Full-Time
Digital Media Specialist
Whoop
1,001-5,000 employees
Wearable fitness tracker with personalized insights
No salary listed
Junior, Mid
Boston, MA, USA
In Person
The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- A degree in Marketing or similar qualification.
- 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting.
- Knowledge of how to buy primarily on YouTube and Performance Max within the Google suite. Experience with Search, Shopping & SEO are a bonus.
- Proven track record of success and delivering through the funnel of paid media strategies.
- Excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
- Familiarity with ad tech solutions - specifically DCM.
- Pixel creation and management with the ability to troubleshoot all issues that arise.
- Critical thinker with proactive problem-solving skills.
- You are proficient in Google PowerPoint (i.e. deck building) and Google Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
- Deep understanding of Google Analytics - specifically Gen 4.
- Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories & Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel.
- Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
- Coordinate with the Creative team and copywriters to continuously build and test new ads.
- Confidently provide campaign optimization tactics to help achieve target growth goals.
- Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics.
- Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings.
- Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing.
- Experience with Search, Shopping & SEO are a bonus.
WHOOP provides a fitness membership centered around the WHOOP Strap 3.0, a wearable device that tracks physiological data like heart rate and sleep patterns. This device offers personalized recommendations to help users optimize their training and recovery, enhancing performance while minimizing injury risks. The subscription model includes the device at no extra cost and grants access to a community-focused app with insights and challenges. WHOOP aims to support a diverse range of users, from fitness enthusiasts to professional athletes, in improving their health and performance.
Company Size
1,001-5,000
Company Stage
Series F
Total Funding
$404.8M
Headquarters
Boston, Massachusetts
Founded
2012
Simplify's Take
What believers are saying
- WHOOP's partnership with Snowflake enhances data management and AI capabilities.
- The launch of WHOOP Strap 5.0 and MG introduces advanced features like ECG readings.
- Growing demand for wearable fitness technology boosts WHOOP's market potential.
What critics are saying
- Customer dissatisfaction with upgrade policy may harm brand reputation and increase churn.
- Transition to longer subscription plans could alienate customers preferring shorter commitments.
- Partnership challenges with CrossFit may have strained resources and affected brand perception.
What makes Whoop unique
- WHOOP offers a subscription model with continuous access to personalized health insights.
- The WHOOP Strap 3.0 provides 24/7 physiological data collection for performance optimization.
- WHOOP's community features enhance user engagement and retention through social and competitive elements.
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Benefits
Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.
Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.
Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.
Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.
Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 0%2 year growth
↑ 0%Now, in partnership with Snowflake Inc., Whoop is strengthening its data management and expanding its use of AI.
Will Ahmed shared that his company, Whoop, had partnered with CrossFit during its most turbulent times and faced considerable challenges in that collaboration.
WHOOP just launched not one, but two new straps: the WHOOP Strap 5.0 and the WHOOP Strap MG (Medical Grade).
Whoop has backed down, somewhat, from the controversial upgrade plans around its Whoop 5.0 fitness tracker.When the company first announced Whoop 5.0 this week, it said members who wanted the new device could either extend their subscriptions by 12 months or pay a one-time upgrade fee of $49 ($79 for the model with EKG sensors).This seemed inconsistent with Whoop’s overall value proposition, where it charges higher subscription prices (ranging $199 to $359 a year) while allowing customers to upgrade their hardware for free. More specifically, it seemed to contradict a statement on the company’s website promising users free hardware upgrades if they’ve been members for at least six months.After customers began complaining, the company responded with a Reddit post both announcing a more expansive upgrade policy and claiming to clarify its overall approach.Now, anyone with more than 12 months remaining on their subscription is eligible for a free upgrade to Whoop 5.0 (or a refund if they’ve already paid the fee). And customers with less than 12 months can extend their subscription to get the upgrade at no additional cost.While the company said it’s making these changes because it “heard your feedback,” it also suggested that its apparent stinginess was tied to its transition from a model focused on monthly or six-month subscription plans to one where it only offers 12- and 24-month subscriptions.“We also want to acknowledge that a previous blog article incorrectly stated that anyone who had been a member for just 6 months would receive a free upgrade,” the company said. “This was never our policy and should never have been posted.”Techcrunch event Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend
Fitness technology company Whoop has introduced two new wearable devices, marking its first product launch in four years.