Full-Time
Head of Controlling & Performance Management
m/w/x
Posted on 10/3/2025
Grover
201-500 employees
Technology rental subscription for consumer electronics
No salary listed
Berlin, Germany
Hybrid
Hybrid model; on-site in Berlin HQ at least 3 days per week; 30 days/year for working abroad.
 Finance & Banking (1) |
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- 10+ years of progressive experience in Controlling and Operational Finance within dynamic, international environments.
- Minimum 5 years of proven leadership experience, successfully guiding and developing high-performance finance teams.
- Demonstrated ability to translate KPIs and performance metrics into actionable steering concepts, enabling strong accountability across business leaders.
- Experienced in leading steering meetings and performance reviews that create clarity, urgency, and consistent follow-through on improvement measures.
- Data-driven approach, strong in methods, with a logic-driven approach to problem-solving.
- Proven expertise in cost analysis, with the ability to uncover insights and drive efficiency measures through business functions.
- Advanced proficiency in Excel and financial modeling, with a track record of building robust, scalable models.
- Statistical expertise and AI competencies a plus.
- Intermediate to advanced proficiency in modern business intelligence tools such as Power BI, Tableau, or Looker, capable of designing and building dashboards and front-end views.
- Strong commercial acumen and strategic mindset, with the ability to translate financial data into actionable business decisions.
- A meticulous eye for detail and an innate curiosity to dig deeper into data and uncover trends.
- Ability to be on-site in our Berlin HQ at least 3 days per week.
- Fluency in English (spoken and written).
- Lead the annual budgeting and periodical forecasting processes across all business units. Establish a rolling forecast.
- Provide strategic financial analysis to support executive decision-making and improve business performance.
- Work with the data team and all stakeholders across the company on defining, implementing and tracking relevant KPIs for the business and its functions.
- Own the measurement and reporting on unit economics and lead the respective internal steering process.
- Establish a state-of-the-art business and pricing controlling and work with the commercial team on periodic pricing decisions.
- Understand, track and monitor the performance of our asset throughout their lifecycle and establish control points to ensure proper valuation; understand residual values and their driver, analyze the performance of our repair and remarketing processes.
- Partner with business leaders to identify risks, opportunities, and cost-saving initiatives (direct cost and G&A) and establish a stringent monitoring and reporting on the initiatives.
- Ensure state of the art and decision useful management reporting to the senior management and board of directors.
- Prepare and present materials for the Board of Directors, investors, and external stakeholders.
- Background from high-growth scale-ups or publicly listed companies in consumer/unsecured lending, asset-heavy industries, or leasing.
- Experience from top-tier consulting firms, PE/VC environments, or investment banks with a strong focus on business case modeling.
- Data science or artificial intelligence competencies a plus.
- German proficiency is an advantage.
Grover offers subscription-based access to consumer electronics through a rental model for individuals and businesses, with flexible 1–12 month terms and options to extend, return, or buy at the end. It relies on a lifecycle of renting, refurbishing, and recirculating devices, supported by Grover Care which covers up to 90% of repair costs during the rental period. The approach emphasizes access over ownership and aims to reduce electronic waste by keeping devices in circulation across Europe and the US. Its differentiators include a strong circular-economy focus, comprehensive device lifecycle management, scalable business solutions, and a large network of partners and customers.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$2.4B
Headquarters
Berlin, Germany
Founded
2015
Simplify's Take
What believers are saying
- Rob Straathof's CEO appointment drives sustainable growth post-2025 refinancing.
- €50M bridge financing from Cool Japan Fund expands B2C/B2B in 2024.
- Tech subscription market surges on convenience and sustainability trends.
What critics are saying
- Unicorn status loss in July 2024 bridge round drops valuation below €1B.
- US Miami launch fails against Rent-A-Center in 12-24 months.
- Fintech CEO Straathof mismatches Grover's asset-heavy rental model.
What makes Grover unique
- Grover pioneered subscription rentals for over 8,000 consumer electronics since 2015.
- Grover Care covers 90% of rental device repair costs.
- Grover recirculates over 1.9 million devices to cut e-waste.
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Benefits
Hybrid Work Options
Mental Health Support
Physical Health Support
Annual Learning Budget
Paid Vacation
BVG Monthly Discount
Exclusive Grover Tech Discount
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Grover appoints digital finance pioneer Rob Straathof as CEO to lead its next growth chapter. News provided by. * Top executive pick brings extensive digital finance and technology expertise to leading consumer electronics subscription provider. * New strategy marked by sustainable growth based on an enhanced customer offering and operational excellence. BERLIN, Oct. 20, 2025 /PRNewswire/ - Grover, the leading European provider of consumer electronics subscriptions, has appointed Rob Straathof as its new Chief Executive Officer. The move follows the company's successful refinancing and marks a significant step in its strategic evolution towards new growth and even deeper customer engagement. "I'm thrilled to join Grover and to be able to realize our vision of making exceptional technology more accessible for both consumers and small businesses. The tech subscription market is forecast to grow dynamically with Grover sitting at the intersection of convenience and sustainability - two global trends becoming ever more important.", commented Straathof. "Our focus will be on delivering a best-in-class customer experience and keeping Grover on a sustainable growth path, driven by flexible and accessible customer value propositions through our direct channels and partnerships." Jens Uwe Intat, Chairman of Grover's strategic advisory board said: "We are delighted to have appointed Rob. Grover will benefit hugely from his digital finance, leadership and global scaling expertise. He is a proven leader who brings over two decades of experience across startups and established B2B and B2C companies to Grover." Straathof served for a decade as CEO of Liberis, a global embedded digital finance platform for small businesses, where he continues to advise the executive board. At Liberis he turned a fintech startup into a well-established and profitable scale-up business with operations in 15 countries, serving over 1.5 million small business owners with much needed finance. Earlier in his career, Straathof held roles in Investment Banking and Corporate Development at JP Morgan and Wonga. A joint Dutch and English national and trained economist, he holds an M.Sc. in Entrepreneurship and Economics. Founded in 2015, Grover enables consumers and businesses across Europe to subscribe to electronic devices - from individual smartphones, laptops and wearables - offering access to over 1,000 unique devices on flexible and financially convenient terms. A pioneer of the circular economy, Grover refurbishes and recirculates devices to help eliminate e-waste. www.grover.com
Berlin-based Grover, a consumer-tech subscription platform, announced on Wednesday that it has completed a bridge financing round, raising a total of €50M.This financing round includes the Cool Japan Fund (CJF), a public-private fund from Japan, as well as the existing investors, including Energy Impact Partners, Korelya, Augmentum, and Circularity Capital.Out of the total, Cool Japan Fund invested around €10M to contribute to the development of overseas demand for Japanese products in Europe.The latest capital injection will help the German company accelerate the transformation toward a circular economy and ensure positive, sustainable company growth, reports EU-Startups.As a result, the company is continually working to expand its offerings in both the B2C and B2B sectors.Grover: What you need to knowFounded in 2015 by Michael Cassau, Grover is a technology rental platform that enables people to subscribe to tech products monthly instead of buying them.- A message from our partner -With a subscription, subscribers can access over 8,000 tech products, including smartphones, laptops, Virtual Reality (VR) gear, wearables, and smart home appliances, on a flexible monthly rental basis.Once a product rental period has ended, the company’s service allows its users to return the product free of charge. They can also decide to extend the product rental length or exchange the product for something else.Grover Business even takes care of the tech procurement and management process so that companies can stay focused on growth.Rentals are available in the US, Germany, Austria, the Netherlands, and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn.To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe.The investorCool Japan Fund is a public-private fund to support and promote the development of demand overseas for excellent Japanese products and services.Cool Japan Fund aims to commercialize “Cool Japan” and increase overseas demand by providing risk capital for businesses across a variety of areas, including media & content, food & services, and fashion & lifestyle
Title: "mogenius raises €2.5 million" Content: Grover receives €50 million – mogenius raises €2.5 million – MBO at Fastbill In the #DealMonitor for July 18, we highlight key investments and exits in the DACH region. Grover secured €50 million in a bridge financing round, losing its Unicorn status with a valuation under €1 billion. mogenius raised €2.5 million from Conceptum, seed + speed Ventures, and Smart Infrastructure Ventures. The Cologne-based startup was founded in 2021.
Grover, a market leader in rental commerce for consumer electronics, announced the completion of a bridge financing round in which a total of €50 million
Berlin-based Grover secures €50 million to make rental commerce lead the circular economy.