Director of E-Commerce & Digital

Posted on 8/15/2023

INACTIVE

51-200 employees

Modern American brand offering quality, tailored clothing.

Company Overview

Buck Mason stands out for its commitment to quality, simplicity, and customer-centric services, embodying a modern American brand with a laid-back California ethos. The company's competitive advantage lies in its unique offering of inseam alterations on select pants, ensuring a perfect fit for customers and delivering ready-to-wear products straight out of the box. With a forward-looking approach, Buck Mason not only respects past fashion icons but also acknowledges the modernity of future classics, positioning itself as a responsible industry leader.

Consumer Goods

Company Stage

N/A

Total Funding

$2.9M

Founded

2013

Headquarters

Los Angeles, California

Growth & Insights

Headcount

6 month growth

↑ 12%

1 year growth

↑ 28%

2 year growth

↑ 102%

Locations

Los Angeles, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Communications

CategoriesNew

Sales & Account Management

Requirements

Day-to-day management and optimization of BuckMason.com
Responsible for achieving ecom sales goals
Responsible for managing KPIs and achieving profitable ROAS on all digital channels
Collaborate with merchandising, creative, and brand marketing to craft a website content update calendar and execute daily/weekly updatesUtilize a/b testing tools to optimize website performance and drive improved engagement and conversion rates
Proactively analyze website performance to identify opportunities for improvements in the experience, features, or content and make recommendations to cross functional teams
Own the creative testing cadence, reporting, and communication of results
Produce creative briefs and manage site content briefing to the creative team, and internal review and approval process
Pull and analyze data across multiple reporting channels, including GA, and Shopify
Partner with cross-functional teams (Social, Brand, Creative and Merchandising) to understand overall strategy, season planning, and seasonal buys
Ensure high customer satisfaction rates while hitting profitability metrics
Report on day to day business activities through all relevant KPI's
Partner with Merchandise Manager to drive revenue thru product type and assortment
Partner with Marketing to optimize marketing driven consumer journeys and related conversion rates
Experience with Shopify required
A passion for mens and womenswear is essential
Consumer focused
Analytically oriented with a true obsession for optimizing your KPIs and achieving sales goals
A strong relationship with data and how to impact change based on it
Able to interact directly with GA360, Shopify, or similar platforms to pull reporting and analysis
Willing and able to act on imperfect or incomplete information to accelerate growth
Ability to work independently with minimal supervision
6-8 years of ecom and digital experience

You’re a big picture, growth oriented, digital operator who can forecast and plan an ecom budget…and hit it. But more than that, you’re a complete data junkie with an ability to share your findings and communicate with teams across every platform. You have an affinity for building an organic omnichannel business and providing world-class, delightful guest experiences. To say you’re an apparel enthusiast is an understatement, and you’re constantly immersed in the numbers and figuring out what works and how it can work better. Sound like you? Reach out.

What your days look like

Day-to-day management and optimization of BuckMason.com
Responsible for achieving ecom sales goals
Responsible for managing KPIs and achieving profitable ROAS on all digital channels
Collaborate with merchandising, creative, and brand marketing to craft a website content update calendar and execute daily/weekly updatesUtilize a/b testing tools to optimize website performance and drive improved engagement and conversion rates
Proactively analyze website performance to identify opportunities for improvements in the experience, features, or content and make recommendations to cross functional teams
Own the creative testing cadence, reporting, and communication of results.
Produce creative briefs and manage site content briefing to the creative team, and internal review and approval process
Pull and analyze data across multiple reporting channels, including GA, and Shopify.
Partner with cross-functional teams (Social, Brand, Creative and Merchandising) to understand overall strategy, season planning, and seasonal buys
Ensure high customer satisfaction rates while hitting profitability metrics
Report on day to day business activities through all relevant KPI’s
Partner with Merchandise Manager to drive revenue thru product type and assortment
Partner with Marketing to optimize marketing driven consumer journeys and related conversion rates

Who you are

Experience with Shopify required
A passion for mens and womenswear is essential
Consumer focused
Analytically oriented with a true obsession for optimizing your KPIs and achieving sales goals
A strong relationship with data and how to impact change based on it.
Able to interact directly with GA360, Shopify, or similar platforms to pull reporting and analysis
Willing and able to act on imperfect or incomplete information to accelerate growth
Ability to work independently with minimal supervision
6-8 years of ecom and digital experience

What we can offer

Competitive pay
Health, dental & vision Insurance
Fitness & wellness benefits
401k retirement savings plan with Company matching
Clothing allowances

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.