Digital Marketer
Bondi Sands
Posted on 2/7/2024
INACTIVE
Kao Corporation

1,001-5,000 employees

Global manufacturer of hygiene, beauty, and health products
Company Overview
Kao Corporation, a global leader in hygiene, beauty, and health, is renowned for its commitment to enriching lives and promoting sustainability. The company's diverse portfolio of recognized brands, such as Jergens, Curél, Bioré, and John Frieda, demonstrates its ability to meet consumer needs and desires, while its dedication to Environmental, Social, and Governance (ESG) initiatives reflects its commitment to fostering healthy, inclusive, and sustainable lifestyles. With a culture that values high-quality products and employee growth, Kao offers a supportive work environment where team members can thrive and contribute to making life beautiful.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1887

Headquarters

Chuo City, Japan

Growth & Insights
Headcount

6 month growth

7%

1 year growth

8%

2 year growth

8%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
SEO
Google AdWords
Marketing
Data Analysis
Google Analytics
CategoriesNew
Growth & Marketing
Social Media
Requirements
  • 3-5 years digital marketing experience
  • Experience effectively managing digital agencies
  • Understanding of current Digital Marketing best practices, creative, ad types, channels & technological capabilities, alongside customer journey, A/B Testing, analytics
  • Industry experience within FMCG, beauty, fashion or retail preferred
  • Demonstrated copywriting experience
  • Tertiary Qualified in Marketing stream
  • Advanced experience in ad platforms; Meta / Google Ads / TikTok, as well as Google Analytics, GA4 and advanced use of Excel a must
  • Experience in Shopify for reporting and analyzing impact of digital efforts
  • In platform experience in Klaviyo or similar email marketing platform, including campaign set up, segmentation building and reporting
  • Thorough understanding of the customer digital journey, optimization, and UX
  • Knowledge of best practices in analytics, SEO and paid digital advertising media
Responsibilities
  • Develop disruptive digital campaign strategies aligned to global digital strategy
  • Partner with paid media agency to execute strategic digital campaigns across multiple media – paid search, display, video, and paid social platforms
  • Monitor all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Communicate effectively with global & regional teams on a regular basis ensuring information is clear, accurate and timely
  • Work with the Global digital team to execute global campaigns and implement global directives in market
  • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customers
  • Maintain relationships and targets with digital marketing agencies using strict KPIs to maximize ROI including liaising with the Digital Agency to analyze & improve paid search & social strategy
Desired Qualifications
  • Well rounded understanding of digital marketing principles, including email, SMS, loyalty and social media
  • Demonstrated experience working within a fast-paced environment and the ability to work autonomously with use of initiative and as part of a team