Full-Time

Director – Omnichannel Retail Experience Strategist

Posted on 11/8/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods
Entertainment

Compensation Overview

$75k - $180kAnnually

Senior

Minneapolis, MN, USA

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Social Media
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Overall 8 years experience: 5-7 Years in digital marketing, omnichannel retail activation, or eCommerce strategy, with a minimum of 3 years in retail media. Experience with large CPG clients is a plus.
  • Demonstrated experience in managing projects end-to-end, including budgeting and tracking.
  • Proficiency in leveraging analytics and KPIs to optimize retail and social media campaigns.
  • Proficient in Excel and PowerPoint; experienced with social, programmatic, and retail media platforms, with a focus on campaign optimization and performance tracking.
Responsibilities
  • Serve as a trusted strategic partner for clients, providing ongoing omnichannel insights and actionable recommendations aligned with business goals.
  • Develop and manage holistic omnichannel media and activation plans, spanning digital media, retailer media, social channels, influencers, and in-store activations, ensuring seamless integration across platforms.
  • Oversee campaign planning, hands-on setup, and optimization within retail media and social platforms. Direct the day-to-day execution to ensure each initiative meets objectives and delivers measurable impact.
  • Drive financial stewardship, managing campaign budgets, tracking resource hours, and ensuring cost-efficiency while maximizing ROI.
  • Analyze campaign performance, applying insights from KPIs and media metrics to refine strategies, elevate client results, and enhance ROI.
  • Lead educational sessions for internal teams and clients, sharing industry trends, competitive insights, and best practices to elevate client understanding and engagement with omnichannel marketing.
  • Identify growth opportunities within campaigns and advise on new and emerging trends that could benefit omnichannel strategy, such as evolving programmatic approaches, retail readiness, or social commerce techniques.

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable product is WaterLight, which generates electrical power from salt water, reflecting their focus on practical solutions. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, allowing them to deliver effective and award-winning campaigns for a diverse clientele, including major corporations and non-profits. The company's goal is to drive growth for ambitious brands through innovative and impactful marketing strategies.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

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Simplify's Take

What believers are saying

  • AI-driven personalization enhances targeted client engagement in marketing campaigns.
  • Voice commerce offers new opportunities for innovative e-commerce consultancy services.
  • Augmented reality in mobile apps provides immersive brand experiences, boosting user engagement.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Increased competition from agencies hiring former executives may lead to market share loss.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creativity, data, and technology for impactful marketing solutions.
  • They offer unique products like WaterLight, converting salt water into electrical power.
  • Their integrated approach has won prestigious awards, like the Innovation Grand Prix at Cannes Lions.

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