesforce-based solutions and accelerators, which, in our experience, are required by our clients.

We believe in full transparency in whatever we do for our clients and internally, working with our associates. We are quickly growing, and that brings additional responsibility to treat everyone with respect and dignity. Integrity is one of our most important and foundational values. We follow ethical principles and always acknowledge the value each associate, partner, and client brings to the table.

Position Overview

We are seeking a seasoned and dynamic Business Development Specialist (Sales Lead Generation) with 7–8 years of experience in outbound B2B sales, focused on the North American commercial market. You will play a vital role in driving customer acquisition and revenue growth by identifying, engaging, and converting high-potential prospects that fuel our Salesforce CRM pipeline.

This is a hybrid role based in Pune/Indore, India, requiring flexibility to work extended hours—up to 1 AM IST—to effectively cover the U.S. West Coast market.

Key Responsibilities

• Identify, research, and prospect new B2B clients across the U.S. and Canada through outbound channels including cold calling, email outreach, LinkedIn, and virtual engagement.
• Own and manage a sales pipeline of expired, new, and existing customer leads ensuring accurate lead status tracking, timely follow-ups, and consistent communication.
• Generate high-quality leads aligned with the company’s sales strategy and target personas to be nurtured and managed in Salesforce CRM.
• Develop persuasive sales messaging and tailored pitches specific to North American business contexts, private sector opportunities, and manufacturing industry needs.
• Qualify and prioritize leads based on buying intent, budget, authority, need, and timeline (BANT) or similar qualification frameworks.
• Leverage market intelligence tools (ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, etc.) to build detailed prospect profiles and uncover business opportunities.
• Collaborate with inside sales, pre-sales, and marketing teams to create outbound campaigns resonating with the North American commercial market.
• Maintain professional and frequent contact with leads and clients using phone, email, and virtual meetings to build trust and long-term relationships.
• Communicate proactively with management regarding pipeline activity, lead quality, market feedback, and competitive intelligence.
• Monitor and report performance against lead generation KPIs including lead volume, conversion rates, and appointment-setting goals.

Skills

• Extensive experience generating B2B leads for the North American commercial market, with deep understanding of private sector and manufacturing verticals.
• Strong outbound sales expertise, including cold calling, email sequencing, LinkedIn outreach, and virtual engagement.
• Ability to craft compelling value propositions leveraging a consultative, solution-oriented sales approach.
• Comfortable with high activity levels, performance-based targets, and extended work hours for U.S. West Coast alignment.
• Strong English communication skills (verbal and written), with professional fluency suited for North American clients.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7–8 years of proven experience in outbound B2B sales/lead generation, preferably targeting international markets.
• Prior experience in generating leads for technology, SaaS, professional services, or manufacturing-focused firms.
• Experience working in U.S. or Canada-facing sales teams is highly preferred.

Location: Pune/Indore, India (Hybrid, with working hours extending up to 1 AM IST to cover U.S. West Coast time zones).

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