Full-Time

Head of Marketing

Posted on 10/24/2024

Corelogic

Corelogic

5,001-10,000 employees

Property data and analytics provider

Data & Analytics
Financial Services
Real Estate

Senior

Solihull, UK

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree is preferred.
  • Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role.
  • Strong leadership and team management skills, excellent communication and interpersonal abilities, and proficiency in marketing analytics and tools.
  • Strategic thinker, results-oriented, and able to thrive in a fast-paced environment.
Responsibilities
  • Develop and implement comprehensive marketing strategies that align with CoreLogic's business objectives.
  • Manage and mentor a team of marketing professionals, including one direct report and three indirect reports, fostering a collaborative and high-performance culture.
  • Oversee brand positioning and ensure consistent messaging across all marketing channels.
  • Plan, execute, and analyse marketing campaigns to drive customer engagement and sales growth.
  • Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and make data-driven decisions.

CoreLogic provides property data and analytics to clients in the real estate and financial services sectors, including real estate agents, lenders, and insurance companies. The company collects and analyzes extensive property data, such as property values and market trends, to offer insights that help clients make informed decisions and manage risks. CoreLogic operates on a subscription-based model, allowing clients to access its data and analytics services, and also provides customized solutions tailored to specific client needs. What sets CoreLogic apart from competitors is its focus on integrated solutions that combine comprehensive data with analytics, enabling clients to enhance their operations and better serve their customers. The company's goal is to empower stakeholders in the property market with accurate data and insights to improve decision-making and performance.

Company Stage

Acquired

Total Funding

$72.7M

Headquarters

Irvine, California

Founded

1991

Growth & Insights
Headcount

6 month growth

3%

1 year growth

-2%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI integration aligns with industry's shift towards AI-enhanced decision-making tools.
  • Alliance with Halcyon capitalizes on demand for efficient mortgage processing technologies.
  • OneHomeowner platform could attract clients seeking integrated homeownership solutions.

What critics are saying

  • Competition from AI-driven platforms like Zillow challenges CoreLogic's market position.
  • Housing supply shortage may impact demand for property data services.
  • Dependency on Halcyon technology poses integration and third-party risks.

What makes Corelogic unique

  • CoreLogic integrates AI in property data analytics, enhancing decision-making tools.
  • Strategic alliance with Halcyon boosts income verification solutions in mortgage processing.
  • OneHomeowner platform offers comprehensive MLS services, attracting a broader client base.

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