Analyst – Analytics

Job Description

Overview: 

The Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. You have an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. You will be a team player and responsible in a client service environment. 

Role Objectives: 

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators 

• Determine campaign data and tracking requirements 

• Manage measurement systems for data capture and reporting 

• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research) 

• Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies 

Qualifications

• 0-1 years’ experience within an analytics function in the marketing industry 

• Experience in the analysis of large data sets to develop insights and learnings (data mining) 

• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations 

• SQL and database structure a huge plus 

• Knowledge of visual techniques for data analysis and presentation 

• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have 

• Must feel comfortable learning new systems and tools 

• Familiarity with some of these web measurement technologies an added bonus: 

• Ad serving platforms (e.g. DART) and digital display campaign performance data 

• Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) 

• Technical computer skills including Excel and PowerPoint 

• Data visualization skills a plus (e.g. Tableau) 

• Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) 

• Statistical software packages (e.g. SPSS, SAS)