Full-Time

Content & Copywriting Specialist

Confirmed live in the last 24 hours

Appspace

Appspace

201-500 employees

Workspace management and employee communication platform

Government & Public Sector
Enterprise Software

Senior

Remote in USA

Role is based in the Eastern Standard Time (EST) zone.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Wordpress
Hubspot
SEO
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in English, Journalism, Communications, or related field.
  • 5+ years of experience in B2B content marketing or copywriting.
  • Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms.
  • Experience with SEO best practices and content optimization techniques.
  • Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content.
  • Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • A proactive, collaborative approach and a passion for storytelling and innovation.
  • The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture.
  • Knowledge of video or multimedia content production is a plus.
Responsibilities
  • Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides).
  • Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement.
  • Refine and update existing content to keep it relevant and engaging.
  • Use data insights to make informed decisions about content creation, iteration, and prioritization.
  • Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise.
  • Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant.
  • Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events.
  • Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates).
  • Use AI tools like Gemini and Copilot to help with content production.

Appspace provides a workspace management platform that enhances communication and operational efficiency within organizations, particularly in the healthcare and public sectors. The platform allows for content delivery to workplace devices, such as digital signage, and helps manage physical spaces through features like fast check-ins, capacity management, and reservations for desks and rooms. Additionally, it offers tools for analyzing visitor volume and behaviors to optimize space utilization. Appspace operates on a subscription-based model, ensuring a steady revenue stream while continuously updating its services. The platform also serves as a central hub for employee communication, providing access to announcements and tools, which is especially beneficial for frontline workers. Appspace aims to be a valuable partner for organizations seeking to improve their work environments and employee engagement.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2002

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • The strategic investment from Accel-KKR will likely fuel further product innovation and market expansion.
  • Appspace's versatile platform, capable of serving various industries, offers significant growth potential beyond its current focus on healthcare and public sectors.
  • The integration with Microsoft Teams and the launch of Appspace Broadcasts can drive higher adoption rates and improve overall employee engagement and productivity.

What critics are saying

  • The competitive landscape of digital workplace solutions is crowded, requiring Appspace to continuously innovate to maintain its edge.
  • Dependence on partnerships with major platforms like Microsoft and Sony could pose risks if these relationships change or dissolve.

What makes Appspace unique

  • Appspace's integration with Microsoft Teams and Sony devices sets it apart by enhancing workplace communication and management within widely-used platforms.
  • The company's focus on both physical and digital workplace management makes it a unique player in the workspace management market.
  • Appspace's strong emphasis on employee communication, especially for frontline workers, addresses a critical need that many competitors overlook.

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