Senior SEM Analyst
Posted on 2/7/2024
TripAdvisor

51-200 employees

Online retailer of costumes, party supplies, and décor
Company Overview
BuySeasons, Inc., established in 1999, has grown to become the premier online retailer of costumes, accessories, and party supplies, demonstrating a strong competitive advantage through its vast selection and competitive pricing. The company's culture is centered around fun and customer satisfaction, ensuring a vibrant and engaging work environment. Their association with Liberty TripAdvisor, the world's largest travel platform, further enhances their industry leadership and global reach.
Consumer Goods

Company Stage

N/A

Total Funding

$325M

Founded

1999

Headquarters

New Berlin, Wisconsin

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
Tableau
Google AdWords
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 4-7 years experience working as an SEM Analyst for large, complex e-commerce data driven sites
  • Subject matter expert in Search Engine Marketing platforms, including Google AdWords, and Bing Ads
  • Results driven – work to and be motivated by revenue and profitability targets
  • Highly organized and a self-starter
  • Experience working on SEM at scale – ideally multiple accounts and with global reach
  • SQL fluency preferred, some coding experience a plus
Responsibilities
  • Manage large multinational marketing campaigns
  • Identify scalable SEM growth opportunities
  • Analyze marketing data to identify actionable insights
  • Work collaboratively with data scientists and engineers to improve tools and processes
  • Improve and optimize landing pages to optimize performance
  • Stay abreast of the latest developments in SEM
  • Continuously design, execute, analyze, and scale testing outcomes
Desired Qualifications
  • Adept with Excel/Sheets and big data reporting/dashboard platforms (e.g. Tableau)