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Demand Generation Marketing Manager
Confirmed live in the last 24 hours
Locations
Palo Alto, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Salesforce
Requirements
  • Bachelor's Degree
  • 5+ years of B2B, ABM, and email marketing experience, with a deep understanding of integrated marketing campaign strategy, messaging, and ABM best practices
  • 2+ years of ABM experience with a track record of achieving high percentage account reach, engagement, pipeline, andt sales
  • Strong copywriting skills in SaaS / AI space
  • Understanding of marketing principles resulting in branding building, driving traffic and revenue
  • Strong organizational and planning skills
  • Excel in a fast-paced environment with distributed teams
  • Solid understanding of AI marketing trends and strategy
  • Strong, passionate belief in the AI space
  • Excellent communication, leadership, problem-solving and negotiations skills
  • Demonstrated ability to execute cross-functionally with sales, marketing organizations while focused on large, named accounts
  • Proven approaches of using analysis and reporting to drive strategic recommendations
  • Experience with marketing systems including 6sense, ZoomInfo, SFDC, Marketo
  • Formal written and presentation skills
Responsibilities
  • Create the strategy, produce the assets (email, landing pages, etc) and build marketing programs (including ABM) from point-in-time and automated triggered programs in Marketo to nurture leads
  • Own process for execution and on-time delivery of complex, promotional campaigns
  • Collaborating with Marketing and Sales to develop account based growth strategies, executing specific, prioritized marketing activities to specific contacts on the target accounts as part of a broader nurture/demand generation role
  • Understand how to best leverage our technologies - Marketo, 6sense, Salesforce CRM - to aid in ABM and lead nurturing programs
  • Analyze and understand the segments and profiles of our database
  • Leverage existing segments and create new custom segments for email deployment
  • Monitor and track weekly ABM and email performance metrics
  • A/B test and optimize messaging, offers, online experiences to drive the best conversion rates
  • Manage specific aspects of the centralized email marketing planning and calendar
  • Provide regular updates on industry, company, and contacts to assigned sales account teams to identify potential selling opportunities
  • Shape the strategic direction for our targeted account-based marketing campaigns, developing an integrated campaign approach to drive awareness and build pipeline with high-quality leads
  • Test and optimize channel performance and messaging to optimize spend and results
  • Collaborate with sales and operations on building account lists based on our ideal customer profile and segments and coordinate cross-functional outreach plans
Aisera
Company Overview
Aisera offers solutions for IT, HR, customer service, facilities, and cloud operations of companies, businesses, and organizations.