Full-Time

Growth Insights Lead

Posted on 7/10/2024

WPP

WPP

10,001+ employees

Global marketing and communications services provider

No salary listed

Senior, Expert

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Experience in project, change management and business analysis
  • Data literate
  • Ability to drive teams and build relationships with people at all levels of an organization
  • Ability to quickly develop a sound understanding of finance, marketing & growth and risk aspects that exist in the ‘modern media agency’
  • A consummate, proactive communicator, both verbally and in writing
  • Ability to take a bigger picture strategic perspective, balanced with an eye for details and a willingness to roll sleeves up to get the job done
Responsibilities
  • Organise, plan and agree on major data-related initiatives and developments within the Enterprise Data Group and major client workstream to ensure delivery in a timely manner.
  • Provide strategic leadership and be a focal point for all data projects within the Enterprise Data Group and major client workstream.
  • Lead delivery and take ownership for maintaining our major client dashboards.
  • Facilitate and co-ordinate the communications with cross-functional teams, including IT, analytics, and agency business stakeholders, to understand data requirements and prioritize initiatives accordingly.
  • Proactively identify and resolve issues and queries and provide guidance to multiple stakeholders as and when required.
  • Introduce governance processes, develop project documentation, and provide regular progress reports to C-level Executives.
  • Implement quality control measures to ensure the accuracy, completeness, and consistency of data across all processes and systems.
  • Analyse WPP/agency inefficiency & opportunity, and lead the definition and application of methodologies to ensure continuous improvements.
  • Provide leadership on projects to get critical work done through an in-depth understanding of executive stakeholder requirements and needs, and agencies’ businesses through the digital lens.
  • Provide mentorship and leadership to direct reports in the Enterprise Data Group team and act as strategic advisor to key executives in critical roles as agreed.

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, allowing clients to build strong brands and effectively engage with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, helping them navigate the complexities of modern marketing and achieve their objectives.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

2015

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Simplify's Take

What believers are saying

  • WPP's investment in AI enhances creative marketing and production processes.
  • WPP's acquisition of InfoSum boosts data privacy and AI-driven marketing.
  • WPP's leadership in omnichannel strategies strengthens client engagement across platforms.

What critics are saying

  • Tech giants entering digital marketing could erode WPP's market share.
  • Rapid AI development may challenge WPP's integration capabilities.
  • Stricter privacy regulations could limit WPP's data-driven strategies.

What makes WPP unique

  • WPP leads in creative transformation, combining creativity, technology, and data.
  • WPP's commitment to sustainability sets it apart in the marketing industry.
  • WPP's strategic acquisitions enhance its digital marketing and AI capabilities.

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Benefits

Professional Development Budget

Company News

CXO Today
Apr 5th, 2025
Britannia and WPP Launch 'A-Eye' - powered by Google Gemini, based on Vertex AI Multimodal Live, to democratise the retail experience

Britannia Industries, in partnership with WPP, is proud to launch Britannia A-Eye, powered by Google Gemini, based on Vertex AI Multimodal Live, to democratise the retail experience.

Adweek
Apr 3rd, 2025
WPP Acquires InfoSum to Enhance Data and AI Offerings

WPP acquires InfoSum to enhance data and AI offerings.

Adweek
Apr 3rd, 2025
WPP Acquires InfoSum for Data Boost

WPP has acquired InfoSum, a data collaboration platform, to enhance its AI and data marketing capabilities. The deal, with undisclosed terms, integrates InfoSum into GroupM, WPP's media arm, and WPP Open, its AI-driven system. This acquisition allows WPP clients to leverage InfoSum's extensive data network for improved audience targeting and AI model training, addressing privacy concerns and the shift from identity-based targeting. InfoSum CEO Lauren Wetzel will also become GroupM's Chief Solutions Officer.

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WebWire
Mar 27th, 2025
WARC Ranks VML #4 in the Effective 100 for 2025

VML's parent company, WPP, was also recognized as the number one company on the WARC Effective 100, earning the coveted "triple crown" by topping the Creative, Media, and Effective 100 lists for 2025.

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