Full-Time

Director – Omnichannel Retail Experience Strategist

Updated on 12/5/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Energy
Entertainment

Compensation Overview

$75k - $180kAnnually

Senior, Expert

Minneapolis, MN, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Overall 8 years experience: 5-7 Years in digital marketing, omnichannel retail activation, or eCommerce strategy, with a minimum of 3 years in retail media. Experience with large CPG clients is a plus.
  • Demonstrated experience in managing projects end-to-end, including budgeting and tracking.
  • Proficiency in leveraging analytics and KPIs to optimize retail and social media campaigns.
  • Proficient in Excel and PowerPoint; experienced with social, programmatic, and retail media platforms, with a focus on campaign optimization and performance tracking.
Responsibilities
  • Serve as a trusted strategic partner for clients, providing ongoing omnichannel insights and actionable recommendations aligned with business goals.
  • Develop and manage holistic omnichannel media and activation plans, spanning digital media, retailer media, social channels, influencers, and in-store activations, ensuring seamless integration across platforms.
  • Oversee campaign planning, hands-on setup, and optimization within retail media and social platforms. Direct the day-to-day execution to ensure each initiative meets objectives and delivers measurable impact.
  • Drive financial stewardship, managing campaign budgets, tracking resource hours, and ensuring cost-efficiency while maximizing ROI.
  • Analyze campaign performance, applying insights from KPIs and media metrics to refine strategies, elevate client results, and enhance ROI.
  • Lead educational sessions for internal teams and clients, sharing industry trends, competitive insights, and best practices to elevate client understanding and engagement with omnichannel marketing.
  • Identify growth opportunities within campaigns and advise on new and emerging trends that could benefit omnichannel strategy, such as evolving programmatic approaches, retail readiness, or social commerce techniques.

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable product is WaterLight, which generates electricity from salt water, reflecting their focus on practical solutions. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, which allows them to deliver effective and award-winning campaigns. Their goal is to drive growth for a diverse clientele, from global corporations to non-profits, by providing impactful marketing solutions.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

Simplify Jobs

Simplify's Take

What believers are saying

  • Working with high-profile clients like Unilever and Bose provides significant exposure and career growth opportunities.
  • The company's commitment to innovation and social impact projects can be highly fulfilling for employees.
  • Wunderman Thompson's multifaceted business model offers diverse career paths in creative, consultancy, and technology roles.

What critics are saying

  • The highly competitive marketing and advertising sector requires constant innovation to stay ahead, which can be demanding.
  • High turnover in leadership roles, as seen with recent departures, could lead to strategic instability.

What makes Wunderman Thompson unique

  • Wunderman Thompson's integrated approach, combining creativity, data, and technology, sets it apart from traditional agencies that may focus on only one of these aspects.
  • Their innovative projects, such as the adaptive deodorant for Degree and WaterLight, demonstrate a commitment to social impact and technological advancement.
  • Winning prestigious awards like the Innovation Grand Prix at Cannes Lions underscores their industry leadership and creative excellence.

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