Full-Time

Paid Media Manager

Terra

Terra

11-50 employees

Aggregates health data for developers

Compensation Overview

$90k - $130k/yr

Remote in USA

Remote

Category
Growth & Marketing (1)
Required Skills
Figma
Google AdWords
Data Analysis
Requirements
  • Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads
  • Agency experience working with B2B clients and understanding longer sales cycles and lead quality
  • Confident owning paid media strategy end-to-end across multiple client accounts
  • Skilled in audience targeting, bid strategy, budget allocation, and A/B testing
  • Highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes
  • Ability to manage several clients at once and navigate shifting priorities with strong organization
  • Clear communicator who can translate performance into insights and recommendations that clients understand and trust
  • Experience in building reporting decks, ideally in Figma, and ability to clearly showcase impact and value
  • Takes ownership of work, operates independently, and proactively seeks answers or solutions
  • Contributes to team growth by building or improving internal documentation, templates, and processes
  • Curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance
  • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus
Responsibilities
  • Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs
  • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms
  • Continuously monitor performance and make data-driven optimizations to improve efficiency and results
  • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth
  • Manage budgets and pacing to ensure spend is aligned with performance and client expectations
  • Build clear, insight-driven reports and presentations that communicate results and next steps to clients
  • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns
  • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup
  • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team
  • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis
  • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time
  • Contribute to a culture of testing, learning, and continuous improvement across the paid media team
Desired Qualifications
  • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus

Terra aggregates and structures health and fitness data from multiple sources (e.g., Garmin, Fitbit, Oura) and provides a developer-focused API. It ingests data in various formats, normalizes it into a consistent data model, and exposes it through structured endpoints, along with debugging tools and comprehensive documentation, so businesses can access reliable health data for their applications. The product is designed for B2B use, selling access to its data to other companies, not individual users. Terra differentiates itself by targeting developers with strong testing and support tooling, extensive docs, and an expanding set of integrations (WearOS, Apple SDKs, iHealth, FatSecret, FreestyleLibre), while maintaining HIPAA compliance to ensure data privacy and security. Its goal is to become a trusted data backbone for health and fitness data, enabling other businesses to build health-tech applications quickly and securely.

Company Size

11-50

Company Stage

Seed

Total Funding

$2.9M

Headquarters

London, United Kingdom

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $2.8M from General Catalyst, Samsung Next, and Next Ventures.
  • Attracted 200,000 users and international health tech deals worldwide.
  • HIPAA compliant with upgraded API infrastructure and new data model.

What critics are saying

  • Terra.bio erodes market with petabytes of clinico-genomic data in 12-24 months.
  • Apple HealthKit and Google Fit bypass aggregators in 6-12 months.
  • Oura or Fitbit HIPAA lapses suspend integrations, cut 30-50% revenue in 12-18 months.

What makes Terra unique

  • Terra aggregates fitness data from Garmin, Fitbit, and Oura for developers.
  • Provides debugging tools, documentation, and expert support to B2B clients.
  • Recently added WearOS, Apple SDKs, iHealth, and FatSecret integrations.

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Your Connections

People at Terra who can refer or advise you

Benefits

Health Insurance

Paid Holidays

Paid Sick Leave

Remote Work Options

Wellness Program

Paid Vacation

Home Office Stipend

Hybrid Work Options

Professional Development Budget

401(k) Retirement Plan

Commuter Benefits

Company Social Events

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

5%
January AI
Jul 22nd, 2025
New in January: Connect your own CGM for smarter, more personalized predictions

January, Inc. has partnered with Terra - a trusted health data platform - to make connecting your CGM simple, secure, and private.

Terra
Aug 21st, 2023
New Destinations Beyond Webhooks:

Tryterra is excited to introduce new data destinations beyond webhooks for the Terra API.

EU-Startups
May 10th, 2023
10 Promising Uk Startups You Should Be Keeping An Eye On These 2023

The UK has emerged into a prominent startup ecosystem, fueled by top-notch educational institutions, a booming labor market, and advantageous policies. In the UK, renowned universities and research organisations produce a skilled workforce and foster collaboration between academia and industry. The country’s diverse range of career opportunities attracts talent from around the world, contributing to the dynamism of the startup scene.Over the last decade, London has established itself as a global leader in the startup and venture capital space. It ranks among the top global startup hubs year after year, attracting roughly €19 billion in VC investment. The city’s vibrant ecosystem, concentration of talent and investors, and strong support network have created an environment conducive to entrepreneurial success.The UK ranks third internationally regarding VC investment and ecosystem value. The most significant sectors in 2022 were Fintech, Health, and Energy, which accounted for more than half of VC investment in the nation

Terra
Mar 28th, 2022
February updates — Terra API. Get ready for a bunch of new… | by Alex Venetidis | Feb, 2023 | Terra

Tryterra is thrilled to announce the addition of several new integrations to its platform: Nolio, Ketomojo, Trainxhale, Lezyne, CyclingAnalytics, EatThisMuch, and LiveRowing!

Medium
Jun 30th, 2021
Next Ventures invests into Terra in $2.8M

Terra, a Y Combinator -backed startup, has raised $2.8 million in seed funding from General Catalyst, Samsung Next and Next Ventures among other investors.