Full-Time

Paid Search Manager

Posted on 10/1/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid, Senior

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Be responsible for search activations and performance, ensuring a best-in-class approach and evolving our execution approach in the face of a fast-evolving channel and landscape
  • Lead the day-to-day client communications of the paid search account and manage executives to own the implementation of optimisation tactics
  • Highly proficient in using paid search and analytics technologies and will have immaculate client-servicing skills, including a very strong grasp of how to create simple, effective stories from large datasets
  • Present their ideas and proactively and communicate in a clear and concise manner to wider team members and the lead clients
  • Flawlessly execute to plans and influence the direction with an activation viewpoint
  • Manage a team of Account Executives, developing their own management style to coach and mentor others in delivering against day-to-day responsibilities effectively
  • Manage large budgets, develop processes where necessary and adhere to agency and client financial processes
  • Experience in activation across the biddable landscape, such as YouTube video and shorts campaigns, preferred but not essential
Responsibilities
  • Be responsible for search activations and performance, ensuring a best-in-class approach and evolving our execution approach in the face of a fast-evolving channel and landscape
  • Lead the day-to-day client communications of the paid search account and manage executives to own the implementation of optimisation tactics
  • Manage a team of Account Executives, developing their own management style to coach and mentor others in delivering against day-to-day responsibilities effectively
  • Manage large budgets, develop processes where necessary and adhere to agency and client financial processes

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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