Director – Digital Engagement
Posted on 3/31/2023

501-1,000 employees

Internet Technology Company
Company Overview
Mozilla's mission is to ensure the Internet is a global public resource, open and accessible to all. The company is building internet infrastructure including Firefox, it's premier browser.
Canada • Remote in USA • Remote • United Kingdom
Experience Level
  • A passion and dedication to the Mozilla Manifesto and the Mozilla Foundation mission
  • A clear track record with both strategy development and execution
  • A natural aim to develop campaigns that include mobilizing people at the core, and passion for including fundraising as part of an engagement strategy
  • A natural affinity for cross-organizational collaboration
  • Experience developing and operationalizing strategies with clear and measurable benchmarks; ability to use data-driven decision-making to iterate during strategy implementation
  • Excellent people leadership skills with ability to mentor and develop impactful teams; experience leading remote teams a plus
  • Strong marketing and communications experience, specifically focused on cultivating donors and supporters
  • High level of cultural competence and experience working across cultures is crucial0
  • At least seven years of senior management experience within a globally-focused advocacy organization
  • Ensure fundraising activities are appropriately and strategically layered into our engagement program and reach our financial goals
  • Approve, coordinate and make decisions on all core engagement activities including:
  • Email channel content, strategies and cadence
  • Growing Mozilla email list health, year-over-year through a combination of lowered unsubscribe rates, higher opt-in conversion, onboarding journeys and list segmentation
  • Growing our email activation with a goal for it to exceed industry benchmarks
  • Growing fundraising performance (income, total donors, repeat donors) year-over-year with goal of generating $10m/year within three years
  • Increasing non-English digital engagement opportunities
  • Implementation of product roadmaps for technology including email, donor processors/systems, campaign systems/tools, and engagement platforms/tools
  • Ensure Mozilla Foundation receive engagement metrics reports that should support strategy
  • Continually employ a data-informed approach that incorporates testing, analysis and reflection to achieve the goals on engagement, fundraising and localization above
  • Lead the team's budget, outside vendors and contracts with impact and fiscal responsibility as key factors