As the Marketing Manager within our B2B team, your primary goal is to collaborate with the Head of Marketing (HOM) to drive top-tier delegates and registration revenue for our Media Entertainment, AV & Audio, and Education events in the B2B portfolio. Additionally, you will provide crucial support to sales efforts by crafting compelling go-to-market materials and boosting visibility among potential sponsorship clients.

What you’ll be doing...

Your responsibilities include partnering with the HOM to execute comprehensive 360-degree marketing strategies for our events, encompassing email campaigns, partnerships, PPC, social media, advertising, print and digital initiatives, sales campaigns, and PR efforts. Proficiency in content development and copywriting is essential, with assistance from our editorial teams.

You will engage with internal stakeholders such as sales teams, market leaders, and editorial teams to effectively represent and promote our events. Additionally, you’ll collaborate with the HOM to develop and maintain event websites while leveraging Google Analytics for monitoring and reporting purposes.

Working closely with our internal Studio, you’ll coordinate the creation and delivery of campaign assets for each initiative. Given the dynamic nature of our projects, experience in campaign management and adeptness at managing multiple concurrent campaigns within tight deadlines are critical. Strong communication skills are imperative as you'll interface with various stakeholders, external agencies, and partners.

Your expertise in analytics will be vital for reporting key campaign metrics, measuring against KPIs, and offering insights to inform future strategies.

Experience that will put you ahead of the curve...

• 2-3 years experience at a senior marketing executive level
• Proficient in marketing principles, with a keen grasp of ROI and measurement metrics
• Demonstrated project management prowess, adept at handling multiple projects simultaneously within tight deadlines, prioritizing tasks for maximum revenue generation
• Ability to cultivate a deep understanding of target audiences and product offerings
• Outstanding verbal and written communication skills, evidenced by a history of crafting compelling and impactful messaging
• Skilled in copywriting, proofreading, and meticulous attention to detail
• Strong analytical capabilities for data-driven decision-making
• Exemplary interpersonal skills, fostering effective teamwork and collaboration
• Proficiency in computer operations, including Gsuite suite (Docs, Sheets, and Slides)
• Familiarity with email platforms such as Adestra, Selligent, and Swoogo is advantageous
• Proficiency in utilizing CMS for website development, particularly programs like Swoogo

Internal Job Family Level P5

The expected range for this role is £29,000 - £39,000

This is a Hybrid role from our London Office, working three days from the office, two from home

Who are we…

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it. 

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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