Organic Social Manager

Confirmed live in the last 24 hours

Locations

Los Angeles, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Market Research

Social Media

Requirements

3-5 years of experience in organic social management
Experience running paid marketing campaigns with user acquisition objectives (lead generation)
Demonstrated ability to pioneer organic social strategy
Experienced video creator and editor with an emphasis on organic social (Willingness to feature themselves in content)
Experience establishing a new audience and communicating directly with consumers
Track record of tailoring content to key audiences on major social channels
Expertise in social media analytics and the ability to optimize content based on data
Exceptional writing skills and an intelligent eye for design
Demonstrated ability to build and interact with a social audience
Experience conducting market research and creating timely/breaking news style content

Responsibilities

Develop and implement an organic social media strategy that is clearly defined and tailored to each channel
Create eye-catching, educational, shareable content that naturally grows the audience in our key demographic
Consistently represent the brand voice and provide insight on style or voice improvements
Manage the social posting calendar
Respond to customer questions and resolve their issues, engaging in conversations as a real human being
Conduct social media contests and sweepstakes
Monitor all social media channels for brand perception and maintain awareness of brand mentions
Stay ahead of social trends and monitor new social platforms that influence mainstream platforms, recommend emerging channels for expansion
Discover and quickly integrate new social media management tools
Collaborate and communicate with Marketing, Content, and Product to understand, support, and contribute to collective marketing initiatives
Evaluate and adapt the marketing strategy using data analytics and consumer feedback

Desired Qualifications

Demonstrated ability to transition social following to transacting customers
Experience growing brand social media following from ground zero to six figure following

Core Digital Media brands empower people to improve their financial lives every day. We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month. We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com, itsHome.com, QuickenCompare.com, and Refily.com, and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life’s biggest financial decisions.

Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money. These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.

Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.

Core Digital Media is seeking an experienced, full-time Organic Social Manager to join our team. The successful candidate will be responsible for creating and implementing content, developing an organic social media strategy, and planning across multiple social channels such as Facebook, Twitter, Instagram, YouTube, and others. Familiarity with the financial services industry is preferred, as well as previous experience building a social audience.

We are looking for someone that can thrive in an entrepreneurial environment and is excited about the opportunity to build up a new audience. This person should be ready to create something with minimal oversight and direction, as well as quickly familiarize himself or herself with our brand voice to construct creative social campaigns that are both conversational and thought provoking. There will also be a strong need for this individual to understand how to write copy and pair it with compelling images that connect directly to Core Digital Media’s various products and offers.

Day 1 of this role: You can expect to dive straight into the world of organic social media management. You will be responsible for managing and posting across all channels for one of our brands, with the goal of growing our following, increasing the total number of views, and boosting the percentage of marketing inquiries coming from organic efforts. You will be expected to familiarize yourself with the brand voice and style, and to quickly begin crafting creative and engaging social media campaigns that align with our goals and resonate with our audience. As a key member of our team, you should be ready to take on this challenge with enthusiasm and a strong work ethic.

Responsibilities

Develop and implement an organic social media strategy that is clearly defined and tailored to each channel.
Create eye-catching, educational, shareable content that naturally grows the audience in our key demographic.
Consistently represent the brand voice and provide insight on style or voice improvements.
Manage the social posting calendar.
Respond to customer questions and resolve their issues, engaging in conversations as a real human being.
Conduct social media contests and sweepstakes.
Monitor all social media channels for brand perception and maintain awareness of brand mentions.
Stay ahead of social trends and monitor new social platforms that influence mainstream platforms, recommend emerging channels for expansion.
Discover and quickly integrate new social media management tools.
Collaborate and communicate with Marketing, Content, and Product to understand, support, and contribute to collective marketing initiatives.
Evaluate and adapt the marketing strategy using data analytics and consumer feedback.

Qualifications

3-5 years of experience in organic social management.
Experience running paid marketing campaigns with user acquisition objectives (lead generation)
Demonstrated ability to pioneer organic social strategy.
Experienced video creator and editor with an emphasis on organic social (Willingness to feature themselves in content)
Experience establishing a new audience and communicating directly with consumers.
Track record of tailoring content to key audiences on major social channels.
Expertise in social media analytics and the ability to optimize content based on data.
Exceptional writing skills and an intelligent eye for design.
Demonstrated ability to build and interact with a social audience.
Experience conducting market research and creating timely/breaking news style content.

Bonus/nice-to-have qualifications

Demonstrated ability to transition social following to transacting customers.
Experience growing brand social media following from ground zero to six figure following.

Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.

51-200 employees

Website

Online marketing products and services

Company Overview

Core Digital Media was founded to empower people to improve their financial lives.

Benefits

Benefits that compete with the biggest companies out there.
A company that cares as much about life in the office as life on the outside. Enjoy our flexible time off policy and plenty of opportunities to play with your peers (on site office Olympics, boat cruises and more).
Career growth through on-site training, tuition reimbursement programs, and internal mobility opportunities. When we say we invest in our people, we mean it.
The opportunity to contribute to the team's success and to the community where we work and live. We promote giving back through GREEN initiatives, off-site service projects, and internal fundraisers.

Company Core Values

Driven To Win – Competitiveness is in our blood. We fight every day to be better than we were yesterday. This mentality trickles into everything that we do.
Adaptable – Working at an innovative dotcom company has its charms. One of them is problem solving on the spot and quickly shifting to changes in the business. We tackle our obstacles head-on and come out on top.
Metrics-Driven – Data science, big data and predictive analytics are a part of our daily work. If you don't like numbers, you won't like working here. The numbers tell the story and drive the majority of our decisions.
Transparent – This relationship is a two-way street. We share our wins, our challenges, and our visions for what's next with all of our employees. We expect the same from our people.
Innovative – What is the next big thing? We think about that every day. We are not afraid to take the road less travelled as we know that is where we find some of our biggest wins. Everyone has a voice and everyone contributes to our wins.
Collaborative - Here we've got it all: from technology, to online marketing, product, analytics, sales and more. Our team works cross-functionally with a mindset that we are better as one team striving towards the same goal rather than separate entities.