Full-Time

Director – Paid Marketing

Posted on 7/23/2026

Kraken

Kraken

1,001-5,000 employees

Global cryptocurrency exchange with high liquidity

No salary listed

Canada + 3 more

More locations: Ireland | Madrid, Spain | United Kingdom

In Person

Category
Growth & Marketing (1)
Required Skills
Data Analysis

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Requirements
  • Eight or more years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or cryptocurrency business.
  • Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels.
  • Deep understanding of acquisition economics, including customer acquisition cost, lifetime value, cohort analysis, incrementality, attribution and payback modelling.
  • Experience managing affiliate, creator, influencer or key opinion leader partnerships alongside traditional paid acquisition channels.
  • Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data.
  • Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing.
  • Proven people leadership experience, including building, coaching and developing high-performing marketing teams while managing external agencies and partners.
  • Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams.
  • Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential.
Responsibilities
  • Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.
  • Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value.
  • Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy.
  • Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
  • Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention.
  • Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions.
  • Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution.
  • Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments.
  • Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.
Desired Qualifications
  • Hands-on experience with marketing mix modelling, geo testing, or other ways to measure harder-to-attribute investment.
  • Working fluency with SQL, cohort modelling, forecasting, or equivalent analytical tools.
  • Experience building an in-house growth creative or landing-page testing capability.
  • Crypto or fintech experience.

Kraken is a cryptocurrency exchange that lets people buy, sell, and trade digital assets. It runs a global market where users can place orders to trade various crypto pairs, and the platform matches buyers and sellers to complete transactions. Transactions are processed with high liquidity for fast execution, and users can use advanced charting tools and indicators to analyze prices. Fees are competitive and can be very low, which helps traders keep more of their returns. Kraken emphasizes security with multiple protections to safeguard funds, and it offers around-the-clock support for users worldwide. The company serves individuals as well as institutional traders, and it continually adds new trading pairs to expand its offerings. Its goal is to provide a reliable, low-cost, high-liquidity market where people can access a wide range of digital assets securely and with helpful support.

Company Size

1,001-5,000

Company Stage

Private

Total Funding

$1.4B

Headquarters

San Francisco, California

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Linear USD-settled options on BTC and ETH broaden derivatives access for professional clients via Kraken Pro.
  • Direct card settlement from account balances improves liquidity utilization and user payment flexibility.
  • Expanded API Partner Program enables third-party algorithmic desks, deepening infrastructure for institutional trading.

What critics are saying

  • CFTC leverage caps (~3x) crush US retail volume compared to offshore venues, capping derivatives revenue growth.
  • Upshift vaults expose institutional yield to smart-contract exploits with no insurance covering DeFi protocol failures.
  • Upshot valuation model failures during NFT stress cause loan-to-value mispricing and forced liquidations for institutions.

What makes Kraken unique

  • Kraken offers segregated, permissioned vaults with Upshift for on-chain yield without pooled funds.
  • It integrates Upshot valuation tools for NFTs and illiquid crypto, solving institutional collateral pricing gaps.
  • Kraken launched CFTC-regulated perpetual futures for US traders, bridging offshore derivatives into a compliant framework.

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Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Ajoobz
Jul 17th, 2026
Kraken Institutional adds Upshot valuation tools for A harder-to-price crypto market.

Kraken Institutional adds Upshot valuation tools for A harder-to-price crypto market. July 17, 2026 - By NewsBTC - Original Kraken Institutional partners with Upshot to enhance valuation tools for illiquid digital assets, addressing institutional needs for better pricing and risk management. Confidence: 80% Horizon: medium-term Market drivers (micro). * Increased demand for institutional-grade tools in crypto markets. * Need for better risk management frameworks for illiquid assets. * Growing interest in NFTs and tokenized assets among institutions. Context (macro). * Shift towards institutional adoption of cryptocurrencies. * Need for integration of traditional financial practices in crypto. Who wins / who loses. * Winners: Institutions seeking better asset management tools. * Losers: Traditional valuation methods that may become obsolete. Scenarios. Base The integration of valuation tools will enhance institutional confidence in managing illiquid digital assets. Alt If demand for these tools is low, they may remain underutilized and not widely adopted. What to Watch next. * Monitor institutional adoption rates of the new valuation tools. * Watch for feedback from funds and custodians on tool effectiveness. * Keep an eye on the evolution of NFT market dynamics. Full analysis. Kraken Institutional introduces Upshot valuation tools for illiquid crypto assets. In a significant move for the cryptocurrency market, Kraken Institutional has announced a partnership with Upshot to integrate advanced valuation tools designed specifically for illiquid digital assets, including NFTs. This initiative comes at a time when the crypto market is evolving, and institutions are seeking more robust frameworks for managing their digital asset portfolios. The challenge of valuing illiquid assets. The cryptocurrency landscape has largely been dominated by major tokens like Bitcoin and Ethereum, which have clear market prices. However, many assets, particularly NFTs and niche tokens, do not trade with the same liquidity. This lack of transparency poses challenges for institutions that need to report asset values accurately, manage collateral, and assess risk effectively. Kraken's move to incorporate Upshot's valuation tools is a response to these challenges. By providing a structured framework for estimating the value of illiquid assets, Kraken aims to enhance the operational capabilities of funds, lenders, and custodians. Institutions often require defensible methods for reporting asset values, especially when dealing with collateralized loans or custody services. A Shift towards institutional financial infrastructure. This partnership reflects a broader trend in the cryptocurrency market, where the focus is shifting from mere access to digital assets to creating sophisticated financial tools that align more closely with traditional market practices. Institutions are now looking for comprehensive solutions that include pricing models, risk dashboards, and collateral frameworks that can withstand internal scrutiny. Kraken's integration of Upshot's valuation tools is not just about improving asset pricing; it also signals a commitment to building the necessary infrastructure that allows digital assets to be utilized in formal financial workflows. This is crucial for the long-term adoption of cryptocurrencies as serious financial instruments. The future of valuation in crypto. As the institutional crypto market continues to mature, the demand for reliable valuation support for illiquid assets will likely grow. If this demand proves substantial, valuation tools could become a standard feature across exchange and custody platforms. Conversely, if interest remains limited, these tools may only serve a niche market. In conclusion, Kraken's partnership with Upshot is a strategic move aimed at addressing the complexities of valuing illiquid digital assets, thereby enhancing the overall infrastructure for institutional clients in the cryptocurrency space. This development is expected to play a crucial role in the future of asset management within the crypto industry.

betiforex
Jul 11th, 2026
Trading Kraken's Tether Gold pairs: when stablecoins meet real bullion.

Trading Kraken's Tether Gold pairs: when stablecoins meet real bullion. Kraken Tether Gold Listing Is A Practical Hedge For Volatile Markets Kraken added a new instrument that pairs gold to the USD via tether, meaning you trade XTG instead of physical bullion or futures contracts. The exchange is essentially letting traders gain exposure to gold's price action without needing a margin account for commodities or dealing with delivery logistics. It combines crypto infrastructure with a traditional asset class and runs 24/7 because it uses USDT as the base pair rather than relying on COMEX hours. This listing comes at a time when macro uncertainty keeps markets twitchy. When inflation prints, central banks print, and equity markets get sloppy, gold usually steps in as a safe haven. Adding XTG to Kraken means traders who already hold crypto can now play that side of the trade without moving funds or opening new accounts. It's not just another pair; it's an admission from exchanges that traders want commodity exposure wrapped in 24/7 liquidity and no margin friction. The real value is for hedging, not speculation alone. If you hold a long BTC position through Binance or Bybit, gold can be your insurance policy during geopolitical spikes. When the dollar weakens or tensions flare in Europe or Asia, XTG lets you short crypto while simultaneously going long on the commodity side. You're essentially buying protection without needing to wait for futures expirations or pay rollover fees that eat into tight spreads. Price action around $2,400 is the line worth watching. If gold breaks above $2,450 with volume, XTG should follow and hold as support. Below $2,380 it gets messy fast. Traders can position for a breakout by going long on XTG when price clears resistance or shorting if the pair fails to reclaim previous highs after a pullback. A stop below $2,365 keeps you out of a breakdown that turns into a deeper sell-off. Position sizing matters more than direction here. If your account is $10,000 and you risk 2% on an XTG trade with a $40 distance between entry and stop, the math forces a position size of about 5 units (assuming 1 unit equals one dollar worth of gold). That's it. You don't guess size; the stop-loss dictates it. If the setup doesn't allow for that sizing to fit your risk rule, you skip the trade entirely. This is just another way to play a classic asset in modern clothes. It's not revolutionary but it solves the 24/7 liquidity problem and removes margin hurdles. For anyone already trading crypto on Binance or Bybit, XTG adds one tool to the belt for when equity markets get shaky. Use it as part of a plan, not a standalone gamble - keep your size tight and let the price action tell you whether the trade is worth taking. RISK WARNING: Trading crypto and commodities involves significant risk. XTG is a synthetic pair tied to gold price via USDT, not physical delivery. Past performance never guarantees future results. Never trade with money you cannot afford to lose - keep position sizing strict and use stops to protect your capital. Recommended trading platforms. * IQ Option - beginner-friendly options * Pocket Option - low minimum deposit * Binance - crypto trading * Bybit - derivatives Risk warning: Trading forex, crypto and binary options carries a high level of risk and may not be suitable for all investors. Never trade with money you cannot afford to lose.

Ajoobz
Jul 8th, 2026
Kraken WEMIX listing gives gaming token A fresh liquidity window.

Kraken WEMIX listing gives gaming token A fresh liquidity window. July 8, 2026 - By NewsBTC - Original Kraken's listing of WEMIX enhances liquidity for the gaming token, aiming to attract sustained interest in gaming-linked crypto assets. Confidence: 75% Horizon: short-term Market drivers (micro). * Increased visibility for WEMIX due to Kraken's regulated platform. * Potential for improved liquidity and execution options for traders. * Market reaction to the listing could influence future developments. Context (macro). * The gaming crypto market is recovering from previous hype cycles. * Major exchange listings are critical for establishing credibility in the crypto space. Who wins / who loses. * WEMIX token holders benefit from increased liquidity and visibility. * Traders gain access to a regulated trading environment. Scenarios. Base The WEMIX listing on Kraken leads to increased trading activity and interest in gaming-linked crypto assets. Alt The listing fails to generate sustained interest, resulting in stagnant trading volumes for WEMIX. What to Watch next. * Monitor trading volumes for WEMIX post-listing. * Watch for additional developments from Kraken regarding other gaming tokens. * Observe market reactions to the broader gaming crypto landscape. Full analysis. Kraken has recently announced the listing of the WEMIX gaming token, which is expected to provide a fresh liquidity window for this asset. This move is significant for traders who follow gaming assets, as it offers a larger regulated venue at a time when Web3 gaming tokens are striving to prove their market viability beyond mere hype cycles. Importance of the listing. The listing of WEMIX on Kraken is not just another token notice; it represents a critical development in the gaming crypto market. While it does not guarantee a price surge, it serves as a valuable piece of information in a market that is attempting to differentiate between genuine developments and speculative noise. The key takeaway for traders is the potential for improved visibility and execution options that come with a listing on a major exchange like Kraken. Market dynamics. The broader issue at hand is whether gaming-linked crypto assets can regain sustained attention. The previous market cycle was filled with promises from gaming projects, but the delivery was often uneven. Although listings on major exchanges can help, they do not replace the necessity for actual users and robust game economies. The market is quick to react to updates, but the most durable stories often have multiple layers that influence positioning, incentives, and regulatory aspects over time. What to Watch. As the market reacts to the WEMIX listing, it is crucial to monitor follow-through developments. Future filings, wallet movements, and governance votes could either solidify this listing as part of a larger trend or reveal it as an isolated event. The distinction between confirmed developments and speculation is vital for traders looking to navigate this landscape effectively. In conclusion, the Kraken WEMIX listing is a significant update for the gaming crypto sector, providing a clearer framework for traders and investors. It highlights the ongoing need for genuine user engagement and sustainable game economies in the crypto gaming space.

Ajoobz
Jul 6th, 2026
Kraken adds Bittensor trading as AI tokens keep pulling exchange attention.

Kraken adds Bittensor trading as AI tokens keep pulling exchange attention. July 6, 2026 - By NewsBTC - Original Kraken has launched trading for Bittensor's TAO token, enhancing access to decentralized AI assets amid growing interest in the category. Confidence: 80% Horizon: short-term Key numbers. * 1.34 million (exploited amount in Raydium DEX incident) * July 6, 2026 (date of Kraken announcement) Market drivers (micro). * Increased liquidity from Kraken's listing * Growing institutional interest in AI tokens * Regulated exchanges competing for thematic assets Context (macro). * Rising interest in AI-related projects in crypto * Market volatility influencing trading strategies Who wins / who loses. * Winners: Traders seeking access to TAO; Losers: Smaller exchanges losing market share. Scenarios. Base The Kraken listing will likely lead to increased trading volume and interest in TAO. Alt If AI tokens fail to deliver on their promises, interest may wane, impacting TAO's value. What to Watch next. * Monitor trading volume for TAO post-listing * Watch for regulatory developments affecting AI tokens * Observe market sentiment towards decentralized AI projects Full analysis. Kraken adds Bittensor trading as AI tokens gain attention. Kraken, a prominent cryptocurrency exchange, has recently announced the addition of Bittensor's TAO token for spot trading. This move marks a significant step in providing access to one of the most closely watched decentralized AI assets in the market. The listing is particularly noteworthy as it allows traders to engage with TAO through major fiat pairs on Kraken Pro, enhancing liquidity and accessibility. The rise of AI tokens in crypto. AI tokens have emerged as a compelling narrative within the cryptocurrency space, capturing the attention of both retail and institutional investors. However, the category has also faced challenges, with some projects criticized for lacking substantive value beyond their branding. Bittensor distinguishes itself by aiming to create a network where machine-learning models, validators, and token incentives interact directly, positioning itself as a serious contender in the decentralized intelligence market. Importance of exchange listings. While exchange listings do not guarantee long-term value, they play a crucial role in changing access dynamics. More venues for trading typically lead to increased liquidity, better price discovery, and lower barriers for traders who may prefer not to engage with smaller exchanges or decentralized finance (DeFi) routes. For Kraken, listing TAO aligns with a broader trend of regulated exchanges competing to offer high-demand thematic assets responsibly. The future of AI tokens. The real question surrounding AI tokens is whether they can translate their narrative into sustained network demand. Supporters of Bittensor believe that TAO is integral to a genuine decentralized intelligence market, while skeptics view it as part of a complex token economy tied to a trending theme. The Kraken listing does not resolve this debate but does enhance market access, which is often a critical first step in the crypto space. In conclusion, Kraken's addition of Bittensor's TAO token for trading is a significant development in the evolving landscape of AI tokens in cryptocurrency. As the market continues to mature, the focus will remain on how these assets can establish real value and utility beyond their initial appeal.

WorldCoinIndex
Jun 26th, 2026
Aave founder rejects Kraken stake sale rumors, signals future token buyback plans.

Aave founder rejects Kraken stake sale rumors, signals future token buyback plans. Aave founder Stani Kulechov has pushed back against reports suggesting that Kraken's parent company Payward is negotiating to acquire a 15% stake in the decentralized lending protocol at a $385 million valuation, arguing that the deal would undervalue the AAVE ecosystem. Responding to the speculation on X, Kulechov said there was "no way" Aave would sell AAVE tokens at what he described as a 70% discount compared with the token's fully diluted valuation. A valuation of $385 million would reportedly represent only a fraction of AAVE's fully diluted market value, raising questions about whether such a transaction would accurately reflect the protocol's growth and revenue potential. Kulechov highlighted Aave's financial performance, noting that the protocol generates roughly $134 million in annualized revenue, with those earnings currently flowing toward the Aave DAO. However, while denying the framing of the reported deal, Kulechov stopped short of ruling out discussions involving Aave Labs, the development company behind the protocol. He explained that Aave Labs holds an allocation of AAVE tokens and that several market participants have explored potential purchases connected to long-term partnerships. The speculation comes after a history of collaboration between Aave and Kraken. Kraken's Layer 2 blockchain, Ink, previously integrated a customized version of Aave's lending technology called Tydro, using it as a core lending component for the network. Aave has faced several challenges in recent months, including a decline in total value locked following the Kelp DAO exploit. Although Aave was not directly targeted, attackers used the incident to move stolen assets through the protocol, prompting the team to introduce a revised risk management framework. The protocol also experienced governance tensions after Aave Labs redirected interface swap fees toward itself rather than the DAO, sparking criticism from parts of the community. Several core contributors departed, while some governance proposals called for Aave DAO to take greater control over Aave Labs' intellectual property. Kulechov later introduced the "Aave Will Win" proposal, which received strong community approval and shifted protocol and product revenue back toward the DAO and AAVE token holders. In return, Aave Labs received multi-year funding to continue development. Kulechov emphasized that Aave Labs operates as a service provider for the DAO and does not receive protocol revenue. He also revealed that the team is working on "Aavenomics 3.0," which is expected to include a new automated and non-discretionary AAVE buyback mechanism. The upcoming changes could mark another major step in Aave's effort to align protocol growth, revenue distribution, and token-holder value.