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Full-Time

Digital Marketing Manager

Posted on 6/18/2024

Autotrader.ca

Autotrader.ca

1,001-5,000 employees

Digital automotive marketplace and dealer services

Automotive & Transportation

Mid, Senior

Canada

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Management
SEO
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience 3-5 years in digital marketing
  • Strong understanding of digital marketing channels including SEM, social media, and display advertising
  • Experience managing agency relationships and external partners
  • Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
  • Proficiency in Google Ads, Meta Business Manager, Outbrain, Criteo, and other self-serve platforms
  • Excellent communication skills, both written and verbal
  • Strong analytical and problem-solving skills
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
Responsibilities
  • Implement Digital Marketing Strategies
  • Agency Management
  • Campaign Management
  • Creative & content development
  • SEO and SEM
  • Social Media Management
  • Analytics and Reporting
  • Budget management

AutoTrader.ca operates as a comprehensive automotive marketplace that also provides dealership websites and various digital marketing products, like inventory management solutions. This company stands out due to its emphasis on creating a fully integrated digital retail experience, which offers consumers and dealers powerful advertising services and access to a vast audience of car shoppers. By prioritizing a user-friendly platform and leveraging rich data insights to enhance user experiences, AutoTrader.ca is undoubtedly a pioneering entity in transforming automotive sales digitally.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1975

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

21%
INACTIVE