Director – Website Experience

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one’s overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a strategic, data driven, and savvy marketing leader to own the Rula website and lead our web & SEO team. In this role you’ll own Rula’s website - our “front door” to new users that tells our brand story, lays out our value proposition, and delightfully and efficiently guides users into the first steps of our user journeys.   The site spans all three of our primary audiences - patients, providers, and partners like insurance companies and health systems. You’ll also own our SEO strategy and be responsible for growing the traffic and new users that come from our presence on organic search. 

Practically, this means that you are continually driving conversion rate improvements with A/B testing and new feature launches, ensuring that we have all the landing pages we need to support our marketing programs, and executing all the elements of your SEO strategy (technical, link building, content, etc.). You’ll coordinate closely with the core product team who owns the later stages of the user journey and the post logged-in experience, you’ll work with the growth product and engineering team to execute your website and SEO roadmap, and you’ll collaborate extensively across the rest of the marketing team to help tell the brand story and support our wide range of executions. The ideal candidate is absurdly excited about websites, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross functionally. This person will play an integral role in our continued growth!

Required Qualifications

• 8+ years of experience in marketing

• 6+ years experience in SEO (both technical and content) and website conversion rate optimization

• 4+ years of experience in a leadership people manager role

• Experience working cross functionally with product and dev teams

• Experience developing and executing a marketing strategy

• Strong analytical skills and financial acumen

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Experience with a marketplace or multi-audience business where the site caters to multiple, diverse audiences

• Experience at a fast paced mid-stage startup or growth company

• SEO experience with a directory, (like a large catalog of goods or services), as opposed to only blog type content

• Proven track record of success in both team and independent settings

We’re serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fund team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

• Discounted programs: Fetch, SmartSpend, Ladder, SoFi

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.