Full-Time

Legal Counsel

ASOS plc

ASOS plc

1-10 employees

Global online fashion retail marketplace

No salary listed

London, UK

Hybrid

Three days a week in the office.

Category
Legal & Compliance (1)

Get referred to ASOS plc

See people who can refer or advise you

Requirements
  • General commercial legal experience assisting in negotiating and advising on commercial contracts gained from private practice or in-house positions
  • PQE Qualified Solicitor with experience
  • An enthusiastic adopter of AI technologies
  • Adopts an approachable and adaptable manner to ensure excellent communication and interaction with the wide variety of different stakeholders within the unique environment of ASOS across all levels and geographies
  • Has previous experience working in a fast-paced, growing, agile, adaptable in-house commercial environment
  • Is an excellent communicator, as our Legal team members continually build relationships at all levels across the business, at the same time as delivering what’s needed by the business
  • Able to cope with change quickly and be enthused about what’s around the corner for us
Responsibilities
  • Advising on advertising regulatory compliance, including ensuring marketing campaigns comply with ASA, CAP and consumer protection rules
  • Supporting the business on influencer and talent agreements, including reviewing terms around content usage, exclusivity and image rights
  • Advising on the use of AI in marketing and creative content, including AI-generated imagery
  • Reviewing prize promotions, competitions and consumer-facing terms and conditions
  • Drafting, reviewing and negotiating a wide range of commercial contracts, including wholesale agreements, brand partnership agreements and supplier contracts
  • Supporting on marketplace arrangements and brand collaboration agreements with third-party brand partners
  • Advising on supply chain contracts, including logistics and warehousing agreements, as well as property related matters
  • Advising on sustainability-related regulatory requirements, including environmental compliance, ESG reporting obligations and green claims
  • Manage and support on legal and commercial aspects of critical projects
  • Identify the need for external legal advice and escalate legal matters accordingly
  • Identify and help to prepare and deliver training to the Legal team and to the business on relevant legal issues
  • Be the key point of contact to drive projects forward with multiple stakeholders
  • Supporting our culture by championing Diversity, Equity & Inclusion strategies
Desired Qualifications
  • An enthusiastic adopter of AI technologies

ASOS plc operates a global online fashion marketplace, offering clothing, footwear, and accessories from its own brands alongside hundreds of partner labels. The platform pairs curated apparel with personalized shopping and fast international delivery for fashion-focused shoppers worldwide. What sets ASOS apart is its blend of in-house brand development with a broad multi-brand marketplace, backed by a technology-driven, mobile-first shopping experience. The goal is to connect customers everywhere with style that excites and empowers them.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

Get referred to ASOS plc

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Own-brand expansion can improve margins and sharpen product differentiation.
  • Localization across major markets supports better merchandising and marketing execution.
  • Beauty and lifestyle cross-sell can lift basket size and repeat purchases.

What critics are saying

  • Shein and Temu pressure ASOS on price, speed, and basket share.
  • Cross-border duties and returns keep raising landed costs across international markets.
  • Weak discretionary demand quickly turns into markdowns, cash burn, and refinancing pressure.

What makes ASOS plc unique

  • ASOS combines 17 million active customers with over 150 markets.
  • Test & React brings own-brand products from design to site quickly.
  • ASOS uses own brands and partner fulfils to balance control and assortment.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Hybrid Work Options

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Company News

MCL News & Media
Mar 24th, 2026
Former ASOS chief joins Kornit Digital board.

Former ASOS chief joins Kornit Digital board. Kornit Digital has appointed Nick Beighton, former chief executive of ASOS, as a strategic advisor and prospective board member, as the Israeli on-demand digital printing company accelerates its push into global fashion and retail markets. Beighton, who spent 12 years at ASOS and helped scale it into a multi-billion-dollar global platform, will bring what Kornit describes as a "demand-side perspective" to its board. His appointment is subject to shareholder approval at the company's 2026 annual meeting, with his engagement beginning on 1st April. "The industry is moving from inventory-heavy supply chains toward more agile, demand-driven production models," said Beighton. Kornit chief executive Ronen Samuel said Beighton's experience leading a "digitally native global fashion platform" would help the company strengthen its role in enabling the next generation of global supply chains. Kornit Digital serves customers in more than 100 countries. Read our top news stories delivered straight to your inbox.

TheIndustry.fashion
Nov 12th, 2025
AllSaints names ASOS veteran as new CFO following record year of profit

AllSaints names ASOS veteran as new CFO following record year of profit. AllSaints has appointed Sean Trend, formerly of ASOS, as its new Chief Financial Officer, marking the latest in a series of strategic leadership moves for the East London-based fashion brand. Trend will take up the role in February 2026, succeeding Elaine Deste, who is retiring after nearly six years at the company. Trend joins from ASOS plc, where he has spent the past eight years in a range of senior roles, including Director of Finance, SVP Strategy & Insights, SVP North America, and Managing Director for the UK & US. Prior to ASOS, he served as Group Financial Controller at Cancer Research UK, began his career in Audit & Advisory at Deloitte, and qualified as a chartered accountant with the ICAEW in 2012. The appointment comes as AllSaints continues to build on a period of record profitability, despite a small dip in revenues. For the year ending 1 February 2025, the group's EBITDA rose 1% to £69.5 million, marking a new record, while profit before tax surged 55% to £28.2 million and profit after tax nearly doubled to £18.9 million. The performance underscores the success of AllSaints' long-running turnaround under CEO Peter Wood, who has steadily repositioned the brand around full-price sales, tighter inventory management and new category expansion, including childrenswear, tailoring, fragrance and eyewear. Peter Wood, CEO of AllSaints, said: "I am delighted to welcome Sean to its senior leadership team as its CFO. He has a fantastic mix of hugely relevant financial, operational and management experience, much of it in the fashion sector and also across the key regions in which The Industry operate. "I am confident that he will fit in brilliantly in our Group and play an integral role in helping us to achieve our exciting long-term growth plans." Wood also paid tribute to outgoing CFO Elaine Deste, who joined AllSaints in early 2020. He added: "Elaine has made an enormous contribution since she joined us, and her rigour, professionalism and dedication will all be missed. I would like to thank her sincerely on behalf of everyone here, and to wish her every happiness for her retirement." Trend's appointment follows the arrival of Aaron Esh as Chief Creative Officer earlier this month. The Central Saint Martins - trained designer, who launched his own label in 2022, brings a modern, East London sensibility that feels naturally aligned with AllSaints' grungy heritage. With Esh now leading the brand's creative direction and Trend soon to steer its financial strategy, AllSaints appears poised for its next phase of growth.

CX Dive
Jul 10th, 2025
ASOS launches loyalty program as part of turnaround effort

Fashion brand ASOS has launched ASOS.WORLD, a loyalty program for customers in the United Kingdom, the company announced last week.

Yahoo Finance
Mar 12th, 2025
Asos Launches Women'S Subbrand Arrange

This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter.Dive Brief:ASOS launched a new women’s fashion brand called Arrange on March 3, according to a press release.The collection includes dresses and essentials, and prices range from $34.99 to $458. Sizes range from 0 to 26, and the line is sold through the retailer’s website.Arrange is being positioned as a premium brand launching exclusively at ASOS. It joins other labels in the company’s stable, including Collusion, Miss Selfridge and Reclaimed Vintage.Dive Insight:With the launch of Arrange, ASOS joins other fast fashion retailers including H&M, Uniqlo and Target in bringing more elevated fashion concepts to customers.The new line is led by Vanessa Spence, who was promoted to executive vice president of brand and creative at all ASOS-owned brands last month.“We’re really excited to be the exclusive launch partner for Arrange, continuing our commitment to giving ASOS customers the best in fashion,” Spence said in the release. “The designers’ passion for this premium brand shines through in the level of detail and craftsmanship in the collection.”ASOS launched Arrange “to expand offerings and cater to the premium-minded shoppers,” a spokesperson said in an email. The line is designed to expand the age demographic of ASOS customers, and primarily targets customers in their 30s, added the spokesperson.Arrange is expected to release new pieces seasonally, per the spokesperson.Last year, ASOS sold a 75% stake in the Topshop and Topman brands to Heartland, after buying both brands in 2021

TipRanks
Apr 17th, 2024
ASOS Appoints New CFO and Director

ASOS plc has announced the appointment of Dave Murray as the new Chief Financial Officer and Christine Cross as an Independent Non-Executive Director.