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Digital Marketing Manager
Posted on 12/7/2022
INACTIVE
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Adobe Creative Suite
Canva
Google Analytics
Graphic Design
Marketing
Sales
Social Media
Communications
Requirements
  • 3-5 years of experience managing digital marketing programs such as email marketing, social media (paid and organic), audience creation from external databases, project managing external marketing agencies, and budget management
  • Strong quantitative proficiency, including the ability to work with large datasets, blending and analyzing data from multiple sources to extract performance insights and drive program optimizations
  • Strong test-and-learn orientation, some experience/exposure to A/B testing for conversion optimization
  • Functional knowledge of graphic design tools such as Illustrator, Canva / Creatopy to easily modify digital campaign assets (you do not need to be a graphic designer but should be able to resize banners at scale)
  • Growth mindset, highly coachable
  • Demonstrated results building positive relationships and collaborating with colleagues, partners, and vendors
  • Excellent verbal and written communication skills
  • Ability to shift roles seamlessly between contributing strategically and leading day-to-day tactical execution; no job too big or too small
Responsibilities
  • Collaborate across our marketing organization to help execute and measure the effectiveness of integrated demand-generation campaigns targeting municipal, county, and state governments
  • Support campaign audience building by procuring ICP contact lists from various intent databases and contact database tools such as ZoomInfo, GovTech Navigator, etc. Proficiency in list building, data scraping, data scrubbing, and deduping for large data sets is critical in this role
  • Champion our digital marketing strategy to support audience engagement and revenue goals, ensuring an integrated approach across channels
  • Oversees the optimization of email and paid social media channels to drive reach and engagement, ensuring a coordinated approach with other business units, including the membership and retail teams
  • Help develop and resize various digital campaign assets - ad banners, email graphics, social media images, etc. A solid graphic design skill set (Adobe Creative Suite, Canva, etc) will be critical for a candidate to be successful in this role
  • Collaborate in creating copy for landing pages, webinar abstracts, emails, and other projects from time to time
  • Project manages one or more external marketing agencies to ensure projects are delivered on time and on budget. Strong project management skills are critical
  • Communicate and coordinate with SDRs and sales team to ensure awareness and alignment of campaign strategy with sales motions
  • Maintain and distribute campaign and channel performance reporting. Participate in the data and insights steering committee within the marketing organization to ensure we continue to evolve our approach to data collection, synthesis, and program optimization based on results
  • Help build out and run monthly in-house and 3rd party webinars
Desired Qualifications
  • Working knowledge of Google Analytics, Salesloft, Excel. ZoomInfo or similar is a plus. Canva and/or Adobe Creative Suite is a plus
  • Experience in GovTech or marketing to public sector buyers is a plus, as is experience with account-based marketing
PayIt

51-200 employees

Digital government services & payments software
Company Overview
PayIt is a fast-growing GovTech company on a mission to modernize how residents interact and transact with government, improving the customer experience and helping client agencies become more efficient.
Benefits
  • Salary + standard bonus plan
  • Healthcare coverage
  • 401(k) + company match
  • Wellness & mental health perks
  • Parental leave
  • Unlimited PTO