Marketing Associate

JOB DESCRIPTION

The EMEA Marketing Associate is responsible for driving the execution of Prophet’s marketing strategy for the region to achieve goals and objectives. Our EMEA region includes markets such as UK, Germany, Switzerland, Saudi, and UAE. Reporting to the EMEA Marketing Manager, this person will be a part of the global marketing team. This person will either work out of Prophet’s London or Berlin office. Detailed responsibilities include the following:

Demand generation

• Develop and execute content driven lead generation campaigns 
• Execute and track programs through Prophet’s marketing automation and CRM platforms
• Drive continuous, KPI-based analysis of performance and recommendations for improvement
• Supporting CRM database management, helping make it a powerful tool for tailored campaigns to existing and prospective clients.

Content Strategy/Thought Leadership

• Support execution of the Content Strategy and calendar for the region, balancing regional and global content strategy and assets
• Edit and revise articles, white papers and case studies
• Oversee translation of selective articles/other content from English to German (or vice versa)

Digital/Social/SEO

• Support execution of Digital/Social/SEO plan in partnership with channel experts on the global marketing team
• Manage Prophet.de microsite strategy and content to keep current and relevant

Awareness/Public Relations

• Support Prophet Partner team on opportunistic media opportunities
• Distribute and monitor press release activity

Events

• Support execution of event strategy for the region, balancing opportunities (for example company owned events, sponsored events, award and speaking opportunities) with relevant organizations and properties
• Coordinate and manage networking activities

Requirements

• Bachelor’s degree in marketing, communications or another related field
• Relevant experience in a marketing role – B2B/professional services industry experience is a plus
• Fast learner; multi-tasker, self-starter; strategic, data-driven; organized; creative thinker, strong writing and editing skills; collaborator and team-player
• Ability to manage multiple tasks and prioritize, striving in a fast moving / agile environment
• Strong written and oral communication, confident in aligning with and presenting to leadership teams
• Fluent spoken and written English and German is a must.