SSG/Layer7

Job Description

• Ability to drive end-to-end e-commerce and marketing email campaigns
• Strong interpersonal skills to handle discussions with Clients and other teams like internal marketing team, analytics and product team
• Deep understanding of best practices and proven track record of launching successful email programs
• Excellent requirement gathering and analytical skills
• Day to day self-management of commitments and priorities
• Ability to work both independently and as part of a team
• Highly analytical/data minded with the ability to convert performance insights into actionable decisions
• "Responsible for producing standards-based, semantic markup and coding for responsive web design and email-blasts.
• Staging, testing, and deploying campaigns in Marketo.
• Resourceful self-starter/problem solver
• Continually optimize email performance through iterative testing
• Continually reassess strategies to drive profitable growth and contribute to a roadmap of initiatives to enable the defined strategic objectives
• Run ad hoc analyses and collaborate with analytics and product team to optimize performance

Qualifications

• Overall 6+ years of IT experience
• 2+ years relevant email experience, preferable in e-commerce space
• Experience in campaign deployment in Marketo
• Efficient skills with design tools (Adobe Suite)
• Strong proficiency in HTML (ability to hand-code an email) including HTML coords Attribute and CSS/CSS3
• Javascript experience is an advantage
• Hands on experience in performance optimization, A/B and multivariate testing
• BA/BS or higher degree in communications, marketing, business or related field

Additional Information

All your information will be kept confidential according to EEO guidelines.