Full-Time

Growth Insights Lead

Posted on 7/10/2024

WPP

WPP

10,001+ employees

Global marketing and communications services provider

Consulting
Social Impact

Senior, Expert

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Experience in project, change management and business analysis
  • Data literate
  • Ability to drive teams and build relationships with people at all levels of an organization
  • Ability to quickly develop a sound understanding of finance, marketing & growth and risk aspects that exist in the ‘modern media agency’
  • A consummate, proactive communicator, both verbally and in writing
  • Ability to take a bigger picture strategic perspective, balanced with an eye for details and a willingness to roll sleeves up to get the job done
Responsibilities
  • Organise, plan and agree on major data-related initiatives and developments within the Enterprise Data Group and major client workstream to ensure delivery in a timely manner.
  • Provide strategic leadership and be a focal point for all data projects within the Enterprise Data Group and major client workstream.
  • Lead delivery and take ownership for maintaining our major client dashboards.
  • Facilitate and co-ordinate the communications with cross-functional teams, including IT, analytics, and agency business stakeholders, to understand data requirements and prioritize initiatives accordingly.
  • Proactively identify and resolve issues and queries and provide guidance to multiple stakeholders as and when required.
  • Introduce governance processes, develop project documentation, and provide regular progress reports to C-level Executives.
  • Implement quality control measures to ensure the accuracy, completeness, and consistency of data across all processes and systems.
  • Analyse WPP/agency inefficiency & opportunity, and lead the definition and application of methodologies to ensure continuous improvements.
  • Provide leadership on projects to get critical work done through an in-depth understanding of executive stakeholder requirements and needs, and agencies’ businesses through the digital lens.
  • Provide mentorship and leadership to direct reports in the Enterprise Data Group team and act as strategic advisor to key executives in critical roles as agreed.

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

Company Stage

IPO

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.
  • Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.
  • Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

What critics are saying

  • Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.
  • Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.
  • Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

What makes WPP unique

  • WPP excels in creative transformation, combining creativity with data and technology.
  • The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.
  • WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

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