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Full-Time

Analyst – Analytics

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Entry

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 0-1 years’ experience within an analytics function in the marketing industry
  • Experience in the analysis of large data sets to develop insights and learnings (data mining)
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • SQL and database structure a huge plus
  • Knowledge of visual techniques for data analysis and presentation
  • Must feel comfortable learning new systems and tools
  • Familiarity with some of these web measurement technologies an added bonus:
  • Ad serving platforms (e.g. DART) and digital display campaign performance data
  • Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
  • Technical computer skills including Excel and PowerPoint
  • Data visualization skills a plus (e.g. Tableau)
  • Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Statistical software packages (e.g. SPSS, SAS)
Responsibilities
  • Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
  • Determine campaign data and tracking requirements
  • Manage measurement systems for data capture and reporting
  • Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
  • Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.