Full-Time

Content & Copywriting Specialist

Confirmed live in the last 24 hours

Appspace

Appspace

201-500 employees

Workspace management and employee communication platform

Government & Public Sector
Enterprise Software
Healthcare

Senior

Remote in USA

Role is based in the Eastern Standard Time (EST) zone.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Wordpress
Hubspot
SEO
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in English, Journalism, Communications, or related field.
  • 5+ years of experience in B2B content marketing or copywriting.
  • Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms.
  • Experience with SEO best practices and content optimization techniques.
  • Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content.
  • Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • A proactive, collaborative approach and a passion for storytelling and innovation.
  • The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture.
  • Knowledge of video or multimedia content production is a plus.
Responsibilities
  • Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides).
  • Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement.
  • Refine and update existing content to keep it relevant and engaging.
  • Use data insights to make informed decisions about content creation, iteration, and prioritization.
  • Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise.
  • Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant.
  • Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events.
  • Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates).
  • Use AI tools like Gemini and Copilot to help with content production.

Appspace provides a workspace management platform that enhances communication and operational efficiency within organizations, particularly in the healthcare and public sectors. The platform allows for content delivery to workplace devices, such as digital signage, and helps manage physical spaces through features like fast check-ins, capacity management, and reservations for desks and rooms. Additionally, it offers tools for analyzing visitor volume and behaviors to optimize space utilization. Appspace operates on a subscription-based model, ensuring a steady revenue stream while continuously updating its services. The platform also serves as a central hub for employee communication, providing access to announcements and tools for all employees, including frontline workers. Appspace's goal is to help organizations improve their work environments and boost employee engagement.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hybrid work solutions boosts Appspace's market potential.
  • Integration with Microsoft Teams increases user adoption and customer retention.
  • Focus on employee well-being aligns with market trends, enhancing Appspace's appeal.

What critics are saying

  • Departure of key executive Jeff Cate may impact strategic direction.
  • Over-reliance on Microsoft Teams could limit adaptability to other tools.
  • Pressure from Accel-KKR investment may strain resources and affect service quality.

What makes Appspace unique

  • Appspace integrates seamlessly with Microsoft Teams, enhancing workplace communication and productivity.
  • The platform offers comprehensive workspace management, including desk reservations and visitor analytics.
  • Appspace's subscription model ensures continuous innovation and a steady revenue stream.

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