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Product Manager
New Products
Updated on 3/13/2023
Remote • Atlanta, GA, USA
Experience Level
Desired Skills
Data Science
  • Work with R&D to identify and validate new product opportunities by creating hypothesis, conducting experiments, and leveraging data to drive business and product decisions
  • Build and leverage partnerships. You will not only work cross-functionally with engineering, design, data science, and other product areas, but will also work with marketing leadership across the Acquisition, Life Cycle Marketing, and Product Marketing teams
  • Drive growth by creating new experiences that increase the virality of the product and build mission-based customer engagement
  • Lead discovery on new channel relationships and develop effective campaign strategy
  • Develop and execute multi-channel plans to drive new customer acquisition, determining the optimal channel mix, creative message, and budget allocation
  • Conduct research to identify external opportunities to expand and optimize new family growth and engagement
  • Attend community events and participates in local outreach efforts to build community
  • Support local partners and organizations to increase program outreach and growth
  • Plan and execute promotional events and campaigns to drive enrollment and participation
  • Track and analyze program engagement and participation data to inform future growth effort
  • You have 3+ years of Product Management and GTM experience, with strong digital consumer (B2C) experience required. Mobile app and/or payments experience preferred
  • You are an expert at driving growth leveraging new products and new distribution channels
  • Experience creating product roadmap(s) from conception to launch, defining product requirements and executing GTM strategy
  • Ability to solve ambiguous problems that solve user needs and build successful businesses
  • Proven self-starter able to work independently
  • You are insatiably curious about consumer behavior and desire to learn about those behaviors from talking to customers, gathering data, and using other resources to develop a hypothesis and validate it
  • Working cross-functionally is a way of life for you. You thrive in environments where you must bring different disciplines and points of view together and balance competing priorities and deadlines
  • You act. You know how to make things happen and figure out workarounds when the team hits roadblocks. You anticipate and plan for potential major problems. You are a creative and scrappy problem solver
  • Above all, you have a growth mindset and are goal-oriented

201-500 employees

Debit card & money app for families
Company Overview
Greenlight's mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids. Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
  • Medical, dental, vision and FSAs
  • Unlimited, flexible time off
  • Generous employer 401(k) match and equity
  • 16-week paid parental leave
  • Ongoing learning and development
  • Remote-friendly work environment
Company Core Values
  • Be bold
  • Make your mark
  • Win together
  • Live the mission