Full-Time
Marketing Intelligence Manager II
Posted on 7/1/2025
Duracell
1,001-5,000 employees
Manufacturer of high-performance batteries
Compensation Overview
$154.3k/yr
Mid, Senior
West Palm Beach, FL, USA
In Person
- Responsible for leading consumer and customer insights across the Latin America region, driving local market understanding through targeted studies.
- Guide consumer and shopper research at the country level, ensuring alignment with annual business goals.
- Collaborate with global teams and segments to enhance brand health tracking insights and utilize syndicated data for informed decision-making.
- Deliver topline reports based on Nielsen and Kantar data to provide actionable insights.
- Responsible for creating quarterly competitive and category reports to inform strategic decisions.
- Develop capability-building platforms to enhance business understanding at the segment level.
- Support the development of a master database, consolidating regional data for improved reporting and analysis.
Duracell manufactures and sells high-performance alkaline batteries and other types of batteries, including rechargeable, specialty cells, and lithium coins. Their products are designed to provide long-lasting and reliable power for a wide range of electronic devices. Duracell stands out from its competitors by holding the top market share in the consumer battery sector, which reflects its strong reputation and trust among consumers. The company aims to deliver dependable power solutions globally, ensuring that customers have access to the energy they need for their devices.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$4.7B
Headquarters
Bethel, Alaska
Founded
1920
Simplify's Take
What believers are saying
- Partnership with SFC Fluidics opens new healthcare market opportunities.
- Inter Miami CF partnership boosts brand visibility in the sports industry.
- Annual Toys for Tots partnership strengthens corporate social responsibility profile.
What critics are saying
- BASF lawsuit could lead to significant legal and financial repercussions.
- Relocation to Science Square may face talent acquisition and integration challenges.
- Medical device market entry exposes Duracell to regulatory and liability risks.
What makes Duracell unique
- Duracell leads the market with high-performance alkaline and rechargeable batteries.
- The company is expanding into healthcare with innovative diabetes device collaborations.
- Duracell's strategic move to Science Square enhances its R&D capabilities.
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Benefits
Relocation Assistance
Company News
The multi-use district is already attracting talent; Duracell, one of the world's most recognizable battery companies, announced they were moving their research & development operations headquarters to Science Square in February.
BASF sues Duracell over alleged theft of battery technology secrets.
Fayetteville-based SFC Fluidics Inc. is teaming with Duracell U.S. Operations Inc. to develop an efficient power system for SFC's dual-hormone insulin and delivery pod system aimed at treating diabetes.
SFC Fluidics collaborating with Duracell to power innovative diabetes devices.
FAYETTEVILLE, Ark and BETHEL, Conn., March 18, 2025 /PRNewswire/ -- SFC Fluidics, Inc. ("SFC") and Duracell U.S. Operations, Inc. ("Duracell") are collaborating to efficiently deliver power to SFC's dual-hormone insulin and glucagon delivery pod. The goal of this collaboration is to integrate long-lasting, efficient power solutions into cutting-edge wearable drug delivery systems targeting the treatment of diabetes